One of my favorite things in social media is coming across new faces and new brands. I am intrigued with how they are using Twitter, and, if they get it much faster than I did. I didn’t know how to tweet effectively for my first six months on Twitter back in 2009. Yes, its true. However, I recently sat down with businesswoman Jody Barrett. She joined Twitter last Summer, but didn’t step up efforts to grow her account until December 1st 2013. This woman is funny, direct, and very aware of the power of social media. She gets it, big time, and it didn’t take her six months to understand.
Jody grew her account to an eye-popping 19,000 Twitter followers in two months. Real followers, that is. This helps her greatly when approaching big business about partnerships. She had so many good tips and insights, I decided to list her entire answer to my only question: “What advice would you give to people and brands trying to grow a [intlink id=”3286″ type=”post”]following and engagement on twitter[/intlink] in a sixty day period?” Here is Jody’s response:
As an entrepreneur who will be launching a new e-commerce boutique in March 2014 and someone who is new to social media, I devised a strategy that makes sense of where and how to invest my time, and how to lay a foundation I can build on. Twitter is an ideal launching pad for me to meet and mingle with different types of people since it is fun, engaging and lightening fast. I found my groove on Twitter, and I have been able to make it my own by using quotes and images that resonate with my followers, and, that offer an aesthetic appeal at the same time. Here are four of my tips for building a strong Twitter brand in 60 days:
Make sure to say “thank you”, “hello”, and let people know you exist. I find that New Media is much better when people are social, and genuinely connect.
Share Others’ Content
It is easy to post something on my accounts. But you really jump-start the networking process when you share content from other people’s accounts. Retweeting build connections and is incredibly effective. And isn’t success often built on personal relationships? Yes, so start sharing.
Secure your name across Social Media
Before I jumped into the online world, I secured my name on sites that I felt would help lay the foundation for my products: Twitter, Pinterest, LinkedIn, and more. I built up Twitter first, connecting daily with people around the world, and because I secured my name on other sites, I was then able to strategically promote them on my Twitter account – directing interested parties to join me on those platforms as well.
Develop A Narrative
Yes, storytelling is a must. When people visit your accounts, give them a short narrative about who you are, what you’re dong, and if applicable, where you want to be. As Simon Sinek reminds us in his famous TedTalk: people don’t buy what you do, they buy why you do it.
So give people a compelling reason to support you and your ideas or venture. A great story can build that emotional connection.
To connect with Jody Barrett and get updates on her upcoming launch, follow her on her Twitter account, Show Off By Design.
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