Facebook vs. LinkedIn: The Better Hiring Tool for Businesses

Facebook and LinkedIn have completely transformed in the last year or so. Though the former is the undisputed king of all social networks, it has launched several features worthy of a high end professional network. Similarly, though the latter operated as a pure professional network earlier, it has been ringing in the changes to improve its social quotient. It’s an interesting battle and it’s hard to pick a winner.

While LinkedIn was the de-facto choice for online hiring till last year, an increasing number of IT-enabled businesses are flocking to Facebook for background checks and prospect verification. One thing is for sure – paper resumes will eventually be replaced by profiles on Facebook, LinkedIn and other social networks.

OfficeTeam Survey Findings

OfficeTeam recently conducted an interesting survey amongst HR managers to evaluate the future of the resume. Telephone interviews were conducted with more than 500 HR managers at companies with 20 or more employees and they were asked if profiles on networking sites, such as LinkedIn and Facebook, will replace traditional resumes in the future. Nearly 30 percent of the survey respondents believe that online profiles will inevitably replace conventional resumes. Though the other 70 percent rule out Facebook and LinkedIn profiles replacing resumes in the near future, they agree that social media is gaining acceptance in the hiring sector.

The survey also highlights a strong need for people to be careful on what they post on their Facebook profiles. Of course, it remains to be seen how social media profiles can be customized as people prepare to take on specific job responsibilities.

LinkedIn is booming

Facebook is the glamboy of social media and its growth has been well publicized in all quarters. Though LinkedIn has grown at a stupendous rate as well, it has done so rather quietly. Social platform Gigya reports a dramatic increase (20 percent) in the use of LinkedIn accounts to sign in to B2B sites between July 2010 and January 2011. In the past, LinkedIn accounted for a small percentage of all B2B logins, while Facebook ruled the roost. Things started to change when LinkedIn added several features such as Groups, Likes, and Comments on Updates etc.

Why LinkedIn?

Despite the growing use of Facebook for background checks, LinkedIn remains the most popular professional network. It is still the most trusted source for information on companies as well as candidates. With new innovative features such as Skill Search, LinkedIn has come a long way since it was conceived as a pure professional networking tool for individuals.

Why Facebook?

With a community of more than 600 million users, it’s becoming increasingly hard to ignore Facebook in the hiring circles. It provides a sneak peek into a person’s background and can often prove to be a source of vital information for businesses.

So, who will emerge as the winner in this high stakes battle for online resumes? In my opinion, it would neither be LinkedIn, nor Facebook – the eventual winner has to be social media. Facebook and LinkedIn are not substitutes for each other. In fact, they compliment each other very well and should be used in conjunction with each other.

Do you use LinkedIn for your business hiring needs? Have you explored using Facebook as a hiring tool? If so, do you think that Facebook is a better hiring tool than LinkedIn or vice-versa? Please share your opinion by leaving a comment below this post.

Join the Conversation


  1. dcecatiello5       Reply

    LinkedIn is not for idle chit chat so I don’t post anything that’s not related to my job search or profession there. Facebook is definitely more social but I think that if “political” leanings are important to an HR person, I think one’s Facebook posts can tell a lot about you, i.e. if you conservative or liberal, pro-labor or pro-life. It would be a shame to have to worry about what you post on Facebook or whether or not it will affect your job or getting a job.

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    […] With a community of more than 600 million users, it’s becoming increasingly hard to ignore Facebook in the hiring circles. […]
    oh dear lord! i even didn’t know that there are so many people in there!!! indeed, knowing this it is just impossible ignore this machine of communications and people who are in it..

  3. Ronnietrainer       Reply

    I hired 6 folks last year that I found on Linkedin and a big “0” from Facebook. LI rules in the business/recruiting sense!

  4. Is Your Facebook Private and LinkedIn Public? “Likely to change in 2011″ Says One Expert | Online Social Savvy       Reply

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  5. @ghouston       Reply

    We just did a demo at Intuit on a product called find.ly – it was interesting because it uses LI and FB information to create a resume – it didn’t store the resume but it had a way to link back to the resume so the info was always up to date…kind of cool. It makes you think that maybe these social sites have an opportunity to replace resume databases but some key questions need to still be answered.

