How to Create and Manage Your Brand Online

Why should you worry what people say about you or your brand online? You’re already doing an awesome job for your clients, people who know you professionally and personally recognize you run a terrific company, right?

Do you use user reviews / local search sites such as Epinion, Yelp etc? Why do you use them? You use them because what people say about you matters. Creating and managing an online reputation is a vital part of defending your company’s brand.

Here are some tips for creating and managing your brand:

1. Create:

Create social media profiles on LinkedIn, Facebook, and Twitter that include your company’s name. Those social network websites rank fantastically well on Google, when someone looks for your company, they see content you have written and you control. Secondly, if lingering and potential customers, and the media research your company they will recognize your online communities and distinguish that you’re concern enough about your customers to connect with them directly. Ensure these social media channels are active; else it appears you don’t engage your communities!

2. Link:

I see lots of people left out on this one. Granted! You may have a brilliant website/blog for your company; without enough traffic it won’t be of any help to your online reputation. Always remember to link to your company’s website/blog from your LinkedIn, Facebook, and Twitter profiles. Doing this helps inform people where and how they can be in touch with you. It also enhances the possibility of your sites ranking well on Google.

3. Engage:

Besides engaging with people on the already mentioned social media and networking sites, it’s quite important to connect with bloggers who blogged about your company. Commenting on their blog posts, (like: expressing thanks to them, responding to questions they may have raised, recommending related products, etc.) could in addition generate content that could show up when people are search of your company or products.

4. Monitor:

Monitoring what people are saying about your company is the pivotal step to managing your brand. Existing contacts, personnel, products and competition are great sources of data on things you are doing right or wrong, and things that you could do differently. The effortless way to monitor your brand is to set up a content monitoring service, such as Google Alerts which automatically notifies you through e-mail / RSS when new content from news, web, blogs, video and/or discussion groups matches a set of search terms selected by you. It is free and painless to use. Likewise, free tools like HowSociable (metrics for brand visibility) and BackType (recognize social impact) are ranking well for small business owners too. Also, companies could use monitoring solutions like Brandwatch for real-time monitoring of social media sites like Twitter and Facebook.


The model of personal and business branding came much prior to social media. Everybody has a personal brand, either they are fond of the concept or hate it. The problem most people have is, once they find out what their bona fide brand is, then comes the how to manage it factor, ranging from the “bright idea” to the implementation of the idea; after that, essentially shielding and marketing that brand for the rest of their life. Even if you’re not into this, its time and hope this article will help you to get started. Love to hear your thoughts.

About the Author:

Name: A.R.Karthick

Bio: Online/Offline Entrepreneur, Blogger, Stock Trader, Humorous and Great believer of positive and creative thinking. Avid photography lover! Love to build my social media presence, networking & marketing.

Blog: Follow him on Twitter: @arkarthick and Facebook.

Snapchat Bottom Banner 1


  1. KevinMinott

    Great insight A.R. For me engaging online is key. I’d like to add, don’t be afraid to contact/connect with people way outside of your sphere of influence. You’ll be surprised to know that they’re open to meeting new people.

    1. A.R.Karthick

      Couldn’t agree with you more, Kevin. That’s a good point to add to this list. Although it will take sometime and effort to build influence out of your comfort zone, it’s worth the sweat. Thanks for dropping by to comment.

      1. Douglas Idugboe

        That’s a great point Kevin. Relationships are the foundation of any successful venture on or offline. Just like A.R.Karthick mentioned, it would take some time and effort. Again as already stated by Kevin above, you’d be surprised by how many people are open to connecting with you at so many levels.

  2. Gabriele Maidecchi

    Good tips, but I actually believe, like I wrote on my last blog post, that all your social media efforts should start with a blog.
    From there, you can organize your digital presence, being it personal or corporate, and with consistent, interconnected social media profile, plan an efficient strategy.

  3. shasad

    The business management expert educates that it is a matter of necessity for executives to spend more time and meditation on the future of their businesses. He expatiates that they should also spend more time and thought on their community responsibilities.

  4. American Express Launches OPEN Forum 3.0 | Smedio | The New Media and Social Web Guide for Business and Marketers

    […] the core philosophy remains the same, “Open Forum 3.0, which is not an official name, will be a host of visual improvements and features […]

  5. Felica Skoczylas

    Great information. Lucky me I discovered your blog by chance (stumbleupon). I have saved as a favorite for later!

  6. Maurine Barbaglia

    Your style is very unique compared to other folks I’ve read stuff from. Thank you for posting when you’ve got the opportunity, Guess I will just book mark this site.

  7. Jonell Tuinstra

    Pretty! This was an incredibly wonderful article. Thank you for providing these details.

