How To Identify and Engage Who Talks About You With Meltwater Buzz


[smartads]

Meltwater Buzz EngageSocial media professionals have grown accustomed to monitoring online brand conversations using tools, such as Meltwater Buzz. It’s extremely useful to track the online buzz that your particular brand is generating, good and bad. But without integrated social CRM capabilities, it’s difficult to engage directly with the individual people generating the buzz, as a company. Not anymore. Meltwater introduced a new module to its Buzz platform, called Meltwater Buzz Engage that integrates the social CRM features of its recent acquisition JitterJam. Now, digital marketing experts can monitor and measure social conversations, as well as communicate directly with potential customers through social media channels. That’s not all. Buzz Engage creates detailed social profile dossiers of the active individuals, by pulling information from various public online sources. The individual biographies are packed with social intel, including a helpful Jitterater influencer score allowing marketers to target their messaging. It’s a brave new world.

Engage the Influencers in Social Conversations and Make Them Your Customers

The Norway-based Software as a Service company excels in developing unique B2B point solutions. The company’s latest social media tool was created after Meltwater recently acquired JitterJam and BuzzGain. The resulting Meltwater Buzz Engage used the best features from both products to come up with a comprehensive monitoring tool, having powerful tagging and analysis capabilities.

The marketing landscape has changed in a big way, since the advent of social media. Individuals are empowered to speak their mind about brands in the context of online social conversations. Niklas de Besche, executive director of Meltwater Buzz suggested in the company’s press release that his company’s new monitoring and CRM platform slightly shifts the balance of power away from the influencer to the marketer. “Social media has put the customer in the power position, and influencers have sprouted all over the social Web,” said de Besche. He added “With Meltwater Buzz Engage, companies can gracefully embrace this shift in influence by identifying relevant social conversations happening on the real-time Web. Engage allows brands to take a targeted and tailored engagement approach – turning conversations into customers.”

Indeed, Meltwater Buzz Engage focuses directly on the individual influencers in social conversations happening in real-time all over the Web. And with a detailed intelligence report in hand, that includes alternate social identities, brand engagement and a list of the individual’s top five personal contacts, marketers can subtly tailor their direct pitches to gain new customers.

Social Inbox, Social Actions, Killer Metrics and More

The full-featured Buzz Engage platform serves as an operational control panel for

tracking, measuring, direct messaging and analytics. The social inbox organizes all inbound social communications, and the social actions feature pulls together conversations, making it easy to send a tweet or a Facebook message directly from the panel. And the powerful conversation analysis and social tagging tool makes it possible to tag individuals in groups sharing common interests.

But the Buzz Engage tool really shines in the analytics department. A measurement and analysis graph shows the level of brand impression, measures the level of engagement for each influencer and measures the effectiveness of each message according to the social networking channel used. This is localized social CRM on steroids.

You can also create nifty color-coded geographical maps showing the locations of all of the social chatter and buzz about your brand. Clicking on geographical areas on the map brings up additional targeted information on the specifics of the social conversations, and the people initiating them.

If you have limited social monitoring up until now, to basic tracking and analysis of the social conversations taking place around the Web, you have been conducting your social media marketing with one hand tied behind your back. With the rise in social media activity and personal empowerment, businesses will now have to take their message directly to their individual customers. And more importantly, that message must be effective and targeted towards the influencer.

Total
0
Shares
26 comments
  1. Thanks for bit writing about Social Media. As a SEO consultant I know that how social media impact for the online community. I like this excellent post for the social media discussion. Keep up the good work. Thanks!

  2. I simply want to tell you that I am just new to blogging and site-building and absolutely liked your website. Probably I’m planning to bookmark your blog . You really have outstanding article content. Thanks for sharing your web page.

  3. Excellent post. I was checking constantly this blog and I’m impressed! Extremely helpful information specially the last part 🙂 I care for such info much. I was looking for this certain information for a very long time. Thank you and best of luck.

  4. An intriguing talk on casino and betting agencies is worth a comment. There’s no doubt that that you need to write more on this subject matter, it may not be a taboo subject but usually people do not speak about these subjects.Casino internet bets it’s actually the most professional and safe way to place your bets these days. The bonuses and special offers are an captivating option for online poker. People will never get these kind of possibilities in any brick and mortar casino.

  5. Thanks for sharing your ideas. The first thing is that learners have a selection between fed student loan along with a private education loan where it truly is easier to select student loan debt consolidation than over the federal education loan.

  6. 100% natural solution for you to an under active thyroid & maternity issues. Should you be focused on your unborn new born’s wellness this can be the option for you personally

  7. I have discovered that service fees for on-line degree specialists tend to be a terrific value. For example a full Bachelor’s Degree in Communication from The University of Phoenix Online consists of Sixty credits with $515/credit or $30,900. Also American Intercontinental University Online comes with a Bachelors of Business Administration with a whole program element of 180 units and a worth of $30,560. Online degree learning has made taking your college degree much simpler because you can certainly earn your current degree from the comfort of your home and when you finish from work. Thanks for all your other tips I have learned through the web-site.

Comments are closed.

Related Posts