The Social Evolution of New Media

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications…

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Why Microsoft Socl is Too Little, Too Late!

Last November, I wrote a post on Microsoft’s grand plan to launch socl – a social search platform. Back then, it was believed that socl would be a unique social network that would carve out its own space despite the intimidating presence of Facebook and Twitter. Since then, there was no news on when and…

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The Seven Types of Marketing Experts

The types of marketing experts you will discover here may not be familiar but you have a lot to learn from them. The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing.…

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Understanding Facebook Ownership Before and After IPO

p5rn7vb As Facebook goes public, who owned the social networking giant before IPO? To help you understand and dissect Facebook before IPO, here’s an interesting infographic from Kissmetrics to help you gain deeper insight into the transfer of shares and many other figures surrounding their recent performance as the social networking king.

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The 7 Levels of Influence in the Attention Economy

In today’s digital age, the world is fast evolving into a large global attention economy. Whether it’s an individual or a business, the kind of influence you have on others gains paramount importance. So, how do you determine what kind of influence you have on others? While there are services such as Klout which provide…

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Business Lessons From The Yahoo CEO Resume Controversy

Once upon a time, Yahoo was my favorite company – great leadership, oozing investor confidence and innovative products built on cutting-edge technology. However, over the years, Yahoo’s fortunes have dwindled and the company is no longer reminiscent of its golden days. To make matters worse, Yahoo hasn’t been able to find an able leader who…

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How to Use Social Media as a Portfolio Tool

There’s no doubt about it. Today’s generation clamors for interactivity. No longer satisfied with allowing the television set to continue on its own monologue, consumers now appreciate the ability to connect with companies directly and whenever they choose to, through social media. Sites like Twitter and Facebook have contributed to the overall popularity of social…

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Why You Shouldn’t Abandon Email Marketing for Social Media

Social Media or Email

Social Media or Email Marketing – what works better for online marketing? Should they be used together or are they purely mutually exclusive? The question to these answers is not as simple as it may seem. More and more email marketers are joining the social media bandwagon to cope with digital marketing revolution. I believe…

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How to Leverage Google Hangouts On Air For Your Business

Last year, I exhaustively wrote about several aspects of Google+ including how you can leverage Google+ Hangouts for your business as well as make the most of the lethal combo of Google+ and Google Apps. While Google+ Hangouts proved to be effective, there was one major drawback – it wasn’t directly possible to stream hangouts…

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3 Rules of Engagement in the Attention Economy

Attention Economy

In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new digital economy, we now call the Attention Economy, where time is the currency, how do you get your audience, prospects,…

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Twitter Discover Feature Goes Contextual, What You Can Learn

Recently, I’ve come across several people who’ve abandoned Twitter off-late because they feel its losing mass appeal. There are no major changes, no enhancements and Twitter lacks an efficient PR regime unlike Facebook and Google+. However, I don’t think that makes Twitter a 2nd fiddle to any other social network. What do I admit is…

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What Your Business Can Learn About Marketing from Hollywood Studios

Some say marketing is an art. Others claim it’s a well-defined science which follows convention and logic. I believe it’s a combination of both and it all depends on how/ where you apply it. As a veteran marketer, I come across thousands of marketing campaigns every day. While some seem to be run of the…

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How to Increase Customer Loyalty with Brand Affinity

Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the best, in the world – is it great products, brand affinity, a lethal marketing team…

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How to Use Lead Lifecycle Analytics [Infographic]

The Savvy Marketer’s advantage over her competition is not just in the ability to generate leads but the ability to analyze and optimize the leads lifecycle. A marketer’s ability to optimize her leads lifecycle is based on using metrics to understand and make best use of customer engagement from the point of inquiry to the…

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Five Creative Ways to Get Eyeballs to Your Content

Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a challenging task. Hence, you must device creative ways to get eyeballs to your content. I’ve…

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