How to Use Pinterest for Public Relations

Pinterst for Public Relations
Last month, I wrote about various ways in which you can use Pinterest for your business. Since then, I’ve been flooded with requests to provide more insights into how businesses can use Pinterest specifically for Public Relations.

If you don’t know what Pinterest is all about, I’d highly recommend that you read my earlier post first. In this post, I tell you more about how to use Pinterest for PR.

1. Storytelling

Pinterest is an ideal platform for storytelling. And when it comes to PR, I strongly believe that the storytelling approach works much better than direct promotions. As they say, a picture is worth a thousand words and a sequence of pictures can create millions of stories. Pinterest is all about pictures.

2. Visual Experience

I strongly believe visuals are a very powerful tool for PR purposes. Pinterest provides a great way to pin your customer stories on your Pinterest boards. As a business, you should encourage your customers to share interesting items, thereby improving the overall appeal of your board and in turn improving the visual experience for your customers.

3. Videos

Videos represent the lesser publicized aspect of Pinterest. As a PR tool, a company can use Pinterest videos to educate users about its history or to address any industry issues by pinning them to the board.

4. Contests

I believe Pinterest is a great platform to hold contests to spread the word on your business’ products and services. Come with some innovative contest ideas, ask customers to re-pins, participate on specific boards or creating boards on their own. Contests are a great way to improve your company’s PR image.

5. Events

As a business, if you attend any trade shows or conferences, it’s a good idea to share the pictures and videos on your Pinterest board. Many users (including myself) routinely use Pinterest to gather more information about such events. In fact, I’ve been tracking the ongoing SXSW event entirely via Twitter and Pinterest.

6. Contribute

Pinterest is a platform where you can contribute to other boards and earn recognition. If you contribute, like and share other Pinterest users’ boards and items with similar interests, it serves as a passive PR tool for your business.

7. Balance

As with any other social media network, it’s important to find the right balance on Pinterest for your social media efforts. You don’t do enough and your efforts will go unrecognized. You overdo it – and it works in the opposite direction.

Have you used Pinterest for PR yet? What’s your success mantra? Please have your say by leaving a comment.

Join the Conversation


  1. Alex Williams       Reply

    Funny, in a post about tips on how to use an image based website, you don’t use a single example image.

    1. Douglas Idugboe       Reply

      Sorry to disappoint you @alexcwilliams:disqus . My post style and structure hardly use more than one image. Sorry.

    2. Joanneb23       Reply

      As someone who needs to keep up with this stuff and must, therefore, read hundreds of articles, I appreciate the fact that this article is to the point. No additional pictures needed. While I was reading it, I, instead, imagined potential pins for the organizations I deal with. Thank you for the tips.

  2. Community Management & WOM | Pearltrees       Reply

    […] How to Use Pinterest for Public Relations | Smedio As with any other social media network, it’s important to find the right balance on Pinterest for your social media efforts. […]

  3. The 7 Rules of Pinteresting for Marketing | Smedio       Reply

    […] of innovation as it provides customers with a new way to interact with their favorite brands, and improves your business’ social media presence so why not leverage its reach across multiple social […]

  4. Aokolowicz       Reply

    I made a board on my page for my business. How do I make my business have its own account?

  5. Clive Roach       Reply

    Very thought provoking post – it has given me some ideas!

  6. I’m Pinterested in You: PR’s Latest Love Affair | Building Good PR       Reply

    […] (one of my favs) let’s you know if you’re doing it all wrong; A post on Smedio titled “How to use Pinterest for Public Relations,” cuts to the chase; and had this to say about using Pinterest to increase […]

  7. Andrew A. Sailer       Reply

    I just want to tell you that I am newbie to blogging and site-building and absolutely enjoyed you’re website. Most likely I’m likely to bookmark your blog post . You actually come with excellent well written articles. Thank you for revealing your website page.

  8. a1920602       Reply

    I’ve said that least 1920602 times. SCK was here

  9. organizacja koncertów       Reply

    – it does address the issue and – where do you find information on the cure for sociopaths? – where ever there is a scientific advancement -it is already in essence in agreement with the? zeitgeist movement – which is for the application of the most advanced scientific findings to promote the welfare of man – so how can you say current society allows sociopaths to flourish – and the zm is primitive? when it would advocate such a cure and is about removing the system by which it flourishes

  10. read more       Reply

    I constantly spent my half an hour to read this website’s posts everyday along with a mug of coffee.