  8. Giuseppina Tyndal

    Can I just say what a comfort to uncover someone who really knows what they’re talking about on the net. You actually realize how to bring a problem to light and make it important. More people have to look at this and understand this side of the story. I can’t believe you’re not more popular since you most certainly possess the gift.

  9. Warner Mclaws

    I just want to mention I am newbie to blogging and site-building and absolutely enjoyed this web site. More than likely I’m want to bookmark your blog . You amazingly have incredible articles. Bless you for revealing your blog.

  10. Laurence Garten

    Very nice write-up. I certainly love this website. Continue the good work!

  11. Rosia Morck

    I’m impressed, I have to admit. Rarely do I encounter a blog that’s both educative and amusing, and let me tell you, you have hit the nail on the head. The problem is something that not enough folks are speaking intelligently about. Now i’m very happy I came across this during my search for something regarding this.

  12. Phung Culcasi

    I seriously love your site.. Great colors & theme. Did you make this web site yourself? Please reply back as I’m hoping to create my own website and want to learn where you got this from or what the theme is named. Thanks!

  13. Amada Pica

    Very nice post. I absolutely love this website. Continue the good work!

  14. America Zimick

    You need to be a part of a contest for one of the most useful websites online. I most certainly will recommend this web site!

  15. local marketing company phoenix az

    This really solved my problem, thank you!

  16. internet marketing company phoenix az

    Jesus Christ there is a great deal of spammy feedback on this web page. Have you actually thought about trying to remove them or installing a wordpress plugin?

  17. Malika Brining

    Hi there, You’ve done an incredible job. I’ll definitely digg it and personally suggest to my friends. I’m sure they will be benefited from this site.

  18. Florentina Prestage

    This is the right site for anybody who wishes to find out about this topic. You understand a whole lot its almost tough to argue with you (not that I actually will need to…HaHa). You certainly put a new spin on a subject which has been discussed for years. Excellent stuff, just great!

  19. Marylynn Keefer

    You’re so interesting! I don’t suppose I’ve read through something like that before. So great to find somebody with a few genuine thoughts on this subject matter. Really.. thank you for starting this up. This site is something that is needed on the internet, someone with a bit of originality!

  20. official link

    The structure for the site is a little bit off in Epiphany. Even So I like your web site. I might need to install a normal web browser just to enjoy it.

  21. Sanjuana Peachey

    I blog frequently and I really thank you for your content. Your article has truly peaked my interest. I am going to book mark your website and keep checking for new information about once a week. I subscribed to your Feed too.

  22. visit site

    Wow! This site is cool. How did you make it look this good ?

  23. Marry Sbarra

    Very good info. Lucky me I found your blog by accident (stumbleupon). I’ve bookmarked it for later!

  24. chairmats

    Brilliant, thank you, I will subscribe to you RSS now!

  25. chairmats

    Re: Whomever created the statement that this was an excellent website truly needs to possess their brain examined.

  26. this

    I have got one idea for your weblog. It appears like there are a handful of cascading stylesheet problems while launching a selection of web pages within google chrome as well as firefox. It is operating okay in internet explorer. Perhaps you can double check that.

  27. click

    Just to let you know your web page appears a little bit strange on Firefox on my pc using Linux .

  28. auto insurance miami

    Re: The person who created the remark that this was an excellent web site genuinely needs to have their head inspected.

  29. chairmat

    I appreciate your wp format, where did you get a hold of it?

  30. advertisers

    This is often a wonderful weblog, could you be interested in going through an interview concerning just how you designed it? If so e-mail me!

  31. chairmat

    Even though I truly like this publish, I believe there was an spelling error shut to the finish from the third section.

  32. in english

    How come you dont have your website viewable in wap format? cant view anything in my iPad.

  33. filmy porno

    Great write-up, I am normal visitor of oneˇ¦s website, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

  34. how to grow hair faster

    Mira Wild Hair Oil Scam : Does This Product Meet Its Claims

  35. partner sites

    Weird , your post shows up with a black color to it, what shade is the primary color on your web-site?

  36. best chairmat

    How did you make a site look this awesome!? Email me if you get the chance and share your wisdom. Id be thankful.

  37. Additional Info

    Special Hair Care Processes To Use To Assistance Grow Hair Swiftly Naturally

  38. mobile phone spy

    Along with the whole thing that appears to be building inside this specific area, many of your viewpoints tend to be very refreshing. However, I am sorry, but I do not subscribe to your entire strategy, all be it refreshing none the less. It appears to everybody that your commentary are actually not totally validated and in fact you are yourself not really totally confident of your argument. In any case I did enjoy looking at it.

Comments are closed.

Pin It on Pinterest