  6. Ronald       Reply

    Facebook may have more people, but quantity doesn’t necessarily mean QUALITY…

    Plus…600 million users on Facebook? I highly doubt that. That number is NOT number of “unique” users…it’s number of accounts…and, we all know teens (and others) that have multiple accounts (one for the parents to “monitor”, and another to do what with they want)….how many INDIVIDUALS are are Facebook? far fewer than 600….

    Facebook is “home” for those out there online…but, LinkedIn is the “office”. I have never had a hiring manager come knock on my front door at my home…and, I don’t think anyone else has either. To meet and talk to a hiring manager, you go to “the office”.

  7. Mikel King       Reply

    I definitely feel that LinkedIn is the better tool for searching and subsequently hiring new talent. Sure Facebook may be the 800LB gorilla in the Social Media room but it has been optimized to a different purpose where as LinkedIn is definitely more professional and polished. On top of that there is just too much distracting crap on Facebook. Honestly there is nothing efficient about the site when it pertains to employee search.

    Yes you do get a glimpse into the private life of prospective candidates, but as a prospect do you really want your future employer digging into your personal life? Facebook just can not be take seriously.

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  9. Brian Vickery       Reply

    Love and use both networks, but I definitely go to LinkedIn when I have the “professional hat” on. No longer can you count on job postings and resume boards like Monster/Dice/CareerBuilder. Now you have to be proactive to find good resources via LinkedIn. I definitely encourage my network of friends to build out their LinkedIn profile because that will probably be where there next job finds them.

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    As a Gen Y job seeker, I often check out my friends’ Facebook page to find
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    Talking about Facebook and Linked In, I am surprised to find out the result
    of the study shows people have more connections on LinkedIn than Facebook. I personally
    have over 300 friends on Facebook but I only have 17 on LinkedIn. I do not
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    matter of fact, I created my LinkedIn profile 3 months ago after my former
    supervisor asked me to connect to me on LinkedIn. I seldom make updates to it.
    This is my personal experience as a Gen Y job seeker.

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They must go discover a business to run, or a inventory to commit in, or come up with a excellent creation, or be the next [url=http://www.discountmbtsjp.com/] MBT 靴 [/url] rock star, or follow a family friends suggestion”, and go do Cattle Futures from August to September (just an instance, folksI dont know something about cattle). In any event, most people would be worried that our renter is subsequent the proverbial pipe aspiration” towards prosperity.But allows say we have a house owner who wants to build wealth. Great! What do they need to do? Easy.NothingPay the mortgageLive in the houseGo work your task. Thats it. Real Estate appreciates in value, on typical, over the long haul, like no other monetary vehicle. It is a digital certainty, and it is automated. The house owner controls the total worth of the house. Thats the magic of leverage. Let me generate the point home: Somebody may buy a home at $one hundred fifty,000, lets say, and over the course of 7 to 10 years, it is entirely affordable to recommend that this very same house could be worth about $600,000. Renters do not have a constructed in advantage for developing prosperity, whereas Real Estate appreciates in worth as a virtual certainty. They dont call home-possession the American Dream” for nothing!SUMMARY:The topic of deciding on whether or not to Buy or Rent, is not easy. In the finish, it boils down to a question of complexity. Being a Renter is simple. Being a Homeowner is more complicated, and however, that does not mean that it is not within your grasp. It IS!!! There are so many people that are just waiting in the wings, craving to assist you get there. Real Estate Agents, Home loan Brokers, Buddies, Loved ones, and so on. With all of these resources about you, just about anybody can own a home, and in this excellent country, the American Dream of Home Ownership is entirely inside all of our grasps! But do me a favor. Give yourself the time to look at these essential questions initial. Look within. As we all get older in life, we yearn for much more. Buying versus Renting is a common theme in this journey. As we wave goodbye to the younger many years, we say so long to the simpleness of lifestyle, and we say hello to the promise of prosperity, wealth, and a much better tomorrow. We also say hello to greater, much more complicated things. Frequently occasions, its simply the willingness to accept complexity that will get you to the understanding you require. Very best of luck on your journey, from Renting to Owning your next Home!Weve loved supplying this info to you, and we wish you the very best of luck in your pursuits. Remember to usually seek out great advice from those you trust, and never turn your back again on your personal common feeling.

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