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Facebook vs. Google+, Openness vs. Privacy

byDouglas Ian
July 29, 2011
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Google+ vs. FacebookGoogle launched Google+ to cash in on Facebook’s privacy blues. And till date, things have gone as per plan. Most Google+ users have liked the concept of direct and extended circles. In fact, several technology experts believe that privacy holds the key to the high-stakes Facebook – Google+ battle.

To be honest, I believe that Google+ holds a definite late mover advantage. Google knows the mistakes that Facebook made and there are plenty of lessons to be learnt by its own social media debacles – read Google Wave and OpenSocial.

There’s no denial that privacy is a crucial aspect of any social network. Many people view the Facebook vs. Google+ debate as openness vs. privacy. In my opinion, it’s more about ‘privacy done wrong’ vs. ‘privacy done right’.

Privacy Policies

Facebook has more than 750 million users. But how many of them have ever read the Facebook privacy policy? I would be surprised if the number even reaches one million. And there’s good reason why most people don’t care about it – its way too long at nearly 6,000 words.

In contrast, Google+ privacy policy is as simple as it gets slightly more than 1,000 words with a no non-sense approach. The ‘Acceptable Behavior’ section is equally crisp and well defined. However, if you read the fine print, the policy mentions that Google will record…

“record information about your activity — such as posts you comment on and the other users with whom you interact — in order to provide you and other users with a better experience on Google services” 

In my opinion, that’s pretty open ended and considering Google’s past legal tussles over privacy, the search giant would be well advised to clear the air sooner than later.

Circles

As a marketing veteran, I have to admit that Google+ has managed to hit Facebook where it’s hurts the most – closed user groups. Several social media experts warned that Facebook will sooner or later need to introduce the concept of closed user groups. Though Facebook provides fairly elaborate privacy controls, I strongly believe they are still too sophisticated and need to be simplified.

In contrast, the concept of circles is intuitive. You instantaneously know what information is available to whom.

Advertisements

Google says Google+ will be ad-free, at least for now. In contrast, businesses on Facebook thrive because of advertising. From a consumer perspective, there’s no one size fits all rule. Some users see it as a convenience when they see ads related to their preferences. In contrast, others see it as an invasion of privacy.

Open

Google claims Facebook follows a walled garden approach to privacy. In contrast, Google+ is a social media layering on top of Google’s online infrastructure that includes mail, chat, video and several other value additions.

Do you think the simplified privacy controls in Google+ will hurt Facebook? Is it high time for Facebook to launch closed user groups? Please share your opinion by leaving a comment.


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Douglas Ian
Douglas Ian is the Chief Editor of Smedio Magazine, Bestselling Author, Strategist, Speaker, and Trainer, who helps businesses grow their revenue through specialized business optimization strategies.
57 comments

  3. I really don’t think that Facbook’s privacy controls are that difficult to use. People moved from Myspace to Facebook because of it’s user friendly interface. Google+ vs Facebook will be on going battle only time will tell who comes out on top.

    1. if you think that using a “Chosen name” gives you privacy…   then you have a lot to learn.

  7. Quote:  “Some users see it as a convenience when they see ads related to their preferences. In contrast, others see it as an invasion of privacy”
    Others, like myself, see it as a problem where the information (ads, search results, etc)  you see is filtered, so that you don’t see other valuable info.  It risks becoming a closed loop whereas you only see info that doesn’t challenge your views or way of thinking.

  8. Another completely pointless waste of time Google + and Facebook article. Is all this just SEO’s trying to cash in on keywords lol?! Facebook have tried to fix their horrendous privacy. If these millions of Google + users are having a great time, please share how they’re doing it.  None of my friends are on Circles, so it is pointless to me. I don’t see that changing anytime soon.

  9. To manage your privacy at facebook is much simpler. It looks like my personal site whenever i use facebook. What i mean by saying this is that facebook give all the controls in my hand. So in my point of view facebook is best and that is why we should call it as King of social media sites.

  10. Pingback: Why Google+ Wants To Know Your Real Name | Smedio | News and Tips on Using Social Media and Technology for Marketing and Sales
  11. Pingback: Will The 'Anti-Facebook' Unthink Be The Next Big Thing In Social Networks? | | Smedio |

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