How to Adapt to the Changing Face of Marketing

Changing Face of Marketing

Changing Face of Marketing

In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues to present one marketing game changer after the other.

As a business, how do you respond to the rapidly changing face of marketing? While traditional marketing was mostly one-way communication, social media has redefined marketing as an active dialogue between businesses and customers. Should you abandon conventional marketing tools in favor of social media? Or should you try a balancing act between social media and traditional marketing? In this post, I present my opinion on how businesses should cope up with the ever changing face of marketing.

Same Principles, Better Execution

The golden rules of marketing still work wonders and social media marketing is no exception to that rule. Ensure that you have a good product, price it reasonably, provide appealing information and try to engage a customer without being too pushy. Marketing is all about what a product is. Unfortunately, most companies market products as they want them to be.

I strongly feel that if you stick to the basics of marketing and leverage the reach of social media, your marketing campaigns will yield good results. The explosion of social media has evolved communication and marketers can now create value propositions to generate market appeal, attract and retain customers, and drive sales.


A successful marketing campaign is one which attains its goals and that rule doesn’t change in social media marketing. From a business perspective, it is important to kickstart the marketing strategy with your goal in sight.  Be clear on what you hope to achieve and then choose the best medium to reach that goal.

It’s crucial for a marketer to know what audience they want to target.  Focus on the goals first and then on the means to achieve those goals.


The right tools determine the level of impact your marketing will have in the current social and business environment. Leveraging tools like and others, such as the one that allow you to do domain check on, give you the opportunity to do smart market research and execute properly in the face of competition.

The right tool properly used could be the difference between your business and that of the competition.

Social Platforms

Marketers and businesses have an eternal dilemma of which social media platform to choose. Should they have a presence on each social network or restrict to a few? You must not forget that maintaining a social entity is demanding and costs time and money. If you’ve tasted success with Facebook, go ahead and build your strategy around it. However, ensure that you keep an eye on the happenings in the social media world and keep an open mind to adopt more social platforms in the future.


I’ve always maintained that a successful marketing campaign is one which manages to engage customers. If it fails to connect with the customers, it’s not worth the effort. Social networks such as Facebook and Twitter provide a better opportunity for marketers to actively engage with customers as they promote real time dialogues. In contrast, traditional marketing channels lead to one-directional communication most of the time.

What’s your mantra to deal with the changing face of marketing? Do you agree that social media has redefined the marketing paradigm for good? Let’s hear your thoughts!

Join the Conversation


  1. Leo Widrich       Reply

    Douglas, as usual, one amazing reflection here that has crossed my mind many times too recently. What I like best is “same principles, better execution”. You are so right, it always has come down how good your product is, your Marketing and now Social Media Marketing strategy always comes on top of it. Well said. 

    In the Buffer goes! :)

  2. resume help       Reply

    interesting post! thanks a lot for sharing!

  3. Tom George       Reply

    Hi Douglas,
    I think you really clarified some of the key areas businesses need to focus on to get good result’s with their current marketing efforts. Sound advice that should help people with this new social media marketing landscape.  Thanks.

  4. essay help       Reply

    I did’t know that.

  5. Youtube Marketing Video       Reply

    Business as usual just isn’t working anymore. Something has changed. Proven methods for getting messages out to customers and constituents are increasingly ineffective.

  6. Efren Koistinen       Reply

    I simply want to mention I am beginner to blogs and absolutely enjoyed this website. Probably I’m going to bookmark your blog post . You amazingly have superb posts. Bless you for sharing with us your web site.

  7. a4466755       Reply

    I’ve said that least 4466755 times. SCK was here

  8. organizacja koncertów       Reply

    oh shut up, your so fucking sensitive like every atheist? on the internet, bitching everytime someone mentions god. Yes advancements in medicine will save more lives, but it comes down to the patient as well. This little fighter didnt want to give up on life, she fought to stay alive and strong. . . and fuck both of you, i thank the doctors who have a heart, not god bullshit, not because of advencements, because these doctors said to themselves “we have a life to save”

  9. decorately       Reply

    Hi Dear, are you actually visiting this web page daily, if so after that you will without doubt take good know-how.

