Building a blog for your business is like winning half the battle – your enemy is prepared to concede defeat but you are yet to unleash the killer blow. From a business perspective, building an impressive blog for your business is the first step in the right direction. However, it needs to be followed up with strategic execution on how to get maximum exposure for your business blog.
No matter how good or how poor it is, there’s no point in having a business blog if there is no body reading it. In fact, it’s a bigger challenge building an audience than to build the blog itself. So, now that your business blog is up and running, how do you ensure that it gains maximum traction amongst your customers and business circles? Follow these simple tips.
Social Media to the rescue
I’ve always maintained that blogs are not competitors to social networks such as Facebook and Twitter. In fact, Twitter and Facebook wonderfully compliment your business blog and vice-versa. Publishing links to your blog posts on Twitter and Facebook helps boost traffic on your business blog. Similarly, your blog readers are attracted to get associated with you on Facebook (as fans) and Twitter (as followers). It’s a win-win situation for your business as your blog as well as your presence on leading social networks flourish in conjunction with each other.
Social Bookmarking
If your business doesn’t have a presence on social bookmarking sites like Digg, StumbleUpon, Del.icio.us and Reddit, you are missing a golden opportunity to attract large audiences to your business blog. I use Digg and StumbleUpon almost regularly in order to look up various businesses. Recommendation apps serve a dual purpose – they help expand the reach of your business blog and provide valuable feedback.
Further, such sites provide an opportunity for your business to get listed along with your competitors.
Give and Take
It takes a lot to build a successful business. You have to make a lot of sacrifices before you can expect to reap the benefits. “Give and Take” is one of the best policies to ensure that your blog gets good exposure amongst the customer community. Encourage knowledgeable bloggers to write guest posts on your blog and reciprocate the gesture by publishing posts on their blogs. I, for one, strongly value the presence of guest bloggers on smedio.com and I’m certain that a number of other bloggers think alike!
Link to other blogs
Link to other like-minded blogs, it’s the best viral marketing your blog can ever get. It helps build a positive image about you and your business in the blogosphere. Further, make it a point to comment on relevant posts on other blogs in your niche. It shows your expertise and helps draw more readers to your business blog. Leave meaningful and relevant comments about interesting conversations. Blog traffic is all about posting, comments, conversations and building relationships.
Does your business maintain a blog? If so, how do you ensure that your blog gets maximum exposure? Please share your experience by leaving a comment below this post.
I agree with everything you say in this post, I too believe social media channels are a perfect complement of your blog, but I believe one should focus on stabilizing his own blog’s content before focusing on guest blogging. I was unsure for a while but now I think I’ll wait a while before starting to guest blog.
It’s essential one stabilizes his own blog’s content before focusing on guest blogging, but it’s also important to not focus on everything being perfect and smooth before one begins to guest-blog, because it’s never going to be perfect.
Another reason not to wait to start guest blogging is the exposure, traffic and in-bound links your your own blog gets from the act. No matter how helpful our content are, if no one reads it, it’s not helpful at all.
Look into it Gabriele; you’ll be glad you did.
Great tips. Would be honoured to be a guest blogger on smedio.com 🙂 How do I apply?
Thanks for your interesting in becoming a guest blogger on Smedio. Smedio is continuously looking to adding great bloggers to our already fantastic list of guest bloggers.
Please forward your brief bio and contacts to writers[@]smedio.com
Very good follow up on your How to Grow Your Business With a Blog- Thanks for the continuation. Your thoughts on Social Media playing a role is essential to exposure, especially for anyone’s target demographics.
I must acknowledge and say thanks Bill for suggesting the followup and title for this post in your comment on “How to Grow Your Business With a Blog” post. It was a perfect suggestion!
Great article. I did my own article on how StumbleUpon can be used in detail for gaining visibility for your blog and website. It is after all the #2 most trafficked social media platform. Linking to other blogs, especially on WordPress using the “Like” button is a piece of cake, you can also auto-repost a Liked blog on to your own blog and give credit to the original writer. Again, you can use StumbleUpon to promote your Liked blog article that appears on your blog-site.
Cool tips i would say and tried & tested. Thanks for sharing. I also have just started blogging at http://www.harmanjits.com/ Looking forward to learning a lot about blogging from smedio & Douglas! 🙂
I am new with social media marketing. and so i created accounts on the popular social networking sites to help create traffic towards our business. <y blogs have somehow been read by a few, and so far I am happy with that.
Douglas thank you for making me feel more confident and prepared to deal with the World of Technology. Your clear and concise knowledge serves as the best booster for my moral. Keep up the great work and I look forward to receiving your great counsel.
You are so awesome! I don’t suppose I have read through anything like this before. So good to discover somebody with a few unique thoughts on this subject. Seriously.. many thanks for starting this up. This web site is something that is required on the web, someone with a little originality!
I’m impressed, I must say. Seldom do I come across a blog that’s both equally educative and engaging, and let me tell you, you have hit the nail on the head. The problem is something too few folks are speaking intelligently about. Now i’m very happy that I found this in my search for something concerning this.