  11. marketing company phoenix az       Reply

    When I initially left a comment I clicked on the Notify me when new comments are added checkbox and now every time a comment is added I receive four messages with the identical comment.

  12. website design firm oakland ca       Reply

    How did you make your blog look this good! Email me if you can and share your wisdom. Id appreciate it!

  13. wooden blocks       Reply

    I believe that one of your current advertisements caused my web browser to resize, you might well want to get that on your blacklist.

  14. concrete repair       Reply

    Although I actually like this publish, I believe there was an spelling error close towards the finish of the 3rd section.

  15. business interruption       Reply

    How did you make your site look this awesome! Email me if you want and share your wisdom. !

  16. success       Reply

    When I start your Rss feed it seems to be a ton of garbage, is the problem on my part?

  17. villa rentals in spain       Reply

    After I open up your Rss feed it appears to be to be a lot of nonsense, is the problem on my part?

  18. high quality chairmat       Reply

    Cool post . Cheers for, writing on my blog page mate. I will email you again! I did not realise that.

  19. cardio kickboxing       Reply

    I needed to draft you a very small word to help give thanks over again with your incredible principles you’ve contributed in this case. This has been incredibly open-handed with people like you to allow without restraint all a number of people could possibly have offered as an ebook to make some cash for themselves, specifically since you might have tried it if you ever decided. The principles additionally acted like a easy way to fully grasp that some people have the identical desire just like mine to know lots more on the subject of this problem. I’m certain there are lots of more pleasurable opportunities ahead for folks who discover your site.

  20. phen375 review       Reply

    I take great pleasure in reading articles with quality content. This post is 1 such writing that I can appreciate. Keep up the very good work.

  21. sbobet casino       Reply

    An interesting discussion that is related to casino and betting agencies is definitely worth a comment. I do think that you should write more about this subject, it might not be a taboo subject but usually people do not speak about such subjects.Casino internet bets it’s actually the most trusted and safe way to place your bets as we speak. The bonus deals and promotions are usually an captivating option for online poker. People will probably never find these kind of features in any brick and mortar casino.

  22. Wilbur Jerone       Reply

    Hi there, just was aware of your weblog through Google, and found that it’s really informative. I am going to watch out for brussels. I’ll be grateful should you continue this in future. Many other people can be benefited from your writing. Cheers!

  23. division       Reply

    Im getting a browser error, is anyone else?

  24. wholesale chairmat       Reply

    Strange , your post turns up with a black color to it, what shade is the primary color on your site?

  25. visit our site       Reply

    It seems to me that this website doesnt load in a Motorola Droid. Are other folks having the exact same problem? I enjoy this web site and dont want to have to miss it when Im gone from my computer.

  26. click       Reply

    I was wanting to know if you ever thought of replacing the page layout of your blog? Its very well written; I enjoy what you have got to state. But maybe you can create a a bit more in the way of content so people can connect with it better. You have got an awful lot of text for only having one or two pictures. Maybe you can space it out better?

  27. Web Site       Reply

    Appreciate this post. Let me try it out.

  28. Colby Manzano       Reply

    I am so happy to read this. This is the type of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  29. ugg メンズ ブーツ       Reply