  10. internet marketing company phoenix az       Reply

    Hello, I just hopped over to your webpage thru StumbleUpon. Not somthing I might usually browse, but I enjoyed your views none the less. Thanks for creating some thing worthy of reading.

  11. internet marketing phoenix       Reply

    Have you considered adding some relevant links to the article? I think it will really enhance everyones understanding.

  12. view site       Reply

    This really solved my problem, thank you!

  13. Miquel Wagner       Reply

    Spot on with this write-up, I actually think this web site needs rather more consideration. I’ll probably be again to read rather more, thanks for that info.

  14. cheap phen375       Reply

    Hi there, just became alert to your weblog through Google, and discovered that it truly is truly informative. I’m gonna watch out for brussels. I will be grateful in the event you continue this in future. Many individuals will probably be benefited from your writing. Cheers!

  15. Santiago Gattuso       Reply

    Hi there friends, fastidious article and pleasant urging commented here, I am really enjoying by these.

  16. Nude celebs       Reply

    This is a great tip particularly to those new to the blogosphere. Brief but very precise info… Thanks for sharing this one. A must read post!

  17. sbobet casino       Reply

    An intriguing argument about casino and betting agencies is definitely worth my comment. I believe that you should write more on this subject, it might not be a taboo matter but generally people do not speak about such subjects.Casino on-line gambling it certainly is the most trusted and risk-free means to place your bets nowadays. The signup bonuses and special deals are really an eye-catching choice for online poker. You will likely never get these kinds of features in any traditional casino.

  18. go there       Reply

    Wow. This website is awesome. How did you make it look like this !

  19. płytki do kuchni       Reply

    So here’s what I think this song’s about. A girl think/is murdered at a young age. This I’m not sure of, but someone? who loves her kills her(boy…says he’ll love me forever…who knew forever could be severed by a sharp knife…)

  20. exciting       Reply

    This is a topic that is near to my heart… Take care! Where are your contact details though?

  21. teida       Reply

    If she really? is a? Christian, why would she even fornicate (have sex outside of marriage)…Christians make Christianity look bad more than anyone else. Hypocrites.

  22. chairmat       Reply

    Amazing article, cheers, I will bookmark you soon!

  23. Discover More       Reply

    That is very fascinating, You are a very professional blogger. I’ve joined your rss feed and sit up for searching for more of your great post. Also, I have shared your web site in my social networks

  24. ugg ブーツ 通販       Reply

    I just started a wonderful new task. The environment is laid-back again, and the individuals on your own make the place wonderful. The best of them all is my boss. She is 29, a month my elder, [url=] モンクレール ジャケット レディース [/url] and extremely comely in look.At first I was simply attracted to [url=] モンクレール ダウンジャケット [/url] her, but as time went on, I fell hard. I could not place my finger on it, but she has such a sweet and mild soul. Problem is [url=] ティンバーランド 防水 [/url] she’s not only my boss. She’s married.At weekly meetings, I did not want them to end. I’d lose focus during the discussion. I would stare at her when she was talking. She is this kind of a pleasant and unique person I could not assist it. I wished I could be with her all day.On some occasions, I thought she experienced to [url=] miumiu 新作 [/url] know this. It was killing me inside. She’d stroll by me in a [url=] トリーバーチ店舗 [/url] sundress, and I would look her more than. I would notice her looking down at me coyishly, then she’d get a call from her husband and be all happy to listen to from him. I cut my eyes back again to my computer, upset.I thought I had to tell her, so 1 Friday, I did. She informed me everything I required to listen to. She stated she was happily married. I said I wouldn’t harm her in her profession. She informed me to get more than it. I told her it was carried out, but that I love [url=] トリーバーチ ブーツ [/url] her in a way [url=] mbt ブーツ [/url] that makes me want to do the very best for her.I want to be there for her, but now she’s very cold to me. I say hi there in the hallway and she walks by me quicker. Her actions appear scripted. It sears my heart and soul each and every working day to think I harm or frightened her in any way. Will items return to regular so we can be close friends in spite of all this?ReynoldReynold, you will by no means be near friends simply because buddies is not what you [url=] マークバイマークジェイコブス 財布 [/url] want from her. She gave you no opening for your remarks. You created a issue for her with a subordinate, a problem with no simple answer except to keep you at arm’s size. You produced a long term difficulty in your new task, 1 which can influence your chances for raises and promotion. The only answer is to keep your eyes and your ideas to your self and do your task.You are searching at this strictly from your own stage of see. Where did you get the concept you can inform any married woman you are romantically and sexually attracted to her? That would mean, when you marry, any guy is totally free to hit on your spouse.When crossing the road, it is very best to look each ways. If you think only of your own objective, the reverse control, you are most likely to get operate more than. Wayne & TamaraFailed StrategyIn April I cheated on my spouse and let him find out. I swore to him it was more than and wouldn’t occur once [url=] mbtシューズ激安 [/url] more, but I have been stringing alongside the guy I cheated with, telling him I love him and keeping him in the background just in situation items didn’t get better with my husband.Well, my husband found out and now wants a divorce. I don’t. I can’t see myself without him. I am frightened this time I will lose him for great.AngelAngel, your letter reminds us of the Aesop’s fable about the canine carrying a chunk of meat in his mouth. When he seemed into the water, he saw an additional canine with a bigger piece of meat. In grabbing for it the canine lost each pieces, the genuine and the imaginary.Your backup plan was your undoing. It proved to your spouse why 2nd chances are often unwarranted. Do you understand the ethical of the tale? Greediness can cause us to shed every thing.Wayne & Tamara

