How To Best Leverage Facebook 900 Million Users [Infographic]

With the recent Facebook IPO, a lot of people have been watching the social networking giant with a keener eye. As a business, brand, or individual, how do you better leverage Facebook and the opportunity that’s now provided by its over 900 million users? To answer that question, let’s take a closer look at some…

Continue Reading →

How to Best Use Social Media for Direct Marketing

Till a couple of years back, traditional direct marketing vehicles, such as direct mail and email marketing were considered a marketer’s best friends. However, the explosive growth of social media has changed the direct marketing landscape for good. When marketers started using Facebook and Twitter as direct marketing tools, critics were quick to ask how…

Continue Reading →

How to Optimize Images for Search Traffic

Optimize Image for Search

[essb] The Internet, and how we use it, has changed a lot in just a few years. One of the changes, probably as a result of the increase in overall bandwidth available to users as well as the emphasis on visual content, is that images are now as important as text content. Unfortunately, a lot…

Continue Reading →

6 Ways to Reinvent Your Social Media Positioning

Why is the internet the ideal social media positioning medium for Marketers? The primary reasons are freedom and accessibility. It’s these same freedom and accessibility that make the internet almost impossible to conquer as well. It’s crowded. Yet, we are all presented with the equal opportunity to make an impact with our brands, products, and personalities.…

Continue Reading →

Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone is faithful to one device. It’s the age of multi-screens, divided attention, and multi-channels. Interactive Advertising Bureau (IAB) conducted a nationwide research to determine how multi-screen (TV, computers, mobile phones, and…

Continue Reading →

Why Content is NOT King

In his March 1996 essay, Bill Gates declared, “Content is king!” As marketers and bloggers, we’ve been fed this golden rule day in and day out. However, the changing dynamics of the web coupled with the evolution of social media makes me believe that content is NO LONGER the king. There’s no denying the importance of…

Continue Reading →

7 Elements to Tweak on Your Blog for Better Results

What makes a blog successful? What mistakes should you avoid on your blog? How do you tweak your blog to ensure better results? These are some of the most commonly asked questions from newbie bloggers. Till now, I’ve emphasized on the DON’Ts involved in creating a successful blog. Today, I’m going to present 7 Dos…

Continue Reading →

7 Things to Never Do on Your Blog

Given the success of smedio, I’m often asked on my take on what makes a blog successful. I’ve always believed that there’s no secret mantra to making a blog successful, you just need to understand the basics and religiously follow them. In my opinion, it’s equally important to understand the DO’s and the DONT’s that…

Continue Reading →

Seven Marketing Techniques for Bloggers

A blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously. Social Media Whether it’s Facebook, Twitter or Pinterest, social…

Continue Reading →

How to Mix Traditional Marketing and Digital Marketing for Best Result

[essb] Digital marketing is here to stay. If 2013 and the first part of 2014 were revolutionary years for the digital marketing industry, I expect the remaining part of this year to be even better. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses…

Continue Reading →

7 Blogging Mistakes Most Bloggers Make that Stall Their Growth

Some say blogging is an art. Others claim it’s a science with a well-defined formula for success. I believe it’s a matter of individual perception. I’ve come across several bloggers who’ve started off on the right note but lost their way due to some colossal mistake or the other. While starting off strong is half…

Continue Reading →

Pinterest: The New Pinnacle of Digital Marketing

There’s no doubt that Pinterest is currently the toast of the town in the world of social media. In the last couple of months, I’ve covered various facets of Pinterest in detail including how to use it for PR, marketing and in general, how it’s a handy tool for any business. Last week, Digital Marketer…

Continue Reading →

Why is The Social Media Revolution Taking So Long?

It’s expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While there’s no doubt that social media is gaining mainstream traction in…

Continue Reading →

The Social Evolution of New Media

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications…

Continue Reading →

Why Microsoft Socl is Too Little, Too Late!

Last November, I wrote a post on Microsoft’s grand plan to launch socl – a social search platform. Back then, it was believed that socl would be a unique social network that would carve out its own space despite the intimidating presence of Facebook and Twitter. Since then, there was no news on when and…

Continue Reading →