How To Convert Your Facebook Profile To A Business Fan Page

Facebook started off as a pure social network. As time passes, its creators and users both begin to realize its value proposition in the business world. So, Facebook launched “Pages” for business users analogous to “profiles” for personal users. In the business world, profiles became pages, followers became fans, the user interface changed to have a more business-centric appeal but the essence remained the same.

The launch of Facebook pages left many businesses wondering if they should now build a page or a profile? Those with existing profiles had a dilemma of whether to abandon their profile and build a page, have both a page and a profile or perhaps look for a means to migrate their existing profile into a business page.

Facebook recently launched a migration tool that converts a Facebook profile to an official Page with the click of a button, transforming friends to fans in the process. This is a welcome change to the cryptic process of creating a page from scratch and starting with an empty friends list.

Facebook Profile to Business Migration Tool

The tool provides one-click access to converting an existing personal profile to a business page. As per Facebook, the migration would work for a number of business types and categories, including local companies, larger organizations, public figures, causes, and even individual products. From a business perspective, it’s a blessing in disguise as all your followers are converted into fans.

How to convert your Facebook profile to business page?

Facebook profile to business page migration is actually quiet simple. Just follow these steps

1)    Any migration is susceptible to data loss. Therefore, it’s best to keep a backup of your profile data before you start the migration process. You can learn how to back-up your Facebook profile here.

2)    The starting point is to access the migration tool here. Be mindful that only your profile photos would be preserved. Other content including additional photographs would be discarded.

3)    Choose the appropriate business category, specify a name, subcategory, and a few other items. Once your business page is live, you will be asked to fill in any other necessary details.

Should your business take the plunge?

Facebook profile migration is a one way street. Once you convert your profile to a page, there’s no way you can restore it back to a profile. Therefore, you need to make up your mind and act accordingly.

So, is your business better off with an existing profile or should you transform it to a page? There are several considerations that need to be accounted for.

  • Personal profiles with business orientation – Facebook warns that having a personal profile for anything other than a single individual violates its guidelines. Facebook suggests converting such profiles to business pages, or else risk being banned for policy violations.
  • Pros and cons – Converting to a page has it’s own pros and cons. Though it offers special features to better administer fans and customers and to manage a business’s social ads, a business page can’t view and befriend fans’ personal profiles.


My advice

While it sounds interesting, I’d mix caution with adventure while exploring Facebook profile migration tool. Perhaps, a good idea is to create a new dummy profile and then migrate it to a page to see how the process works.

There’ve been concerns over the performance of the migration tool, so I’d advice doing a dry run before you take the plunge?
Have you used the Facebook profile to business migration tool? Are you planning to convert your profile into a business page? Please share your opinion by leaving a comment below this post.

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  1. Info

    Nice explanation & how to Douglas. I actually learned about the back up option (cool).

  2. business online

    I created a fan page as a non profit. Can I change the status to a local business?

    1. Douglas Idugboe

      Facebook is not currently allowing you to revert or change your organizational type at the moment. Hopefully they resolve that soon because a lot of people are making blunders during the migration process.

  3. Tola

    Hi, Douglas, apparently the migration tool has been cancelled. Just tried migrating and it takes me back to the create a fan page webpage… Trust facebook to do something like that!

    1. Douglas Idugboe

      A lot of people have been saying that but I have tested it yet again and it seems to allow me do it via the migration link above. Here it is again:

      1. Tola

        Yeah, seems to be working fine now. Thanks 🙂

  4. Krissy Mayse

    I thought that Facebook disabled this feature over the weekend? I read it on Mashable here:

  5. LEM

    When you migrate, do you lose your original Profile’s “username”?

    1. research paper writing

      good question, i would like to know the answer too. why dont anyone answer?

      1. Douglas Idugboe

        Basically, the only thing you’d practically retain is your profile picture.

