Facebook Boom a Blessing for Your Business Online Advertising Needs?

I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There are others who believe social media and online advertising are mutually exclusive and businesses are better off picking one or the either.

Being an early adopter of social media and a veteran online marketer, I can safely say that Facebook, Twitter and other social networks have been a blessing in disguise for the online advertising industry. My thoughts are echoed by the findings of the International Advertising Bureau which indicates Facebook helped online advertising grow 27.5% year on year in the U.K. to reach almost £1bn in a total internet ad market valued at £4bn. Facebook helped increase the internet’s slice of advertising to 25%, with television having a 26% share of the market.

Further, the findings confirm that Facebook and mobile have emerged as the fastest growing advertising channels last year. The mobile internet has come off age, so a large number of businesses are now able to get the best of both worlds – Facebook and smartphone, for their advertising needs.

The Facebook Effect

Interestingly, Facebook UK reported £100m in ad revenue last year, although all the IAB believes “display advertising in a social media environment” grew by 200% last year. There’s no doubt advertisers are hungry to get a slice of the Facebook advertising pie. In fact, the explosive growth of Facebook has meant there’s a reduced spending on paid-for search – effectively money spent on Google – down from 61% to 57%. In my opinion, it’s not surprising that businesses are gradually moving away from the conventional Google advertising model to a more innovative Facebook marketing model.

Why should your business advertise on Facebook?

Just in case you didn’t know, Facebook offers an opportunity to connect with more than 600 million potential customers. You can choose your audience by location, age and interests. The Facebook advertising model is highly flexible – you can use image and/ or text-based ads and use what works best for you.

Further, Facebook offers a highly flexible budgetary mechanism. As a business, you can set a daily budget you are comfortable with. It’s easy to adjust your daily budget at anytime. Further, you have the option to choose to pay only when people click (CPC) or see your ad (CPM).

It’s all about relationships!

I often say that an advertising campaign is as good as its human factor. If it touches the audience hearts and leaves a lasting impact on their minds, it was worth the money and effort spent. Facebook is a great place to build business relationships. To get started, you can build a Facebook page, build a community and engage with your followers.

Do you use Facebook for your online advertising needs? Has it been an effective advertising medium for your business? Please share your opinion by leaving a comment below this post.

Total
0
Shares
26 comments
  1. I actually haven’t read a single positive story about Facebook ads to date. My experiences with it have been significantly worse than with other advertising platforms, and I still don’t think it’s a good way to promote one’s brand.
    Overall, the banner ad model is flawed the more we progress into an age of new devices and mechanisms. Facebook holds incredible value from a marketer’s point of view when it comes down to users interactions through business pages and applications, but the ads part of it, I am still less than impressed.

  2. I just want to mention I’m new to blogging and site-building and absolutely enjoyed you’re page. Probably I’m likely to bookmark your site . You certainly have very good article content. With thanks for sharing with us your blog.

  3. I had been wanting to know if you ever considered switching the page layout of your website? Its well written; I really like what youve got to state. But maybe you could include a a bit more in the way of written content so people might connect with it better. You have got an awful lot of text for only having one or two images. Maybe you could space it out better?

  4. I’m impressed, I must say. Really not often do I encounter a weblog that’s each educative and entertaining, and let me inform you, you’ve gotten hit the nail on the head. Your concept is excellent; the difficulty is something that not sufficient people are talking intelligently about. I’m very completely satisfied that I stumbled throughout this in my search for something regarding this.

  5. I have been browsing on-line greater than 3 hours as of late, yet I by no means found any attention-grabbing article like yours. It’s beautiful value enough for me. Personally, if all site owners and bloggers made good content material as you did, the web will likely be much more helpful than ever before.

  6. A fascinating discussion regarding casino and betting agencies is worth a comment. I do think that you should publish more about this subject, it may not be a taboo subject but typically people do not talk about these issues.Casino online gambling it is the most reliable and risk-free means to place your bets in today’s market. The bonuses and special offers are an attractive solution for online poker. Most people will probably never obtain these kinds of options in any brick and mortar casino.

  7. What I have seen in terms of computer memory is the fact there are specifications such as SDRAM, DDR and so on, that must fit the specific features of the motherboard. If the personal computer’s motherboard is fairly current while there are no operating-system issues, improving the memory space literally normally requires under an hour. It’s one of several easiest computer system upgrade treatments one can think about. Thanks for giving your ideas.

  8. I was wondering if you ever thought of changing the page layout of your web site? It is very well written; I really like what you have got to state. But maybe you could add a little more in the way of written content so people might connect with it better. You have got an awful lot of wording for only having one or two pictures. Maybe you can space it out better?

  9. Have you given any kind of consideration at all with translating your site in to French? I know a small number of translaters right here that will would help you do it for free if you want to contact me.

  10. Magnificent beat ! I wish to apprentice while you amend your website, how could i subscribe for a blog site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear concept

  11. 100% all natural solution to be able to an under active thyroid & being pregnant problems. Should you be concerned about the unborn new born’s wellbeing this can be the option for you

Comments are closed.

Related Posts