How to Best use Facebook Groups for your Business

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends on your Facebook profile so that the user may control the information to be shared with particular group of friends, the new ‘Facebook Groups’ have made it all very easy and interesting.

As the revamped ‘Facebook Groups’ is yet a very new feature, most of the users are still not sure about how this new change will shower benefits for their business.   Personally, I feel that this recent addition in the Facebook Groups can be explored to ensure better and profitable management of businesses of any size. In this post, I present my thoughts on how you can use this unique feature to ease out your business management.

What are Facebook Groups?

‘Facebook Groups’ is the recent development of Facebook that will help the users in segmenting a particular set of contacts from the rest of their friends. This is a new version of making friends lists that will allot a particular space for all significant groups of people in your Facebook profile. Thus, one can make specific groups for the regular clients, potential clients, colleagues, business contacts and common friends.

Just like a Facebook Page, a ‘Facebook Group’ can be used to promote your local business, an affiliated or owned brand, services or product, or you can use the Group to promote a musician, artist, book, band or public figure. Yet, one cannot become a fan of the group created by you; they’ll have to join it. The good thing is, at present users cannot deny your invitation to join your group. They may opt to leave your group if they don’t find it suitable.

Significance of Facebook Groups

‘Facebook Groups’ are specially meant for segmenting one group of friends with the rest of the groups. This feature can be used to maintain your business routines, project management and to share particular set of information with a particular group of people. Proper distribution of all your friends in distinguished groups will also let you manage the information you want to share with particular sets of people such as colleagues or assistants, regular clients, potential clients, investors and common friends.

Specific Features of Facebook Groups

Facebook Groups can let you have group chat that may help you in project management. The Groups email list system turns the emails sent by group members into group posts visible to all group members. The Group Docs is special feature that will let the group members to collaborate on easy to manage text documents that can be marked with lists, italics or bold letters. In addition, the group members can easily revise the past documents to maintain the commitments. Facebook Groups also features group chat.

From a user’s perspective, Facebook Groups can prove to be highly useful for collaborative projects.

How can Facebook Groups help your business?

There can be a number of possibilities to use the Facebook Groups for managing your business with ease. You can share information particularly important for a specific group directly to the group members without leaking it on to others. The closed groups can be used as your company intranet to share all internal information such as current status of ongoing project, time sheets and budgets and many more. You can also use the Facebook Groups to promote business seminars to a particular group while making sure that each of the group member observes the invitation either via email or browsing through the Group posts. With the option of live group chat, the extent of collaboration between partners and colleagues can be improved. You can also use Facebook Group features to offer live online customer support for all your clients.

Clearly, there is a big range of possibilities of making the best use of Facebook Groups for managing collaborative works and customer relationships. Are you already making smart use of Facebook Groups in some innovative manner? If so, please share your experiences by leaving a comment about this post.

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  1. The ability to segment your friends is something Facebook “stole” from real life interactions, where you don’t have a single, big group of friends, but several distinct groups. That’s why it comes particularly natural to imagine the functionality of this new feature.
    For example, my group of work-related friends use one to share work-related stuff and one to share images from nights out that wouldn’t be much suited to be shared with the world (and with professional contacts, for example).

    1. You’re right on Gabriele. Almost everything application on Facebook was “stolen” from real life in its effort to replicate our real life virtually within our comfort zone. Hence, the almost immediate integration and acceptance of most of its applications and features.

  2. Facebook groups is still unmature for being used in an enterprise business environment. If I where a SME I would look at Google Docs… Groups is sufficient at it’s best for college sports teams etc..

    1. The varying applications of Facebook Groups is what makes it interesting. Its internal communication module is not its strongest point but can be useful. Google Docs is another proficient platform for collaboration with team members.

      Thanks Joakim for the contribution… and welcome to the Smedio community.

  3. The groups don’t need to be closed to offer benefits. You can leave the groups entirely open and invite people to specific groups based upon specific interests, allowing them a more focused experience than would occur if only a single group existed.

    1. You’re right John. A more focused group, open or closed, builds a closer community of users and affinity amongst its members. The resulting sense of community is what every group should aim for.

      Thanks for the insight John. Welcome to the Smedio community.

  4. Correct if wrong but a business (fan) page cannot be used in conjunction with groups. So how are you proposing to segment the users of a business?

