How Facebook Video Chat Can Help Your Business

Facebook Video ChatFacebook just keeps getting better and bigger, especially for businesses. A little over a week ago, the world’s leading social network organized a media event to unveil ‘something awesome’.  It unveiled the group chat feature and announced that it now has more than 750 million users. However, the ‘awesome’ announcement was the partnership with Skype – thereby allowing users to conduct video calls from within Facebook.

I reckon Facebook’s video chat feature will prove to be a game changer for businesses. As a business, you can now reach your customers via Skype sessions and video chat with them. If you haven’t already tried it, you can download the latest version from here.

In this post, I explain how Facebook video chat can help your business.

Demos and Announcements

It’s often said that ‘seeing is believing’. Till now, businesses were restricted to textual communication via Facebook. Of course, it was still possible to upload videos but it lacks the real time aspect. Businesses can use the video chat feature to conduct demos for their products and services. This allows customers to get a first hand experience before buying a product.

Further, Facebook video chat provides a great way to announce a new product or service offering.

Customer Service

A large number of businesses use Facebook as a customer service tool. And now it’s going to better as businesses can see and talk to their customers and vice-versa. Personal touch is a crucial aspect of good customer service and Facebook video chat helps businesses build a personal rapport with customers.

In my opinion, business owners can leverage this technology to reach their followers and expand sales and marketing strategies virally.

Save Time and Money

It’s a saving of time and money for businesses as well as customers. They need not make phone calls or visit a local business for issues that can just as well be addressed by a Facebook video chat session. It’s a major convenience for customers as they can interact face to face with a business from any part of the world, thereby eliminating all geographical barriers.

The best part about using Facebook video chat – it’s free!


Facebook video chat has some limitations though. It does not allow group video chat. In contrast, Google+ Hangouts allow group video as well as simultaneous watching of YouTube videos. However, despite the explosive growth of Google+, it is no match for Facebook’s 750 million strong user base.

What do you think of Facebook’s video chat feature? Do you think it will help businesses leverage Facebook better? Please share your opinion by leaving a comment.

Douglas Idugboe

Douglas Idugboe, Digital and New Media Marketing Strategist. Founder and Chief Editor of Smedio! A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who help businesses grow their revenue.
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