Engage Your Customers and Make Them Take Action Online

Customers EngagementEvery online business owner knows what it takes to run a successful business: not only popularity but increased revenue through high-quality traffic and conversions powered by optimum customer service. Optimizing the customer’s experience of your website is critical to the survival of any website owner’s business. If your business website is generating low income due to declining traffic, perform routine tests of your page’s elements as an immediate measure. By implementing any changes to your website’s elements called for by your tests, you can arrest your decline in sales.

A lot of business owners are surprised by how many of their visitors abandon their shopping carts before checking out. Google Analytics reveals that there are specific percentages wherein customers drop their shopping cart off. However the reasons could not be determined immediately.

Performing routine tests of your website is the first step in optimizing the visitor’s landing page experience. This approach is incremental and should be tested thoroughly before fully rolling it out.

Repetition and Persuasion

Displaying persuasive copy and special offers repeatedly on your landing page is crucial. Take advantage of the opportunity your customers are giving you by browsing your products and services; persuade them with appealing offers and carefully worded sales pitches. You may not be able to control their emotions or thoughts, but you can control your sales words. Repetition burrows an impression deep in the visitor’s mind. Just avoid sounding like a used-car salesperson.

Aim for the heart: tell customers about your product’s benefits by enumerating its main features. You could also list what your product doesn’t have, such as no artificial flavors, additives, or harsh chemicals. Repeating these benefits will convince readers of the benefits in store for them.

Begging for Information

While collecting information and website visitor profiles is important, keep in mind that overdoing it can backfire. Customers are turned off by having to fill a load of survey forms before checking out. Asking for too much information for a simple purchase could lead to a cancelled transaction.

Forms can also make a website look cluttered. Try hiding forms behind drop-down buttons using DHTML or AJAX, allowing visitors to fill them out without having to reload the page or open another tab.

Reassure the Customer

Put yourself in the customer’s shoes, and you will find that revealing personal information such as email addresses and telephone numbers is a major concern. Earn their confidence by reassuring them. Email marketers often append their letters with something like, “We hate SPAMMING as much as you do, and we won’t sell your information to anyone else,” along with a link to their privacy policy.

The Trust and HackSafe seals are important to have beside your forms, as are the names of credit cards that customers can use to make payments. Still, nothing beats the traditional money-back guarantee and return policy that customers can use if they are not satisfied with a product or service.

Alternative Methods of Payment

For every Internet user still clinging to a dial-up connection and Internet Explorer v6, there is someone still not comfortable using their credit card online, despite the vast improvement in online security and horde of trusted online payment websites.

Address this concern by offering alternative ways to order and make purchases, including by phone and fax. Make sure your website is friendly to the diverse ways in which customers prefer to conduct business. Sometimes merely displaying a phone number for ordering and making inquiries instills trust in the visitor, even if they never use it.

Build Value

Create an atmosphere in which customers view your product as being valuable and are comfortable making a purchase. TV infomercials for home shopping use this method to boost sales. Just as you become convinced of a product’s benefit, along comes the host to announce that, “Call now and we will double your order!” This tactic builds value for your product.

It also helps to justify the cost of the product for sale. Whether the product is $5 or $5,000, the customer needs to like the item and feel like they have landed a good deal. One way to do this is by adding up the product or service’s features and comparing the actual price to the “value” that the customer is getting.

Various elements of a website can affect customer behavior. Identifying each element and “split testing” them one by one is well worth the effort. Test often and repeatedly. Mark your progress, weed out dead elements, and aim to surpass your best conversion records.

Total
0
Shares
44 comments
  1. Thanks for the article, Douglas. You seem to have a lot of things competing for readers' attention when they land on your page. How many of those elements are you testing?

  2. Douglas, thank you for an informative article. I agree with you wholeheartedly that the major point has to be transparency leading to trust. Tel numbers are important as are a no quibble refund policy etc. all designed to ensure the customer feels comfortable purchasing from your website. I personally hate questionaires/survey so have avoided putting them in and given a review option instead and a comments/inquiries option with email or telephone options.

