Browsing Category
Advertising
27 posts
Facebook Offers Free Ads to Small Businesses, Are you in?
There’s no doubt that Facebook is the undisputed leader in social media advertising. No other network – be…
October 3, 2011
Advertisers Are Going Back to Old Media
Advertisers and marketers, jittery since the Great Recession, are now more optimistic than ever before about hiking their…
June 30, 2011
What Is Social Marketing to Advertising Agencies
Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best…
June 17, 2011
Why You Should Promote Your Business With Facebook Ads
A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US.…
May 9, 2011
Facebook Ad Prices Jump 40%, What About Your Revenue?
Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to…
April 14, 2011
6 Key Reasons to Buy Yahoo! Ads Instead
How do you decide where to spend your ad budget? I’d say choose the platform with the highest…
April 12, 2011
Facebook Boom a Blessing for Your Business Online Advertising Needs?
I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve…
March 29, 2011
Super Bowl XLV – A Perfect Social Media Advertising Case Study
[smartads] When it comes to advertising, it doesn’t get any bigger and better than the Super Bowl. The…
February 7, 2011
Washington Post Joins Facebook Advertising
[smartads] Year 2010 was a monumental year for Facebook as it made great inroads into the business user…
January 20, 2011
How to get the best of both worlds for your business
Wilcox Group, one of Vancouver Canada’s “reigning PR stars” has recently announced that it is being forced to…
September 27, 2010
Advertising Agencies and Social Media Culture
Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are…
September 22, 2010
The Future of Advertising in a Web 2.0 World
The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more…
July 26, 2010