  25. facebook covers       Reply

    Greetings! Very helpful advice within this post! It is the little changes which will make the greatest changes. Thanks for sharing!

  26. Golf Handicap Systems Aid Even Out Scorecards For Competitive Golf Pla       Reply

    I Will have to come back again when my course load lets up – nevertheless I am taking your Rss feed so i can go through your site offline. Cheers.

  27. chairmat       Reply

    Have you considered including a few social bookmarking buttons to these sites. At least for bebo.

  28. Soft Toys       Reply

    Appreciate this post. Let me try it out.

  29. Tomoko Inches       Reply

    I like the efforts you have put in this, appreciate it for all the great posts.

  30. mark by mark jacobs       Reply

    While you discover some advertisements throw the promise of consumer financial debt reduction, it may just be the suggestion to declare yourself “bankrupt”. Even although personal bankruptcy is one option to offer with monetary problems, you should think about that as your last resort as that would bear a long-phrase unfavorable impact on your creditworthiness. This can truly hold back your capability to get credit score, [url=] tory burch [/url] a task or even a location to live and it is truly creates bad impact on your credit score. Keep in mind your credit rating displays your creditworthiness. The rating is an evaluation of how most likely you would pay your consumer debts.Right here is a warning from the Federal Trade Commission -Usually attempt to read between the lines when you encounter with advertisements [url=] モンクレール ダウン レディース [/url] that say: &bull”Mix your customer debts into 1 month-to-month payment with out borrowing. “&bull”Quit customer debt nuisance, foreclosures, repossessions, tax levies and garnishments.”&bull”Clear out your consumer debts! Consolidate your expenses!”What you would discover later on is that those phrases about customer financial debt help, in most cases entail filing for bankruptcy respite, which not only impair your credit but also price you the attorneys’ fees.Think about these possibilities before you [url=] トリーバーチ バレエシューズ [/url] consider submitting [url=] トリーバーチ フラットシューズ [/url] for bankruptcy:&bullHave a speak [url=] ミュウミュウ 財布 [/url] with your collectors. Who understands they might be prepared to function out a customized fee plan. &bullYou can also think about getting in touch with a Customer Debt Relief counseling service. The organizations supplying this kind of solutions mediate between you and your creditors to build up consumer debt repayment plans. &bullConsidering a 2nd home loan or home equity line of credit can also be a good concept. With these Loans you can consolidate your consumer financial debt, but it may require your home as collateral. Legal guidelines to believe about: Federal Law, Chapter 13: This chapter [url=] トリーバーチ 靴 [/url] on the Bankruptcy Code states how debtors can repay customer debt in accordance to a strategy accepted by the debtor, the creditors and the court. If you have a steady earnings, this Chapter offers the phrases to repay your consumer debts in a 3-to-five-yr period, instead of conceding any home. Federal Legislation, Chapter thirteen & Chapter seven: Both these chapters provide phrases to distinct of your unsecured debts and stop foreclosures, repossessions and consumer financial debt collection actions. These two chapters also give you exemptions exactly where you are permitted to keep certain property. But, you must know that exemption amounts do differ from condition to [url=] ミュウミュウ 直営店 [/url] state. Also, you must know that if you do not have a satisfactory sketch to catch up on your customer debt under Chapter thirteen, bankruptcy usually does not permit you to maintain home if your creditor has an unpaid home loan or safety lien on it.If in situation, you discover none of the over options feasible, bankruptcy may be the most likely option.