  3. Hi Douglas, you’ve made some interesting points here. I wouldn’t buy from a site that doesn’t have a telephone contact number nor a contact field in case of queries. After all how many of us buy without researching first, and how many would prefer to speak to the company first?  Quite a few I imagine! Thanks for the post. Has made me think about our strategy!

  4. Thank you I feel all of the points are so relavant. I’ll use the advice.

  5. I just want to mention I am just all new to blogging and seriously savored this page. Very likely I’m planning to bookmark your site . You absolutely have amazing posts. Thank you for sharing with us your blog.

  6. Hi there, just turned into alert to your weblog via Google, and located that it is really informative. I�m gonna be careful for brussels. I will appreciate if you happen to continue this in future. A lot of people will be benefited out of your writing. Cheers!

  7. Hello there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept chatting about this. I will forward this article to him. Fairly certain he will have a good read. Thanks for sharing!

  8. Useful info. Fortunate me I found your website by chance, and I’m surprised why this coincidence didn’t happened in advance! I bookmarked it.

  9. Do you have a spam issue on this site; I also am a blogger, and I was wondering your situation; we now have created some nice techniques and we are searching to trade options with other individuals, be sure to fire me an e-mail if interested.

  10. Thanks for the tips on credit repair on all of this web-site. A few things i would tell people is to give up the particular mentality they will buy at this moment and shell out later. As being a society many of us tend to do that for many factors. This includes vacations, furniture, plus items we’d like. However, you have to separate your wants from all the needs. While you are working to raise your credit ranking score you really have to make some sacrifices. For example you can shop online to economize or you can click on second hand suppliers instead of costly department stores intended for clothing.

  11. Do you might have a spam concern on this website; I also am a blogger, and I was questioning your situation; weve produced some nice strategies and we are looking to exchange options with other people, be sure to blast me an e-mail if serious.

  12. Immer etliche Firmen benützen heutzutage Interimmanagement als innovatives und ergänzendes Gerätschaft i. Spanne der Unternehmensführung. Denn hiermit wird Kenntnisstand leistungsfähig, bedarfsgerecht und schnell ins Unternehmen geholt.

  13. What a true genius, probably equal with Steven Wright! And jokers say narcotics ain’t good for yall??!! Like Mitch I enjoyed dope, only real way to get silly creative, wish I done knew him,? just a “partner in tortured soul ” God Bless you always Cuzz!!!

  14. An intriguing debate on casino and betting agencies is definitely worth a comment. I think that you should publish more about this subject matter, it may not be a taboo matter but usually people don’t discuss these issues.Casino on-line bets it happens to be the most professional and safe methods to place your bets at this moment. The bonus deals and special deals are really an captivating feature for online poker. People will probably never find these kinds of possibilities in any traditional casino.

