How to Embrace Mobile Market Domination

Mobile Market Domination

The rate of smartphone adoption has surpassed all other consumer technology in history: it has been adopted ten times faster than PCs in the 1980s and two times faster than even the Internet in the 1990s. The expansion of tablets and smartphones worldwide continues to expand at an incredible rate with around 6 billion subscribers worldwide. The time for businesses to take on the mobile market is now and yet investment in mobile accounts for only 1 percent of the average marketing budget while traditional print accounts for around 10 percent of overall budget spend. Considering that mobile revenue is expected to exceed $119 billion in 2015, it seems unwise not to focus attention on the mobile market.

For the most part, the rise of the mobile market has been spurred on by the convenience of smartphones and tablets. As people increasingly take on more activities away from their office or home, they required some way to access information easily. Laptops, while useful for business, were too heavy to carry around at all times and cellphones didn’t have the power to provide necessary functions like email. Smartphones were able to bridge this gap, but there are other reasons for its meteoric rise in popularity:

  • The user interface is very easy to understand even for first-time smartphone users
  • Lowering production costs have made smartphones affordable
  • There are thousands of apps that can help people save time and provide entertainment
  • Most offer decent cameras so people can easily share and save memories

If the fact that global market penetration of mobile has reached 120 percent doesn’t convince you to focus more time and money into mobile marketing, perhaps this infographic will. Some key points here include:

  • 75 percent of people bring their phones into the bathroom.
  • 25 percent of consumers engage in online shopping only via mobile.
  • Retailers’ apps with a store mode gather 5 times more engagement than those that do not.
[inlinetweet prefix=”” tweeter=”@smedio” suffix=””]At this stage, incorporating a mobile strategy into your current business model will improve your competitive edge[/inlinetweet] and ensure that your company remains relevant in the future.

Mobile Marke tDomination

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