Facebook vs. LinkedIn: The Better Hiring Tool for Businesses

Facebook and LinkedIn have completely transformed in the last year or so. Though the former is the undisputed king of all social networks, it has launched several features worthy of a high end professional network. Similarly, though the latter operated as a pure professional network earlier, it has been ringing in the changes to improve its social quotient. It’s an interesting battle and it’s hard to pick a winner.

While LinkedIn was the de-facto choice for online hiring till last year, an increasing number of IT-enabled businesses are flocking to Facebook for background checks and prospect verification. One thing is for sure – paper resumes will eventually be replaced by profiles on Facebook, LinkedIn and other social networks.

OfficeTeam Survey Findings

OfficeTeam recently conducted an interesting survey amongst HR managers to evaluate the future of the resume. Telephone interviews were conducted with more than 500 HR managers at companies with 20 or more employees and they were asked if profiles on networking sites, such as LinkedIn and Facebook, will replace traditional resumes in the future. Nearly 30 percent of the survey respondents believe that online profiles will inevitably replace conventional resumes. Though the other 70 percent rule out Facebook and LinkedIn profiles replacing resumes in the near future, they agree that social media is gaining acceptance in the hiring sector.

The survey also highlights a strong need for people to be careful on what they post on their Facebook profiles. Of course, it remains to be seen how social media profiles can be customized as people prepare to take on specific job responsibilities.

LinkedIn is booming

Facebook is the glamboy of social media and its growth has been well publicized in all quarters. Though LinkedIn has grown at a stupendous rate as well, it has done so rather quietly. Social platform Gigya reports a dramatic increase (20 percent) in the use of LinkedIn accounts to sign in to B2B sites between July 2010 and January 2011. In the past, LinkedIn accounted for a small percentage of all B2B logins, while Facebook ruled the roost. Things started to change when LinkedIn added several features such as Groups, Likes, and Comments on Updates etc.

Why LinkedIn?

Despite the growing use of Facebook for background checks, LinkedIn remains the most popular professional network. It is still the most trusted source for information on companies as well as candidates. With new innovative features such as Skill Search, LinkedIn has come a long way since it was conceived as a pure professional networking tool for individuals.

Why Facebook?

With a community of more than 600 million users, it’s becoming increasingly hard to ignore Facebook in the hiring circles. It provides a sneak peek into a person’s background and can often prove to be a source of vital information for businesses.

So, who will emerge as the winner in this high stakes battle for online resumes? In my opinion, it would neither be LinkedIn, nor Facebook – the eventual winner has to be social media. Facebook and LinkedIn are not substitutes for each other. In fact, they compliment each other very well and should be used in conjunction with each other.

Do you use LinkedIn for your business hiring needs? Have you explored using Facebook as a hiring tool? If so, do you think that Facebook is a better hiring tool than LinkedIn or vice-versa? Please share your opinion by leaving a comment below this post.

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  1. LinkedIn is not for idle chit chat so I don’t post anything that’s not related to my job search or profession there. Facebook is definitely more social but I think that if “political” leanings are important to an HR person, I think one’s Facebook posts can tell a lot about you, i.e. if you conservative or liberal, pro-labor or pro-life. It would be a shame to have to worry about what you post on Facebook or whether or not it will affect your job or getting a job.

  2. […] With a community of more than 600 million users, it’s becoming increasingly hard to ignore Facebook in the hiring circles. […]
    oh dear lord! i even didn’t know that there are so many people in there!!! indeed, knowing this it is just impossible ignore this machine of communications and people who are in it..

  3. I hired 6 folks last year that I found on Linkedin and a big “0” from Facebook. LI rules in the business/recruiting sense!

  4. We just did a demo at Intuit on a product called find.ly – it was interesting because it uses LI and FB information to create a resume – it didn’t store the resume but it had a way to link back to the resume so the info was always up to date…kind of cool. It makes you think that maybe these social sites have an opportunity to replace resume databases but some key questions need to still be answered.

  5. Facebook may have more people, but quantity doesn’t necessarily mean QUALITY…

    Plus…600 million users on Facebook? I highly doubt that. That number is NOT number of “unique” users…it’s number of accounts…and, we all know teens (and others) that have multiple accounts (one for the parents to “monitor”, and another to do what with they want)….how many INDIVIDUALS are are Facebook? far fewer than 600….

    Facebook is “home” for those out there online…but, LinkedIn is the “office”. I have never had a hiring manager come knock on my front door at my home…and, I don’t think anyone else has either. To meet and talk to a hiring manager, you go to “the office”.

  6. I definitely feel that LinkedIn is the better tool for searching and subsequently hiring new talent. Sure Facebook may be the 800LB gorilla in the Social Media room but it has been optimized to a different purpose where as LinkedIn is definitely more professional and polished. On top of that there is just too much distracting crap on Facebook. Honestly there is nothing efficient about the site when it pertains to employee search.

    Yes you do get a glimpse into the private life of prospective candidates, but as a prospect do you really want your future employer digging into your personal life? Facebook just can not be take seriously.

  7. Love and use both networks, but I definitely go to LinkedIn when I have the “professional hat” on. No longer can you count on job postings and resume boards like Monster/Dice/CareerBuilder. Now you have to be proactive to find good resources via LinkedIn. I definitely encourage my network of friends to build out their LinkedIn profile because that will probably be where there next job finds them.

  8. As a Gen Y job seeker, I often check out my friends’ Facebook page to find
    out their whereabouts after our college graduation.  I didn’t really know
    where to start looking when I was fresh out of college. A friend of mine has
    been very kind and helpful. He referred me to many of his friends who were
    looking to fill entry level positions. It was how I found most of the opening
    positions in the first place, through internal referrals.

    To read more about Gen Y job seekers go to: http://employers.identified.com/blog/bid/69143/Facebook-The-Future-of-Recruiting-Younger-Generations

     

    Talking about Facebook and Linked In, I am surprised to find out the result
    of the study shows people have more connections on LinkedIn than Facebook. I personally
    have over 300 friends on Facebook but I only have 17 on LinkedIn. I do not
    update my LinkedIn profile as frequently as my Facebook’s. Most of my friends
    who are in college or fresh out of college do not have LinkedIn profiles. As a
    matter of fact, I created my LinkedIn profile 3 months ago after my former
    supervisor asked me to connect to me on LinkedIn. I seldom make updates to it.
    This is my personal experience as a Gen Y job seeker.

    To learn more about the differences between Facebook and LinkedIn register
    for the upcoming webinar by identified.com @
    http://employers.identified.com/event-registration/facebook-linkedin-social-recruitment?hsCtaTracking=ba55e47c-c018-400c-a2a9-8e4b97bfcc19%7C5a7eb719-d36a-43c7-9163-de489346b92d

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