    These credit score card companies are now using smart techniques to grab back a chunk of money that they have lost via these offers. One of the ways they [url=] marc by marc jacobs [/url] are performing this is by reducing the interest totally free period, meaning you have less time to pay the stability off. If you dont pay it off by the time your % period stops you are billed curiosity backdated to when you produced the stability transfer.If you do discover yourself in this predicament and you decide to transfer the excellent balance to another % credit score card you will unfortunately now be billed a fee for creating the transfer by the Credit score Card Business you had the authentic offer with.These are all tactics [url=] モンクレール ダウン レディース [/url] that are now becoming used to make certain the Credit score Card Companies make some money off of you. Right here are some factors that might assist you to beat the new guidelines that are being implemented plus other ways to save on your Credit score Card fees:The most obvious advice that can be offered is to be disciplined and try to pay off [url=] ugg 通販 [/url] the complete balance off each and every month.If you drop in the remaining eighty five% of us that are not able to do this then you should choose for a Credit score Card that has a low transfer price which stays low no make a difference how lengthy it consider to pay off the stability.If you are in danger of exceeding your credit limit and becoming charged 25 [url=] モンクレール ジャケット メンズ [/url] then contact your Credit score Card supplier and get an improve on your restrict. In most cases they will fall over themselves to do this. As soon as you are back again on your feet get the quantity reduced. Remember discipline!Whatever you do steer clear of withdrawing cash from your credit card. These services will cost you from two% upwards of the amount drawn.Established up a direct debit. This will prevent you from ever being billed a late fee fee. Even if this is for the min stability due every thirty day period. [url=] marc by marc jacobs バッグ [/url] This is 1 of the biggest money makers for Credit score Card Companies.Dont take out Credit Card protection. Its not worth it and its over [url=] mbt アウトレット [/url] priced for what you get. This is a topic for an additional article. My guidance, steer distinct.Avoid utilizing your Credit Card overseas. This is a sneaky way for costs to be applied. The price of trade is not usually the best and you get charged for the comfort of utilizing your card in a foreign nation. Dont be fooled into applying for a Credit score Card that provides money back again and loyalty factors. Whilst some might be good the majority expect [url=] mbt shoes [/url] you to invest big quantities before you even qualify for any substantial cash back. The bonuses might be high but then so is the [url=] ミュウミュウ 直営店 [/url] APR.We all require Credit Cards for day to day living to get by so advising on not having them is ridiculous. All we can say is be disciplined. Keep a close eye on your fees and costs and manage them very closely. Check you balance statement each and every month. Fraud is rife at the moment so dont get caught out.

  30. モンクレール ジャケット メンズ       Reply

    No one asks for a increase just for the sake of inquiring. You require a increase, perhaps to transfer to a new home, or you may want to assistance your spouse’s school education. You may even be placing in 50-60 hours a week for the sole benefit of the [url=] Tory Burch robinson Weekender [/url] employer what ever the reason, you have identified that you need it.The big query is, “do you deserve it?” You can confidently ask for the increase when you are sure of your self.Five Methods To Get A Raise.Here are 5 sure-hearth methods of getting a increase.1.Do not Ask For A Raise With out A Fail-Evidence Strategy In Location: Bosses occasionally listen only to well believed out ideas which they can barely refute. If you did not know, they are where they are because can resist this kind of needs which call for additional costs and can improve the bottom line of the business by curtailing costs (i. e. – your wage!). Your plan can include how an additional $10K or $20K raise can benefit the business. You presentation [url=] timberland ブーツ [/url] needs to consist of what the company is dropping [url=] マークバイマークジェイコブス [/url] and exactly where, by situations not being attended to and how you suggest to reverse the pattern. But play your cards securely it can backfire on you if you disclose all your ideas.2.You Need To Occupy An Indispensable Place To Power A Increase: Companies will always be looking to decrease the greatest component of expenditures, which is salary, by at least capping it. Nevertheless, this does not limit them to increase a higher performer’s salary even when the ‘budget is extremely tight’. As soon as you are indispensable, your manager sees you as a value adder and he can ill-pay for to lose you to [url=] ティンバーランド 通販 [/url] his competitor. 3.Know The Business Standard Wage For Your Place: This is one of the main factors for asking for a increase you have recently found that you are becoming badly compensated vis-a-vis your counterparts in other organizations. But if you are unaware of this, your manager might flip down your proposal declaring ‘you are currently drawing the greatest wage in the industry’ or ‘this is the greatest you can get anywhere for this place.’ [url=] トリーバーチ AMANDA [/url] Know what the normal is in comparison to [url=] モンクレールダウンベスト [/url] what you are currently obtaining!four.Have Choices Ready To Suggest To Your Manager: It is feasible that the manager may be bound by true constraints. Maintain ready alternatives like a housing allowance or extra bonuses straight connected to your performance. Having taken the stage to ask for a raise, you [url=http://www.] モンクレール ベスト [/url] shouldn’t arrive absent empty-handed. And you will not, if you have prepared properly.5.Forecast The Grounds On Which You Can Be Turned down: The objections that your boss might increase will always be your weak points or the organization’s overall weak financial position. But your need is primarily based on your measurable overall performance the company’s general weak point should not hassle you. If absolutely nothing [url=] モンクレール ジャケット [/url] appears to transfer, inquire your manager whether you need to speak to upper administration. His reaction to this may not be positive, but handling this situation tactfully ought to conserve the working day for you and get you what you want.

