5 Reasons Leveraging LinkedIn is a Smarter Business Move

Leveraging LinkedIn

[essb] Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for…

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How iPhone 6 Features Compare in Innovation to other iPhones

iPhone 6 Features

Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list.…

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How to Adapt to the Changing Face of Marketing

Changing Face of Marketing

In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues…

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How to Make Your Company Culture a Social Media Marketing Tool

Social Media Marketing Tool

Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever…

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How To Develop a Startup Mindset for your Business

Startup Mindset

[essb] Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and…

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How to Reach a Buying Target Audience for Your Business in 7 Steps

Target Audience

Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A…

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What Small Businesses Should Know About Content Marketing But Don’t

Content Marketing

Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust…

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7 Roadblocks to a Successful Social Media Campaign

Social Media Roadblocks

Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its ROI quicker than most other marketing campaign methodologies. However, there are several roadblocks for businesses…

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5 Precautions to Keep Your Small Business from Failing

Keep Your Small Business from Failing

Running a small business can be a satisfying but difficult challenge, and there are many mistakes that can end your entrepreneurial effort. Many businesses struggle. The question is, how do you keep your small business from failing in the face of struggle? The U.S. Small Business Administration reports that approximately 70 percent of small businesses…

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Must-have Software for Small Businesses

Software for Small Businesses

[essb] Software for small businesses are becoming one of the essential nutritions for a healthy business. Did you know that you can run your business right from your fingertips? Technology has made it possible for small business owners to take maximum advantage of available software applications and Web services, and ensure a smoothly-functioning and growth-oriented…

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Why Facebook Marketing isn’t Worthwhile Anymore

Facebook Marketing

Facebook started making inroads into the business realm just a few years after it was launched to the public as a platform for people to interact socially and rekindle the old connections. In a short span of time, Facebook marketing became THE buzzword and we, as consumers, found ourselves caught up in the ‘Like’ and…

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How to Make Free Shipping Your Secret Sauce to E-Commerce Success

Free Shipping

[essb] Is free shipping a gimmick? When it first entered the scene, online shopping was heralded as the game-changer that would spell the death knell for traditional retail. E-commerce pioneers like Amazon and eBay were supposed to crush their large unwieldy physical counterparts and have them for breakfast. While, these two and all the others…

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9 Best Practices of Successful Start Ups

Best Practices of Successful Start ups

[essb] You’re ready to start your own business, but there’s more to this than just buying a storefront and hanging a sign out front. You have to make a plan and get money to open those doors. So, before you jump in with both feet, make sure you understand what you’re getting yourself into. Here…

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4 Marketing Tips for Your Real Estate Business

Real Esate Marketing

[essb] While the housing market is slowly on its way up, it could be set for a correction, reports the Financial Post. This could trigger a decline in consumer confidence and limit the number of home buyers. With competition for buyers likely to increase, it’s time to educate yourself about the market and increase your…

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7 Blunders that Strangle Online Startups

Online Startups Blunders

[essb] Each morning we wake up to about a hundred new online startups. Some make headlines (and eventually get bought out for $19 Billion) while others potter about for a while before dying an untimely death. In fact, a study carried out by Shikhar Ghosh, Senior Lecturer at Harvard Business School, found that of the…

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