Greetings, I think your blog might be having browser compatibility issues. When I look at your site in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues. I merely wanted to provide you with a quick heads up! Apart from that, excellent website!
Way cool! Some very valid points! I appreciate you penning this article and also the rest of the site is also very good.
I blog frequently and I truly thank you for your information. The article has truly peaked my interest. I’m going to bookmark your site and keep checking for new information about once per week. I subscribed to your RSS feed as well.
I just want to say I’m all new to blogs and seriously enjoyed this website. Very likely I’m planning to bookmark your blog post . You certainly have remarkable posts. Cheers for sharing with us your web site.
Good blog post. I definitely love this website. Stick with it!
Hello there! This blog post could not be written much better! Going through this article reminds me of my previous roommate! He continually kept preaching about this. I most certainly will forward this information to him. Fairly certain he’ll have a very good read. Many thanks for sharing!
I absolutely love your site.. Very nice colors & theme. Did you make this amazing site yourself? Please reply back as I’m hoping to create my very own site and would like to know where you got this from or just what the theme is named. Kudos!
Next time I read a blog, I hope that it won’t disappoint me as much as this one. After all, I know it was my choice to read through, however I truly thought you’d have something interesting to say. All I hear is a bunch of whining about something you could fix if you weren’t too busy searching for attention.
When I originally left a comment I clicked on the Notify me when new comments are added checkbox and currently every time a remark is added I receive 4 email messages with the same comment.
Brilliant, thanks, I will bookmark you soon.
This blog site is really cool. How can I make one like this ?
Howdy, I do think your website may be having internet browser compatibility problems. Whenever I take a look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping issues. I simply wanted to give you a quick heads up! Aside from that, excellent site!
I believe that one of your current advertisements caused my web browser to resize, you might well want to get that on your blacklist.
The very next time I read a blog, I hope that it doesn’t disappoint me just as much as this particular one. I mean, Yes, it was my choice to read, but I genuinely believed you would probably have something helpful to say. All I hear is a bunch of whining about something you can fix if you were not too busy seeking attention.
You made some respectable factors there. I appeared on the web for the problem and located most people will associate with along with your website.
A motivating debate on casino and betting agencies is worth to comment. I do believe that you should publish more about this subject matter, it may not be a taboo subject but typically people don’t speak about these topics.Casino internet gambling it’s actually the most effective and risk-free way to place your bets these days. The signup bonuses and promotions are usually an attractive solution for online poker. You will never find all these possibilities in any physical casino.
Saved as a favorite, I like your blog!
Can you email me with a few tips about how you made this website look like this , Id be appreciative!
Have you given any kind of consideration at all with translating your main web-site into Chinese? I know a couple of translaters here that would help you do it for no cost if you want to get in touch with me.
It seems to me that this website doesnt load up in a Motorola Droid. Are other folks getting the same issue? I enjoy this webpage and dont want to have to skip it whenever Im gone from my computer.
I used to be able to find good info from your blog posts.
I was very happy to discover this great site. I want to to thank you for ones time just for this wonderful read!! I definitely loved every bit of it and i also have you saved to fav to look at new things in your web site.
Jesus Christ there is lots of spammy feedback on this website. Have you ever before thought about trying to remove them or installing a extension?
I have got 1 suggestion for your web page. It appears like there are a couple of cascading stylesheet problems while opening a selection of webpages in google chrome as well as safari. It is operating okay in internet explorer. Probably you can double check this.
It seems to me that this website doesnt load on a Motorola Droid. Are other people having the same problem? I like this site and dont want to have to miss it when Im gone from my computer.
Im getting a javascript error, is anyone else?
Strange , your site turns up with a black hue to it, what shade is the primary color on your web site?
It seems to me that this site doesnt load in a Motorola Droid. Are other people having the exact same issue? I enjoy this site and dont want to have to skip it when Im gone from my computer.
Some Fundamental Insights On Fast Techniques In attorney at law search engine marketing
I was wondering if you ever considered switching the page layout of your site? It is well written; I love what youve got to state. But maybe you could include a little more in the way of content so people might connect to it better. You have got a great deal of wording for only having one or two photographs. Maybe you could space it out better?
The Way To Grow Long Head Of Hair Fast – Figure Out How To Be The Rapunzel That You Would Like
I think one of your current ads initiated my internet browser to resize, you may well want to set up that on your blacklist.
100% natural solution for you to thyrois issues & maternity difficulties. Should you be worried about the unborn new born’s health this can be the option to suit your needs
Wanted to drop a remark and let you know your Rss feed is not working today. I tried adding it to my Google reader account and got nothing.
I have realized that in digital cameras, exceptional detectors help to focus automatically. The sensors with some camcorders change in contrast, while others make use of a beam of infra-red (IR) light, especially in low lighting. Higher spec cameras at times use a mix of both models and probably have Face Priority AF where the digital camera can ‘See’ your face and focus only on that. Thank you for sharing your opinions on this site.
6 Stages To Grow Locks Faster