How to Optimize Images for Search Traffic

Optimize Image for Search

The Internet, and how we use it, has changed a lot in just a few years. One of the changes, probably as a result of the increase in overall bandwidth available to users as well as the emphasis on visual content, is that images are now as important as text content. Unfortunately, a lot of…

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6 Ways to Reinvent Your Social Media Positioning

Why is the internet the ideal social media positioning medium for Marketers? The primary reasons are freedom and accessibility. It’s these same freedom and accessibility that make the internet almost impossible to conquer as well. It’s crowded. Yet, we are all presented with the equal opportunity to make an impact with our brands, products, and personalities.…

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Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone is faithful to one device. It’s the age of multi-screens, divided attention, and multi-channels. Interactive Advertising Bureau (IAB) conducted a nationwide research to determine how multi-screen (TV, computers, mobile phones, and…

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Why Content is NOT King

In his March 1996 essay, Bill Gates declared, “Content is king!” As marketers and bloggers, we’ve been fed this golden rule day in and day out. However, the changing dynamics of the web coupled with the evolution of social media makes me believe that content is NO LONGER the king. There’s no denying the importance of…

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7 Elements to Tweak on Your Blog for Better Results

What makes a blog successful? What mistakes should you avoid on your blog? How do you tweak your blog to ensure better results? These are some of the most commonly asked questions from newbie bloggers. Till now, I’ve emphasized on the DON’Ts involved in creating a successful blog. Today, I’m going to present 7 Dos…

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7 Things to Never Do on Your Blog

Given the success of smedio, I’m often asked on my take on what makes a blog successful. I’ve always believed that there’s no secret mantra to making a blog successful, you just need to understand the basics and religiously follow them. In my opinion, it’s equally important to understand the DO’s and the DONT’s that…

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Seven Marketing Techniques for Bloggers

A blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously. Social Media Whether it’s Facebook, Twitter or Pinterest, social…

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How to Mix Traditional Marketing and Digital Marketing for Best Result

Digital marketing is here to stay. If 2013 and the first part of 2014 were revolutionary years for the digital marketing industry, I expect the remaining part of this year to be even better. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can…

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7 Blogging Mistakes Most Bloggers Make that Stall Their Growth

Some say blogging is an art. Others claim it’s a science with a well-defined formula for success. I believe it’s a matter of individual perception. I’ve come across several bloggers who’ve started off on the right note but lost their way due to some colossal mistake or the other. While starting off strong is half…

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Pinterest: The New Pinnacle of Digital Marketing

There’s no doubt that Pinterest is currently the toast of the town in the world of social media. In the last couple of months, I’ve covered various facets of Pinterest in detail including how to use it for PR, marketing and in general, how it’s a handy tool for any business. Last week, Digital Marketer…

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Why is The Social Media Revolution Taking So Long?

It’s expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While there’s no doubt that social media is gaining mainstream traction in…

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The Social Evolution of New Media

The media industry has completely transformed in the last decade. While traditional media such as TV and print are regarded as evergreen, they no longer rule the roost in the marketing world. New Media – a term coined to represent a wide array of modern techniques including Web 2.0, Social Media and Rich Internet Applications…

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Why Microsoft Socl is Too Little, Too Late!

Last November, I wrote a post on Microsoft’s grand plan to launch socl – a social search platform. Back then, it was believed that socl would be a unique social network that would carve out its own space despite the intimidating presence of Facebook and Twitter. Since then, there was no news on when and…

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The Seven Types of Marketing Experts

The types of marketing experts you will discover here may not be familiar but you have a lot to learn from them. The paradigm of marketing has completely transformed over the last two decades. While legacy marketing techniques are still applicable, the world has moved over to a hybrid state of digital and conventional marketing.…

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Understanding Facebook Ownership Before and After IPO

As Facebook goes public, who owned the social networking giant before IPO? To help you understand and dissect Facebook before IPO, here’s an interesting infographic from Kissmetrics to help you gain deeper insight into the transfer of shares and many other figures surrounding their recent performance as the social networking king.

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