  31. ipad repair san ramon       Reply

    Just to let you know your website looks a little bit unusual on Safari on my notebook with Linux .

  32. email advertising       Reply

    After examine a number of of the weblog posts on your web site now, and I really like your manner of blogging. I bookmarked it to my bookmark web site listing and might be checking back soon. Pls check out my web site as nicely and let me know what you think.

  33. トリーバーチ iphoneケース       Reply

    Some individuals in lifestyle like to get their fingers soiled, and others just like to invest money. If you determine to alter oil yourself in your car or truck, just know you will get grease below your fingernails and oil all more than your hands. You will get your equipment dirty and will sweat in a hot garage for about half an hour. Other people, however, favor to spend the price to change oil and be carried out with it. It’s clean, [url=] フェラガモ 靴 メンズ [/url] it’s quick and for the [url=] トリーバーチ ラバーシューズ [/url] most component, it’s professionally handled. The average cost to change oil is about $30, though if you employ an unsavory mechanic the cost might go up. An additional thought is whether [url=] tory burch [/url] the mechanic is a expert and will do a great task. Sometimes if you spend a mechanic to alter oil he will do the job for a honest cost-but then later on you [url=] miu miu 店舗 [/url] find out there is an oil leak. Oil leak if you are fortunate! Hire a bad mechanic and you could even have severe engine trouble. When employing a [url=] miu miu 店舗 [/url] mechanic, make sure great conversation is set up, a established cost including labor, components and any extra services, and that the mechanic is reliable and respected in the neighborhood. Does he have his own shop and does he do plenty of business with happy customers?Along with the be concerned of employing a good mechanic, the $thirty cost is simply as well a lot for some motorists and they determine to change oil in their car for free-with just a small bit of effort and 1 invested afternoon. They save roughly a $one hundred a yr and have the satisfaction of understanding the job was done right.There are other issues to think about when you determine [url=] モンクレールtシャツ [/url] to change oil in your car your self. Do you have quality equipment? Do you really know what you’re doing? While [url=] モンクレール ダウン [/url] you can discover how to change oil more than the Internet, to do it correctly takes study and practice. Do not skimp on $thirty if it indicates sending somebody unqualified to do a professional’s task. Your car could suffer simply because of it and wind up costing you hundreds of bucks to repair.Another element to think about is oil disposal. The most secure way to dispose of your oil is to keep it correctly contained and find a nearby store to consider it off your hands. Don’t just dig a hole in the ground, toss it in the trash or [url=] moncler 2012 [/url] flush it down the bathroom. The EPA can give out big fines for improper oil disposal. Would you like to know how to change oil your self? Inquire a mechanic you know to teach you. Whilst simple instructions can be found on-line, it’s a procedure you [url=] マークジェイコブス 財布 [/url] really have to understand and carry out correctly if you want your car to perform correctly.

  34. Web Site       Reply

    Fantastic goods from you, man. I’ve understand your stuff previous to and you are just too magnificent. I actually like what you have acquired here, really like what you are stating and the way in which you say it. You make it entertaining and you still care for to keep it wise. I cant wait to read far more from you. This is actually a wonderful site.

  35. Edris Rowsell       Reply

    Just a smiling visitor here to share the love (:, btw great design. “Individuals may form communities, but it is institutions alone that can create a nation.” by Benjamin Disraeli.