        I see a lot of people are excited about the potential of more fans by migrating but I must advise you take time to think about it carefully before making the decision whether to migrate or not. Once you migrate, there’s no turning back!

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  8. Tsekyi25

    can i change business page to personal page?because at business page i canot read others’ news and cant see whats the new update from fans?

  9. South Bay Live Music

    It is still not clear if a fan page is more powerful then a profile page. As a sole proprietor, the advantages seem better with a profile page. Though I have started a separate fan page for my music passion.

  10. Jennifer Rosie

    I would proceed with extreme caution. I have so many issues and can’t get Facebook to help. I cannot “Like” or post on other Pages Walls now. It’s extremely important to be able to interact with other companies and products and now I’m not able to do that. Furthermore, over a year ago I did an Ad and when I log on this is where it takes me to and I can’t even find my Page in a Facebook Search. I’ve contacted Facebook several times on their Appeal form to no avail. So, the question is now…Do I have to start all over? I have over 500 Likes and it was very hard to get them. If anyone knows how to help, I would greatly appreciate it. I would even pay Facebook for help! Thanks for letting me vent and share my opinion -Jen

  11. Sam

    Hey Douglas, do you know how long it can take for the data to be downloaded from your facebook account? I’ve set up a test account with 4 pictures and 1 friend, and it’s been a few hours since facebook told me to email me when the data is available for download.

  12. Skweekah

    Dont do it. Create a page and use it as your profile. Once you migrate your profile to a page, it is done and dusted. I wish I hadnt.

  13. Skweekah

    Dont do it. Create a page and use it as your profile. Once you migrate your profile to a page, it is done and dusted. I wish I hadnt.

  14. Kurt Stevens

    I’m not able to migrate my profile with 2700 friends to a page.  Facebook automatically logs me off during the migration process.  When I log in again my account is temporary disabled.
    Can anyone help me with some advise?  Should I create a new page or still try to migrate?

    1. JonnA

      I have the same problem. I don’t want to lose the URL so I don’t want to try to make another page. I just want to migrate this profile. Facebook just log me out when I try to migrate and I have to change the password each time. If you know what’s about this bug you can return to leave an answer here. Thanks

  15. Amilcar Aristides Monteiro

    How do I convert my Facebook personal profile into an existing fan page?Hi, I found that I can convert the personal profile into a page however my page is up and running and I’m wondering if the conversion ends in a new page or can I keep the existing page?

  16. Jorgen Poulsen

    Hi Douglas,

    I followed this process

    As you can see it’s not possible to see notifications in the top LEFT corner and neither is it possible to see likes in the top LEFT corner. How have people resolved this issue?

    Secondly, it is not possible to select ‘Use Facebook as’ since there no drop down menu in the top RIGHT Corner. How have people resolved this?

    Thirdly, there is no way to click on your name in the top RIGHT corner as there is only settings and log out (see video). How have people resolved this?


    1. Fogfest2012

      Jorgen, I have the same problem. Have you found a resolution?

  17. Shinshuri

    hello, I have an issue with the new Facebook Pages for Businesses. I already have a Business Fan Page, However, when the Facebook launched the new timeline for Fan Pages. My timeline does not seem to work properly.  I ca not edit my Business Fan Page, posts do not display when I submit them, I cannot create new events, etc. What can I do to fix this?

  18. Teo


    I have a question maybe you can help me 🙂 Pleeeeease , pretty please 🙂

    . I migrated from my personal account to a new official facebook
    page. I had more that 5000 friends on my personal account, so I expected
    that I would have more than 5000 Likes on my newly migrated page.

    after I migrated from account to page, at first I had only 230
    friends…then after 3 minutes I had only 494 friends! And then it
    stopped! I thought it would take longer for my friends to transform into
    likes but nothing has changed for more than an hour. I would really
    like to have my, more that 5000, friends as fans on my page.

    Does it take longer for facebook to transform my friends into likes in my facebook page.

    I would love an answer! I’m a bit panicked!

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