The Pitfalls of Ignoring Yelp and Yelpers

In this virtual, crowd sourcing community we all live in now, with “like” buttons and “share” buttons and hundreds of new best friends, news travels fast with Yelp. Bad news travels even faster. A 140-character tweet can destroy a career or decimate a business. And as businesses operating in the 21st century are learning, a…

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How to Use Yelp’s “Check-In Offers” to Boost Your Business

Geosocial commerce is all the rage these days and an increasing number of businesses are joining the location-based social networking bandwagon. The concept is simple – be aware of a user’s location, provide a medium to propagate this location information to social networks and monetize the process for businesses by offering check-in discounts and special…

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