What You Need to Know About Video Ads and Your Marketing Dollars

The market for online video ads seems to be holding up, despite the rapid growth of inventory. Real-time media buying company TubeMogul has recently done a research that shows CPMs increasing at an average rate of 2.5 percent monthly. However, a lot of media buyers fail to take advantage of the huge gains to be…

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How To Write Blog Posts That Engage Customers

Knowing how to write blogs that engage your customers will win you more business. One of the unanswered questions of small companies who blog, is the issue of who reads their blogs. Is it the competition trying to seek out how they perform their processes so that they can steal their ideas? Or is it clients…

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What You Need to Know About Google Plus and SEO

[essb] It’s been around since the early days of Google Buzz, but Google’s +1 button has always been a mystery to content producers and users in the sense that while its purpose is known – you approving of  content,  making it similar to Facebook’s “Like” button, the benefit is not common knowledge. Unlike Facebook’s Like…

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The History of Sports and Marketing

Sports and Marketing

[essb] Sport has a universal reach. It is a kind of entertainment that can be accessed and understood by everyone. Most importantly, sport connects people emotionally. Marketers have been using this emotional connection to market their brands for over 100 years. Brands are linked with sports to get better attention from the potential customers. Get…

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Moasis Redefines the New Era of Location Targeted Ads

Self funded startup Moasis unveiled this week a potentially groundbreaking approach to location-centric mobile ad campaigns – the one that could bring forth a whole new era of a much simplified platform suitable for both small businesses as well as ad companies. Dubbed Moasis Geo-Grid Display Platform, this new offering from the 2009 founded outfit…

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How To Best Leverage Facebook 900 Million Users [Infographic]

With the recent Facebook IPO, a lot of people have been watching the social networking giant with a keener eye. As a business, brand, or individual, how do you better leverage Facebook and the opportunity that’s now provided by its over 900 million users? To answer that question, let’s take a closer look at some…

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How to Best Use Social Media for Direct Marketing

Till a couple of years back, traditional direct marketing vehicles, such as direct mail and email marketing were considered a marketer’s best friends. However, the explosive growth of social media has changed the direct marketing landscape for good. When marketers started using Facebook and Twitter as direct marketing tools, critics were quick to ask how…

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How to Optimize Images for Search Traffic

Optimize Image for Search

[essb] The Internet, and how we use it, has changed a lot in just a few years. One of the changes, probably as a result of the increase in overall bandwidth available to users as well as the emphasis on visual content, is that images are now as important as text content. Unfortunately, a lot…

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6 Ways to Reinvent Your Social Media Positioning

Why is the internet the ideal social media positioning medium for Marketers? The primary reasons are freedom and accessibility. It’s these same freedom and accessibility that make the internet almost impossible to conquer as well. It’s crowded. Yet, we are all presented with the equal opportunity to make an impact with our brands, products, and personalities.…

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Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone is faithful to one device. It’s the age of multi-screens, divided attention, and multi-channels. Interactive Advertising Bureau (IAB) conducted a nationwide research to determine how multi-screen (TV, computers, mobile phones, and…

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Why Content is NOT King

In his March 1996 essay, Bill Gates declared, “Content is king!” As marketers and bloggers, we’ve been fed this golden rule day in and day out. However, the changing dynamics of the web coupled with the evolution of social media makes me believe that content is NO LONGER the king. There’s no denying the importance of…

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7 Elements to Tweak on Your Blog for Better Results

What makes a blog successful? What mistakes should you avoid on your blog? How do you tweak your blog to ensure better results? These are some of the most commonly asked questions from newbie bloggers. Till now, I’ve emphasized on the DON’Ts involved in creating a successful blog. Today, I’m going to present 7 Dos…

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7 Things to Never Do on Your Blog

Given the success of smedio, I’m often asked on my take on what makes a blog successful. I’ve always believed that there’s no secret mantra to making a blog successful, you just need to understand the basics and religiously follow them. In my opinion, it’s equally important to understand the DO’s and the DONT’s that…

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Seven Marketing Techniques for Bloggers

A blog is only as good as how you market it. Whether it’s old media or social media, it’s crucial to market your blog right to get eyeballs for your content. In this post, I talk about seven marketing techniques that all bloggers should follow religiously. Social Media Whether it’s Facebook, Twitter or Pinterest, social…

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How to Mix Traditional Marketing and Digital Marketing for Best Result

[essb] Digital marketing is here to stay. If 2013 and the first part of 2014 were revolutionary years for the digital marketing industry, I expect the remaining part of this year to be even better. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses…

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