  15. Josh will get frustrated in college. He functions difficult, but frequently finds that the pressure of test using overwhelms him, and his grades endure for it.Lately, Josh had a midterm in his Economics class. He understood it would be tough. He hates this course, but it is needed for his Business significant. He had 1 check in the course currently, which he did not pass. For the midterm, there had been three books to review, and pages upon webpages of notes to memorize. But he was established to get an A. Three weeks prior to the test, he started setting apart evaluation time. He highlighted the books, and took notes on them. He rewrote his notes to memorize them. And he even [url=http://www.newtoryburch2013.com/] tory burch [/url] formed a research group with some of his classmates.The early morning of the test, Josh experienced great. He experienced plenty of rest the night before, he ate a great breakfast, and he was ready to ace his Economics test. He got to the classroom, prepared to go, and when the test was handed out and he flipped via it, he froze. The test was four webpages long, with brief answer questions, math problems, [url=http://www. marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%90%E3%83%83%E3%82%B0-c-37.html] marc by marc jacobs バッグ [/url] and an essay. Even though he had researched so hard, Josh began to doubt himself. He did his best to push past the anxiety and overwhelm and end the test. Then he went back to his dorm space and slept. He was bodily and emotionally invested.A month went by prior to Josh got his check back again. It was [url=http://www.mbtbootsjp.com/mbt%E3%82%A2%E3%82%B9%E3%83%AC%E3%83%86%E3%82%A3%E3%83%83%E3%82%AF-mbt-chapa%E3%83%81%E3%83%A3%E3%83%91-c-88_91.html] mbt chapa [/url] a B. He had researched so difficult, [url=http://www.discountnewmonclerdownsjp.com/%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-c-91.html] モンクレールジャケット [/url] he knew the material, and yet all he received was a B. He was crushed. “I did the best I could, I labored so hard to overcome this check-using fear, and I failed.””What exactly did you fail at?” I questioned.”I received a B,” he [url=http://www.discountnewmonclerdownsjp.com/%E3%82%B3%E3%83%BC%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%A1%E3%83%B3%E3%82%BA-%E3%82%B3%E3%83%BC%E3%83%88-c-113_114. html] モンクレール メンズ [/url] replied. “I place so much function into that check that I ought to have got an A.”For Josh, it was extremely simple to appear at the scenario and see failure. He [url=http://www.newmarcbymarcjacobsjp.com/] マークバイマーク [/url] needed an A. He [url=http://www.discountnewmonclerdownsjp.com/%E3%83%99%E3%82%B9%E3%83%88-c-97.html] モンクレールダウンベスト [/url] needed to show to himself, his parents, and his professor that he could ace this test. And Josh was so busy holding himself up to unrealistic anticipations, that he entirely missed his successes: He stuck to the construction that we created for him.He created exceptional study routines to prepare for the check.He got a B! He answered approximately eighty% of the concerns properly, when just a month ago he was not passing the class.I pointed this out to Josh and, even though he listened, he only half-heartedly agreed. Then, two times in the past, I got this e-mail from Josh:”Expensive Jen,I received my philosophy check back again today and guess what, I got an A-! I believed about what you said and recognized that I have been performing really good learning this semester and I am [url=http://www.jptimberlandsale.com] ティンバーランド 店舗 [/url] performing better than I at any time have. My father is so excited about my B and A-. Thanks for pointing it out because occasionally its difficult to see the great stuff.”I concur. Sometimes it is hard to see the good stuff – whether you are a pupil, an artist, an workplace employee, a business owner, or a parent. When that happens, appear tougher. Even if you “fall short,” you will nonetheless discover some thing about yourself or the situation you’re in. And if you are learning, then you’re truly not failing, are you…?This story was shared with Josh’s authorization.

  16. Jesus Christ theres a lot of spammy comments on this page. Have you ever before thought about trying to remove them or putting in a tool?

  17. What i do not understood is in fact how you are now not really a lot more smartly-liked than you might be right now. You are so intelligent. You recognize therefore considerably with regards to this subject, made me individually consider it from so many various angles. Its like men and women are not involved except it’s one thing to accomplish with Woman gaga! Your personal stuffs excellent. At all times deal with it up!

  18. Do youve a spam issue on this site; I also am a blogger, and I was asking yourself your situation; weve made some great strategies and were looking to exchange options with other folks, be certain to blast me an e-mail if interested.