  36. ミュウミュウ 直営店       Reply

    Increase Your Salary Tip one: Make sure you should have a salary raise. And discover how to show it. Write down your skills and your accomplishments. [url=] marc by marc jacobs [/url] Is there something really unique about you or the service you offer to your employer? Write it down. Make certain you know every thing about your contributions to the company.Raise Your Wage Tip 2: Do you [url=] miumiu bag [/url] know what is the regular salary raise for somebody like you? Seek that information. Discover every thing about the salary variety in your area of experience. Inquire co-employees or other individuals who do the exact same job. What is their wage?Raise Your Wage Tip 3: Timing issues particularly when you [url=] モンクレール アウトレット [/url] are about to ask for a raise. The [url=] マークバイマークジェイコブス Classic Q 財布 [/url] concept is to select the correct time and the right place to give it a go. Does your supervisor looks happy today? Is he/she in a bad mood? Is he/she ready to listen to you? Is he/she ready to pay attention to what you have to say?. Your manager is just another human being and you do not want to inquire for a increase when he/she is in a bad disposition.Raise Your Salary Tip four: You know there are days when you really feel you really labored difficult. This always [url=] ミュウミュウ キーケース [/url] reflects to everyone in your operating environment. There are days when you achieve [url=] トリーバーチバッグ [/url] a difficult job or you finish a project you where getting ready for months. Don’t you think that working day would be the best to ask for a raise? Raise Your Wage Suggestion five: Your boss will most likely start a discount with you. He/She wants to invest as small [url=] moncler 通販 [/url] as feasible and make a deal for less. It would be a good concept to inquire for an amount of cash that is a little bit greater than what you anticipate or deserve. If you feel deserving a ten% salary raise, ask for 15%. Increase Your Salary Tip six: Do not [url=] マークバイマークジェイコブス 財布 [/url] just think about yourself or what you have to offer. Be realistic. Is your business heading via some hard times recently? Put together yourself for a salary raise that is reduce than you expected. Or wait some time until the company is wealthier.Raise Your Wage Suggestion seven: Use your negotiating skills. Your supervisor might offer you a more flexible schedule, or a vacation time or some time off, instead of raising your salary. Be ready for every possible choice. Maybe a more flexible schedule is what you needed following all.Raise Your Salary Suggestion 8: Don’t be shellfish. Your boss may flip you down for any cause. Do you have a plan B? If not, then produce 1. Regroup and get ready for action. Do not shed your temper or you will lose it all. Most importantly, don’t lose your sense of humor!Increase Your Wage Suggestion nine: Don’t stop. If you got turned down don’t be dissatisfied. You need to insist. You need to try once more and once more. Meanwhile, keep improving your technique. Try a better or various method subsequent time. If you want a wage raise you can get it easier if you [url=] miu miu 店舗 [/url] maintain believing.

  37. best pharma SFA       Reply

    I pay a visit each day some blogs and sites to read content, but this website gives feature based articles.

  38. Jermaine Heerdt       Reply

    100% all natural solution to thyrois issues & having a baby issues. If you are worried about the unborn new born’s well being this is actually the remedy for you

  39. take surveys       Reply

    This is a topic that’s near to my heart… Cheers! Exactly where are your contact details though?

  40. quality benefits of garlic       Reply

    Cool post ! Thank you for, posting on this blog dude! I will email you some time! I did not know that.

  41. crystal table lamp information       Reply

    I really like it when people get together and share ideas. Great blog, stick with it!

  42. how to grow hair faster       Reply

    6 Points To Grow Curly Hair Faster

  43. mecze na zywo barcelona real       Reply

    Great article. I am going through some of these issues as well..

  44. Austin Wellness Center       Reply

    Heya i am for the first time here. I came across this board and I find It really useful & it helped me out a lot. I hope to give something back and aid others like you helped me.

  45. portable dishwasher for sale       Reply

    This article regarding Web optimization is genuinely pleasant one, and the back links are really very useful to promote your web site, its also known as Search engine optimisation.

  46. view site       Reply

    Wanted to drop a comment and let you know your Rss feed isnt functioning today. I tried including it to my Google reader account and got nothing.

  47. Continue Reading       Reply

    Healthy Hair Growth- Simple Ideas To Grow Long Hair By Natural Means

  48. click for chair mat       Reply

    A insightful post there mate . Thank you for it !

  49. organizacja koncertów       Reply

    I would suggest using a program like TurboTax. It asks you all the important questions and then will tell you what is allowed. It really helps prevent you from making mistakes.

Pin It on Pinterest