If you thought that Facebook is just another social network just to connect with friends, play games and/ or kill time – you are wrong. It’s a fantastic tool to grow your business online. No matter what the size of your business is, a Facebook page can boost your online presence and provide a great platform for growth. In fact, I consider the ‘Business Page’ as the single biggest advantage that Facebook offers over Twitter for promoting businesses online.
So, how do you use Facebook to grow your business? For a start, follow these simple tips.
Impressive + Informative Facebook Page
Reserving a Facebook page for your business is quiet easy in Facebook. Just hop on to Facebook.com and click on the ‘Create a Page for a celebrity, band or business’ at the bottom. Fill out the details and your Facebook page is all set to be spiced up.
Facebook provides you a bare-bones blank page which requires content and styling in order to make it appear informative and impressive respectively. Make sure that the page is well organized and customers can find the required information easily. The Contact details should be easily locatable and will help to drive traffic to your business website.
Make sure to put your company logos and product/ brand photographs on the page. If you have video advertisements and demonstrations, include them too.
Promote your Facebook Page
Building a great Facebook Page is of no use if it’s not promoted actively. Spread the word about your Facebook page by posting its link to your profile. Tweet about it often. Make sure to update it on a regular basis for product updates, announcements and new discount schemes.
Encourage your friends and contacts to become ‘Fans’ of your page. The number of fans of a business page is a good indicator of the page’s popularity. Make sure to update your page at least once a day. Customers love to be engaged on pages which are active rather than dead or ones which are updated once in a blue moon.
Facebook Advertisements
Facebook Ads are a great way to reach out to a large number of prospect customers. Creating ads is as easy as submitting any content. You can link the ad to your business website, to your Facebook page or to both these sites. You need to provide a title of up to 25 characters, an image and an ad copy of up to 135 characters. Specify your daily budget, your preferred schedule and a maximum bid.
Once that’s done, just specify your target audience and you are all set. Relax and leave the rest to the folks at Facebook. Once your ad is approved, it will appear as per your specified preferences and reach out to a massive target audience on Facebook.
Facebook Marketplace
Facebook Marketplace is an integrated classified portal within Facebook. You can sell your products using this feature – just invite people, chat with them and finalize the deal. No need to go to any other site – simple, easy and quick transactions.
Look at Competitor Pages
Irrespective of what kind of business you are in, chances are that some of your competitors already have a presence on Facebook. Looking at their pages and trying to tap their audience is a great way of adding more ‘Fans’ to your business page on Facebook.
If you are not using Facebook to grow your business, you are missing out on an opportunity of a lifetime. Got any other strategies to grow your business on Facebook, make sure to leave a comment and share them with us.
Facebook events is a great tool for promoting your business. You can use it to promote a special, an event your business is taking part in, an event your speaking at…the list goes on. It's definitely a feature that's under-utilized.
Also, Facebook apps are great ways to increase interaction and content on your Facebook page. You can hook in your blog and twitter feeds, run contests and promotions, create a gorgeous static landing page with FBSL, etc.
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