  19. If you are not using reduced curiosity credit score cards, you may want to inquire yourself why. [url=http://www.newmarcbymarcjacobsjp.com/%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%90%E3%82%B9-%E3%83%90%E3%83%83%E3%82%B0-c-20.html] marc by marc jacobs standard supply tote [/url] Who would not want to spend a reduce curiosity price? What is perplexing to many consumers is exactly how they can get these low interest credit cards. Do your study you will find that education will be your best asset when hunting a reduced curiosity rate credit score card. Occasionally it is not always possible to get a low interest credit score card. For instance, consumers who have never experienced credit cards prior to usually [url=http://www.2013toryburchsjp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%95%E3%83%A9%E3%83%83%E3%83%84-c-5.html] トリーバーチ バレエシューズ [/url] will not qualify for a reduced curiosity credit score card. However, even if you do not currently qualify for a low interest credit card that does not mean you will by no means be able to get 1. If you have a troubled monetary past and a bad credit score rating, it will probably take a [url=http://www.jpmarcjacobsclubs.com/] マークバイマークジェイコブス店舗 [/url] couple of many years before you improve your credit score score sufficient to be in a position to qualify for low interest credit score cards. In general, the greater your credit score score is, the better opportunity you have of acquiring a low interest credit card. If you have a great credit score, you should not have a lot difficulty qualifying for low curiosity credit score cards. Low interest credit score cards are perfect for individuals with good credit score that would like to consider advantage of decreased interest prices. Customers who have low interest credit cards have all the comfort of charging products when they need them, and long term, they pay much less curiosity on those purchases. Having a low interest credit card is a great way to consider benefit of all the benefits that credit cards have to provide without having to pay high interest. In reality, reduced interest credit score cards allow [url=http://www.discountnewmonclerdownsjp.com/%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%A1%E3%83%B3%E3%82%BA-%E3%82%B8%E3%83%A3%E3%82%B1%E3%83%83%E3%83%88-c-91_92.html] モンクレール ジャケット メンズ [/url] customers who use plastic to save cash. If you do not have a reduced curiosity credit score card in your wallet, you might be lacking out on a excellent way to save yourself hundreds of bucks per yr. If you are the kind of consumer who carries an outstanding stability month to thirty day period, and so many of us do, you will benefit substantially from having low interest credit score cards. If your outstanding balance is $one,000, having an curiosity price of 20% versus ten% translates to the difference in between paying $200 and $one hundred per year in interest. The very best part is there are many reduced curiosity credit score cards that offer less than 10% curiosity, some as low as 5%. [url=http://www.2013toryburchsjp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%88%E3%83%BC%E3%83%88-c-3.html] トリーバーチ トートバッグ [/url] Even doing a stability transfer can pay off assuming the fees associated with the stability transfer are absorbed following you start having to pay monthly interest on your new lower curiosity credit score card. If you have multiple credit score cards, you might think about consolidating balances onto a low interest credit card. You should also attempt contacting your credit card company and negotiating a [url=http://www.jpmarcjacobsclubs.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-iphone-%E3%82%B1%E3%83%BC%E3%82%B9-c-87.html] トリーバーチ iPhoneケース [/url] new, lower curiosity rate. No matter how low or higher your curiosity price is when you initially enroll in a plan, if you can set up a powerful background with a credit card company you will be in [url=http://www.newmiumiushop. com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E8%B2%A1%E5%B8%83-c-96.html] miumiu財布新作 [/url] a good position to negotiate a reduced [url=http://www.newtoryburchjpsales.com/%E3%80%90tory-burch-robinson-weekender%E3%80%91%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%AD%E3%83%93%E3%83%B3%E3%82%BD%E3%83%B3-%E3%82%A6%E3%82%A3%E3%83%BC%E3%82%AF%E3%82%A8%E3%83%B3%E3%83%80%E3%83%BC-%E3%83%90%E3%83%83%E3%82%B0-p-785.html] Tory Burch robinson Weekender [/url] curiosity rate. Also, if you are a member of any professional organization, you may qualify for an extra discount on the interest price. Low interest credit cards provide you as a consumer with all the advantages of having credit score cards but with less cost related with that convenienceLow interest credit cards are cards that are growing by leaps and bounds. And, it can be said reduced curiosity credit cards are essential tools for the regular credit card user. When it is all said and carried out, there is no doubt, for the smart credit score card consumer, low curiosity credit score cards are an excellent option.

  20. 100% all natural solution to thyroid problems & being pregnant troubles. If you’re worried about your current unborn infant’s health this is actually the solution in your case

Comments are closed.

Related Posts