Financial Tips for Start-Up Businesses

Financial Tips for Businesses

Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time,…

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How to Become an Instagram Guru for Business [infographic]

Instagram for business

Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently…

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How to Make Your First eCommerce Sale [infographic]

Ecommerce Sales

Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? The way we do business and seek the opportunities to make a sale are more diverse than they have ever been, thanks to the development and growth of ecommerce. Bricks and mortar retailing became clicks and mortar retailing…

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Proven Tips for Successful Holiday Marketing

Holiday Marketing

Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new iPhone 6/plus or…

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3 Content Marketing Tactics to Try Today

Content Marketing Tactics

With content marketing continuing to forge ahead as a concept and a force within the business world, it’s unlikely your company doesn’t have some opinion around it. Maybe you dabble in putting out blog posts when you get around to it, or perhaps it’s your sole marketing strategy. Whether you’re just going through the motions…

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How Your Business Can Make The Most of Social Media this Holiday Season

Holiday Season

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer is – Think and Act Social! Holiday season means time for shopping, outings and family…

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How to Influence Purchasing Decisions [#infographics]

How to Influence Purchase Decisions

How do you influence purchasing decisions in your business? For many businesses, on and offline, getting people to visit their sites is not as challenging. Their major challenge is getting those visitors to buy what they sell, and buying more of it. The reason they struggle with influencing their prospects buying decisions is because they…

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What Comes Before You Dare Sell on Social Media

Sell on Social Media

Do you “dare” to sell on social media? I am sure you would. You are an entrepreneur. You’ve jumped the hoop already. You’ve learnt to face your fears square. On social media, however, it’s not a matter of how intrepid, brash, and reckless you can be. That won’t guarantee “sales”. Once upon a time, social…

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How to Make Print Marketing Work for You in the Digital Age

Print Marketing

Print marketing seems like a dying species to many observers. The explosion of digital marketing in recent years has made print seem obsolete. A dinosaur that once ruled the advertising world, print is no longer cost-effective, useful or deserving of consideration for businesses seeking to attract the attention of potential customers. Or maybe not. In…

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An Entrepreneur’s Guide to Simplified Tech Tools

Tech Tools

Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small…

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5 Reasons Leveraging LinkedIn is a Smarter Business Move

Leveraging LinkedIn

[essb] Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for…

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How iPhone 6 Features Compare in Innovation to other iPhones

iPhone 6 Features

Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list.…

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How to Adapt to the Changing Face of Marketing

Changing Face of Marketing

In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues…

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How to Make Your Company Culture a Social Media Marketing Tool

Social Media Marketing Tool

Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever…

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How To Develop a Startup Mindset for your Business

Startup Mindset

[essb] Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and…

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