Scroll-Back-and-Bounce, Apple’s Patent Position No. 381 to Break iPhone Rivals

Apple Inc. is on a concerted mission to protect its patented intellectual property, brand loyalty and smartphone market share at all costs, with its sights set clearly on Google’s Android platform. The Cupertino, California-based computer and consumer electronics giant began…

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Smartphone Purchases Now Outnumber Feature Phones in US

Full-featured smartphones are about to take over the mobile phone market. A new Nielsen survey found that a majority of all mobile phone purchases for the past three-months were smartphones. With more affordable pricing, more choices in carriers, operating systems…

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1 in 3 Are Addicted to Smartphones

We live in a plugged-in frenetic smartphones society. We “Check-in” on Facebook, to announce to the world that we have arrived at our destinations, be it the barbershop or a concert. And while we are there we are never really…

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Why The Facebook Phone Promises To Be The Next Big Thing In Social Media

Social Media and Smartphones are two of the most happening technologies of recent times. Therefore, it’s unsurprising that several technology heavyweights such as Microsoft and Palm have tried to make the best of both worlds by merging social media with…

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The iPhone 4 and the Video Marketing Revolution!

The moment I saw Steve Jobs unveil the new iPhone 4 at WWDC on June 7th, my eyes lit up in anticipation of what to expect from it as an online marketer. Thankfully, I can say that the new iPhone…

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Google vs. Apple – Who will win the smartphone war?

Apple and Google have never been known as the best of friends. However, in the last few months, the two technology heavyweights have faced-off against each other in numerous battles. There’s no doubt that both these companies are engaged in…

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The Business Value of the New iPhone OS 4.0

Apple’s preview of iPhone OS 4.0 was expected to be all about how the future iPhone will allow users to multi-task and do many things at the same time. However, the iPhone OS 4.0 is not just another multi-tasking mobile…

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