It’s fair to say that Twitter has been a blessing in disguise for micro-blogging platforms. It came, it saw and it captured! While Twitter’s explosion is a recent phenomenon, micro-blogging has been around for several years. Tumblr was one of the first few micro-blogging tools when it launched in 2007 and was an instant hit with a large number of businesses raking up 75,000 users in virtually no time.
And then, Twitter happened. The rest as they say is history. Tumblr was left lurching in the shadow for several years but the good news is that it’s made a remarkable comeback this year. Being one of the early adopters on Tumblr, I consider it as a valuable business tool. Here’s my take on how your business can make the most out of Tumblr.
Easy-to-use Blogging Platform
Last month, I wrote a post about how to grow a business with a blog. Tumblr picks the best of both worlds from Twitter and WordPress; therefore it’s a mighty efficient and easy-to-use blogging platform. With more than 4.5 billion unique posts each day, Tumblr is one of the most widely used blogging platforms.
Like Twitter, Tumblr thrives on simplicity. It offers remarkably easy navigation, multi-modal posting mechanism which supports text messages, email and even phone calls. It provides a number of customization options for layout and themes and allows businesses to offer a truly personalized experience. It’s easy to setup and takes a few minutes to get Tumblr up and running.
The Tumblr directory presents a well organized view of blogs categorized based on business, technology etc.
Tumblr is a handy marketing tool for businesses. The unique “re-blog” feature ensures that your business’ posts gain maximum traction in the blogosphere. Your followers can simply re-blog your posts on their own Tumblr account which credits back to your business page, thereby increasing the overall number of page views on your blog. It’s not just about the added traffic; the USP of re-blogging feature is that your business is credited as the original source of information each time, thereby spreading awareness about your products and services.
Not a Twitter substitute!
I come across many businesses which believe that Tumblr has outlived its expectancy and Twitter is much better suited to their needs. IMO, Tumblr and Twitter aren’t really alternatives to each other. Twitter is a pure micro-blogging platform while Tumblr offers the best of both worlds – blogging as well as micro-blogging. In fact, I love calling Tumblr as a blogging platform with a social media focus.
Moreover, Tumblr doesn’t have the 140-char restriction and offers a number of relatively lesser-known bells and whistles for business users. In fact, it offers good integration with Twitter and Facebook, thereby offering a truly converging social media experience for your business.
Expand your social media presence
Though not as glamorous as Twitter and Facebook, Tumblr can help your business expand its social media footprint. Tumblr is a natural place for conversations and discussions courtesy the “re-blogging” feature, therefore it helps your business get extended coverage in the social media space.
I strongly believe Tumblr isn’t dead. It has tremendous potential from a business perspective and opens up your business to a new audience. Have you used Tumblr for your business needs? Is Tumblr a part of your business social media policy? Please share your opinion by leaving a comment below this post.