    1. Reckoner41, you’re right to say groups and pages are different from each other but they can be used in conjunction. While pages could be used for your general audience, which are targeted to an extent, groups could be used to organize your general audience into a more targeted sets or groups within your market segment.

      Thanks for your comment… and welcome to the Smedio community.

  5. Correct if wrong but a business (fan) page cannot be used in conjunction with groups. So how are you proposing to segment the users of a business?

  6. One of the problem I’ve had with facebook groups is the lack of a good search engine. I admin more than one Facebook groups and, after many requests, I developed GroupSearcher. It’s a minimalistic (but powerful) app for searching within Facebook groups. This is the link: http://gs.sullof.com
    I hope that it can be useful to others.

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If you’ve ever attempted purchasing from an “worldwide” shop on the internet, and you live outside the US and Canada, you will already know how frustrating the process can be, and how the dreaded internet types can frequently make the process close to not possible for us to work with.I have tried to buy products from sites that don’t have Finland outlined in their pull-down menu, that demand a State and/or County even when I don’t live in 1, and do not depart sufficient room for my telephone or fax figures.Even although my wallet, bills and financial institution statements are all complete of Euros, there are still (at the time of writing) a massive quantity of websites that permit me to pay in everything from Algerian Dinars to Zambian Kwacha, but nonetheless don’t think about the EURO a genuine forex. I would suggest they wake up.And even the much more flexible types that allow all these choices may nonetheless fall more than when it arrives to shipping expenses. I can enter my delivery and credit score card addresses in Finland, but when it arrives to choosing my shipping option, I often have US POSTAL Solutions and US FED-EX Domestic only. More than once this has resulted in my merely giving up and looking somewhere else. Wasted possibilities don’t get any easier to steer clear of!If you use a 3rd celebration to handle your sales, then make certain you use 1 with flexible options. I use SWREG, who can handle every thing under the sunlight, including fax, phone, on-line, check, international money orders, direct payment and much more. Can yours?And if your software involves a large file download, then you have to [url=http://www.cheapferragamosalejpn.com/%E3%83%95%E3%82%A7%E3%83%A9%E3%82%AC%E3%83%A2-%E6%99%82%E8%A8%88-salvatore-ferragamo-%E3%83%A1%E3%83%B3%E3%82%BA%E3%80%80%E3%83%96%E3%83%A9%E3%83%83%E3%82%AF%E3%80%80-p-251.html] フェラガモ 通販 [/url] think about the many users around the globe connecting at a theoretical 56 KBPS, who merely can’t even think about downloading a fifteen MB file. If you want to attain these individuals, then you have to make it simple for them. Even if you do not want the headache of burning a Compact disc and mailing it your self, there are solutions out there that can do this for you, and their prices are extremely reasonable. Make it simple.If you do not want their business – allow them know!But in the end if your company cannot or will not adapt to the rest of the globe, then I have one humble request. Please make it distinct from the start. I have filled out so many of your long types, only to find out at the very end of the process that you cannot provide to Europe.Amazon is considered by many to be 1 of the world’s most successful online shops, however even they are responsible of these sins. Assuming I don’t mind paying the delivery, I can purchase publications and software via their US web site. But when I go to software program downloads, and include these items to my Buying Cart, every thing is fine until it comes to checkout time. At this point I get a concept informing me that they do not offer electronic downloads to my nation. Go figure – and ask yourself why they waited till that moment to tell me.I’ve also stuffed out other lengthy types and received an e-mail 24 hrs later describing that you don’t usually ship outdoors the US but if I will spend an additional $35, you will deliver your $thirty item immediate by courier.And when your international user has already downloaded, set up, used and admired your software, falling at the final hurdle is a very unpleasant and irritating procedure.The irony in writing this post is that whilst preaching the concept of internationalism, numerous of the suggestions I recommend for attaining it are aimed mainly at US builders. But it is not only the US builders who require to broaden their views. The ability to reach across the globe is yours for the using. But if your [url=http://www.2013toryburchsjp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-%E3%83%AD%E3%83%B3%E3%82%B0%E3%83%96%E3%83%BC%E3%83%84-%E3%82%A2%E3%83%BC%E3%83%A2%E3%83%B3%E3%83%89-p-743.html] トリーバーチselma riding boots [/url] software program, web site or purchasing choices are not up to the task, then you are throwing away a entire world of opportunities. Believe worldwide. Be seen, be offered.Copyright 2004 Dave Collins

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