How to use Tumblr for Your Business

It’s fair to say that Twitter has been a blessing in disguise for micro-blogging platforms. It came, it saw and it captured! While Twitter’s explosion is a recent phenomenon, micro-blogging has been around for several years. Tumblr was one of the first few micro-blogging tools when it launched in 2007 and was an instant hit with a large number of businesses raking up 75,000 users in virtually no time.

And then, Twitter happened. The rest as they say is history. Tumblr was left lurching in the shadow for several years but the good news is that it’s made a remarkable comeback this year. Being one of the early adopters on Tumblr, I consider it as a valuable business tool. Here’s my take on how your business can make the most out of Tumblr.

Easy-to-use Blogging Platform

Last month, I wrote a post about how to grow a business with a blog. Tumblr picks the best of both worlds from Twitter and WordPress; therefore it’s a mighty efficient and easy-to-use blogging platform. With more than 4.5 billion unique posts each day, Tumblr is one of the most widely used blogging platforms.


Like Twitter, Tumblr thrives on simplicity. It offers remarkably easy navigation, multi-modal posting mechanism which supports text messages, email and even phone calls. It provides a number of customization options for layout and themes and allows businesses to offer a truly personalized experience. It’s easy to setup and takes a few minutes to get Tumblr up and running.

The Tumblr directory presents a well organized view of blogs categorized based on business, technology etc.


Tumblr is a handy marketing tool for businesses. The unique “re-blog” feature ensures that your business’ posts gain maximum traction in the blogosphere. Your followers can simply re-blog your posts on their own Tumblr account which credits back to your business page, thereby increasing the overall number of page views on your blog. It’s not just about the added traffic; the USP of re-blogging feature is that your business is credited as the original source of information each time, thereby spreading awareness about your products and services.

Not a Twitter substitute!

I come across many businesses which believe that Tumblr has outlived its expectancy and Twitter is much better suited to their needs. IMO, Tumblr and Twitter aren’t really alternatives to each other. Twitter is a pure micro-blogging platform while Tumblr offers the best of both worlds – blogging as well as micro-blogging. In fact, I love calling Tumblr as a blogging platform with a social media focus.

Moreover, Tumblr doesn’t have the 140-char restriction and offers a number of relatively lesser-known bells and whistles for business users. In fact, it offers good integration with Twitter and Facebook, thereby offering a truly converging social media experience for your business.

Expand your social media presence

Though not as glamorous as Twitter and Facebook, Tumblr can help your business expand its social media footprint. Tumblr is a natural place for conversations and discussions courtesy the “re-blogging” feature, therefore it helps your business get extended coverage in the social media space.

I strongly believe Tumblr isn’t dead. It has tremendous potential from a business perspective and opens up your business to a new audience. Have you used Tumblr for your business needs? Is Tumblr a part of your business social media policy? Please share your opinion by leaving a comment below this post.

Join the Conversation


  1. Reid Elliott       Reply

    Don’t forget you can add your Google Analytics tracking code to your Tumblr page to help monitor your traffic and refine your site. The ability to sync your Tumblr, Facebook and Twitter accounts is handy too. This lets you automatically post new Tumblr posts to Facebook and Twitter with a single click.

  2. Jason mKey       Reply

    I’ve chosen to use Tumblr for my site, although none of the themes come out of the box perfect so I’m constantly tinkering with the code. I still think WordPress is a more professional choice.

  3. Robyn       Reply

    For me Tumblr takes forever to load and there are so many down times…I have a Posterous, Blogger and Tumblr account.

    Give me a reason to choose Tumblr…seriously – so many people love Tumblr…it don’t see it!

  4. Juan Felix       Reply

    Hi Douglas,

    Great topic.

    Perhaps the cooperation between Quora and tumblr will bring more live into tumblr.

    Quora is a social platform with a set of questions and answers. You can follow questions, issues and people.
    Quora allows you to link to your blog. In this case, wordpress or tumblr.

    I must say I just discovered Quora and people are already asking if this the innovation for blogs.
    I think it will work as a great resource for bloggers.

    What do you think?


    1. Douglas Idugboe       Reply

      Quora is superb idea – one of those ideas you can’t help thinking to yourself, “why didn’t I think of it first?” Although it has some element of Wikipedia to it but in a more active environment. Not just blogs and website that would be benefiting from Quora, the professional fraternity and individuals would be gaining a lot from its branding and positioning opportunity.

      IMO, spam will be one of Quora’s top challenges. Overall, Quora is a great platform I think almost everyone should be on.

      Thanks for the comment Juan.

  5. Anonymous       Reply

    I like tumblr, posterous, twitter and Facebook most.

  6. David Cable       Reply

    As Jason states, I think WordPress is the more professional choice. We use Worpress for our site and I just feel the amount of plug-ins and capabilities outways that of Tumblr

  7. toonmonk       Reply

    Sad to see yet another marketer’s attempt to exploit the newest hot social network.

    You do make some solid points but it is very obvious you do not use Tumblr because you miss it’s greatest strength as a soft sale platform.

    Content is king & his loyal Tumblrs tend to steer clear of any traditional marketing attempts.

    If people want to see how you can work WITH the Tumblr community create a personal account & get in the stream already.

    If marketers really want to be helpful they should take the time to participate in these new platforms with an open mind.

  8. CRAIG PILGRIM       Reply

    Tumblr vs. Amplify — any thoughts? Amplify has 1,000 character limit & conversation opps…

  9. Jason Rosoff       Reply

    Hi Douglas,

    Great article! Thanks for the tips.
    We are implementing Tumblr into our Social Media scape now. I think its yet another way to gain exposure in the Social Media landscape, and maybe used best as a Pic/Video posting module and not necessarily as a primary Blog platform.

  10. Andrea_fuentes       Reply

    I use it as a behind the scenes for my jewelry shop. As I’m relatively new at blogging, I love the simplicity that tumblr has to offer. I personally prefer tumblr over twitter.

  11. RM       Reply

    Im signed tumblr a few days..but do know how tumblr amaking your businesss looking good but actually Im quite impress with how easy to use tumblr

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    how come i can’t connect my commercial Facebook with tumblr, it just works with my private Facebook

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