  31. iphone repair san ramon       Reply

    extremely useful stuff, on the whole I picture this is worthy of a book mark, thanks a lot

  32. free pinterest followers       Reply

    You had got this right, can anyone recommend me some pinterest marketing guide, or even mentor me

  33. Soft Toys       Reply

    I read this post fully regarding the difference of hottest and earlier technologies, it’s amazing article.

  34. email advertising       Reply

    Good article. It is extremely unfortunate that over the last several years, the travel industry has already been able to to handle terrorism, SARS, tsunamis, influenza, swine flu, plus the first ever entire global downturn. Through it the industry has really proven to be powerful, resilient as well as dynamic, getting new methods to deal with difficulty. There are generally fresh problems and opportunities to which the market must all over again adapt and answer.

  35. トリーバーチ 2012 新作       Reply

    5 Methods to Get More Traffic to Your Site

  36. used cars dealerships in las vegas       Reply

    I love that site layout . How was it made. It is so good.

  37. filmy erotyczne       Reply

    Lovely blog! I am loving it!! Will come back again. I am bookmarking your feeds also

  38. mecze na zywo hd       Reply

    F*ckin’ awesome issues here. I am very happy to peer your article. Thank you a lot and i’m having a look forward to touch you. Will you please drop me a mail?

  39. mark by mark jacobs       Reply

    Allows be Honest, Appears count and looking great for a task job interview is nodifferent. Initial impressions are difficult to forget and understanding how todress will assist you pave the way for [url=] moncler 2012 [/url] your new profession. Gown for Achievement Job interview TipsThe best adviceanybody can give you is that you ought to dress one or two levels betterthan the task you are gunning for. Obviously you won’t be in a position [url=] モンクレール ジャケット [/url] to dressbetter than an government or CEO if you heading for those placements butyou get the stage. By dressing better than the place you haveapplied for you imprint a great impact of yourself to the employerand exhibits respect to the company and hiring manager. Not beingpresentable can automatically attract concerns of you becoming lazy or asloppy employee. For administration or expert positions. Asuit, tie, and gown footwear is intelligent for males. [url=] ferragamo [/url] A formal pant suit issuitable for ladies simply because you do not have to be concerned about correct dresslength or whether or not to put on stockings or not. In this situation, youshould maintain jewelry to the bare minimal and put on footwear with [url=] moncler 2012 [/url] basic heels. For clerical or trade placements. Males ought to weardress [url=] トリーバーチ トートバッグ [/url] trousers or Dockers with a good long sleeve shirt with collar, dressshoes and an optional tie. Ladies ought to gown casual or with a dressypants, blouse or sweater.1 of the greatest guidelines is to never wear jeans to an interview,regardless of the job. It does not make a difference if they look good or wereexpensive, many times a hiring supervisor will get the assumption of youthat you are not serious [url=] モンクレールジャケット [/url] about the task or interview. Important to know.A good suggestion for everybody is to put on normal or conservativecolors. Do not wear colors that are as well loud, unusual, bright,doubtful, or unattractive. By dressing conservative you are givingyourself [url=] モンクレール ダウン レディース [/url] a opportunity to tell the interviewer your skills and/orqualifications.In SummaryAs a last suggestion, dress conservative and look neat. Do not givethe interviewer a opportunity to distract him from your abilities andexpertise, by doing so you should have a great opportunity of obtaining eitheranother interview or landing the job.Very best of luck and God bless!For more suggestions about how to gown and interview assist head more than to This Websitefor more [url=] モンクレール ベスト [/url] particulars

  40. Milissa Haddenham       Reply

    100% natural solution for you to an under active thyroid & pregnancy problems. Should you be concerned about your unborn infant’s health here is the option to suit your needs

  41. how can you make your hair grow faster       Reply

    Pure Hair Growth- Simple Ideas To Grow Long Hair By Natural Means

  42. hair growth tips       Reply

    Healthy Hair Growth- Simple Ideas To Grow Long Hair By Natural Means

Pin It on Pinterest