Why Quora could be the Next Social Media Phenomenon

It’s fair to say that Year 2010 well and truly belonged to Facebook and Twitter and no other network managed to even remotely compete with these two biggies of the social media world. While that trend is likely to continue in the New Year, I’m seeing another game changer social media phenomenon rising through the…

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Why Facebook is worth $50 Billion

The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media brigade.…

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The 5 Biggest Social Media Challenges for Your Business in 2011

Though social media has been around for several years, it’s still considered to be in an “evolving” state. Social media has transformed in the last couple of years and more changes are on the horizon as we enter 2011. From a business perspective, it’s exciting as well as crucial to keep pace with the latest…

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What Your Twitter Strategy Should Be in 2011

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for…

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The Best of Year 2010 – Social Media Highlights of the Year

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as look back at the very best of social media for year 2010. Though social media…

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What is Your Business’ Social Media Resolution for Year 2011?

With the holiday season already here, it’s time to bid adieu to the year 2010 and embrace the New Year with open arms. And the onset of the New Year inevitably marks the time to make resolutions. And it’s not just individuals; businesses too have their fair share of resolutions to make at the beginning…

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The State of Social Media for Businesses in 2010 as We Head into 2011

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations…

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How Social Media is Now a Crucial Part of any Business’ Online Strategy

m4s0n501 I’ve always maintained that Social Media has a bright future in the business world. The recently released findings from Garner second the fact that social media is vital to online business strategies. In fact, it is currently the most preferred medium for businesses to understand customers and their context. Gartner emphasizes that the USP…

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Social Media Gaining Traction Amongst Small Businesses

American Express recently conducted a survey titled “OPEN Small Business Monitor survey” to assess the role of social media amongst the small business fraternity. And being a social media loyalist, I have to say that the results of this survey indicate a bright future for social media adoption amongst the business world. Small Business Monitor…

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Twitter – One Billion Users Is No Longer A Distant Dream

Though Twitter already holds the distinction of being the world’s fastest growing social network, its founders are in no mood to sit back and relax on their current laurels. Instead, they have now set their eyes on making Twitter a one-billion member strong social community. Facebook founder Mark Zuckerberg said earlier this year that Facebook,…

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Social Media for Small Business – A Blessing in Disguise

One of my primary interests in the social media landscape is its application in small businesses. Being a veteran online marketer and a social media loyalist, I know that social media offers a tremendous business opportunity to small businesses and SMEs which often operate on limited budgets. I came across the recently published Small Business…

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Third of Small Businesses use Social Media on a Daily Basis

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social…

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Social Media 2.0 and What It Means for Your Business

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it offers immense value to businesses as well. Be it marketing, advertising, customer service or professional…

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How to Use Social Media for Customer Relations

The growth of a business is as good as its customer relations. A happy and satisfied customer is an ominous sign for any business. Social Media is a fantastic tool to develop healthy customer relations. Many online marketers believe that social media can be beneficial only from an advertising or marketing perspective. However, the truth…

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Why Twitter Launched ‘Places’; Now Offers Integration with Foursquare and Gowalla

Location sensitive apps are the latest buzz amongst social networks. Twitter is the latest social network to join the location-based-apps bandwagon by announcing its “Twitter Places” tool. The new service is aimed at making your tweets location aware. When you tweet with the new ‘Twitter Places’ feature activated, these tweets will show the location from…

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