3 Rules of Engagement in the Attention Economy

Attention Economy

In the sea of information, flowing from the ocean of the information age, how do you get your target audience to engage with your content in an economy where attention is scarce? In the new digital economy, we now call…

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Twitter Discover Feature Goes Contextual, What You Can Learn

Recently, I’ve come across several people who’ve abandoned Twitter off-late because they feel its losing mass appeal. There are no major changes, no enhancements and Twitter lacks an efficient PR regime unlike Facebook and Google+. However, I don’t think that…

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What Your Business Can Learn About Marketing from Hollywood Studios

Some say marketing is an art. Others claim it’s a well-defined science which follows convention and logic. I believe it’s a combination of both and it all depends on how/ where you apply it. As a veteran marketer, I come…

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How to Increase Customer Loyalty with Brand Affinity

Apple is a cult brand. It’s the world’s most valuable technology company and has produced some of the bestselling products in the technology industry. Have you ever wondered what makes Apple customers loyalty one of the best, if not the…

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How to Use Lead Lifecycle Analytics [Infographic]

The Savvy Marketer’s advantage over her competition is not just in the ability to generate leads but the ability to analyze and optimize the leads lifecycle. A marketer’s ability to optimize her leads lifecycle is based on using metrics to…

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Five Creative Ways to Get Eyeballs to Your Content

Content is king – while there is no denying that fact, it’s equally important to ensure that quality content gets the attention it deserves. Whether it’s blogs, social media profiles or websites, getting eyeballs to your content could be a…

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Where the Internet is going in the Next 3 Years

There’s little doubt that the Internet is now an integral part of our daily lives. In fact, it’s hard to imagine our fate without Internet. Whether its education, entertainment, business or communication, the Internet has proven to be a blessing…

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How to Engage Your Customers and Make Them Take Action Online

Every online business owner knows what it takes to run a successful business: not only popularity but increased revenue through high-quality traffic and conversions powered by optimum customer service. Optimizing the customer’s experience of your website is critical to the…

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The 7 Rules of Pinteresting for Marketing

Pinterest is currently the toast of the town in the world of social media. Even the world’s most powerful man, Barack Obama couldn’t resist the temptation of pinteresting. However, on the other hand, Pinterest has also been in the news…

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Why Facebook Timeline Will Boost Your Business

Starting last Friday, Facebook started updating all brand pages to use the ‘Timeline’ feature. To put things in perspective, Facebook Timeline has been available as an optional feature for a while now and earlier this month, I wrote about how…

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The Brand and How to Build It Fast with Douglas Idugboe

. The brand and branding remain dear subjects to most businesses and entrepreneurs but they have continuously been misconstrued and implemented. This video helps you understand what a brand is and how to start branding fast. Firstly, What is branding? Branding…

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The Anatomy of Effective Tweets

Now that you’ve decided to jump on the Twitter bandwagon to gain maximum benefits for your business, what do you do next? Getting an impressive Twitter profile and getting a high-quality targeted ‘following’ is only half the battle won. The…

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How Not To Sell with Social Media

What makes social media so compelling and attractive for selling? It is a myth or just media hype? How should you sell on social media? Will aggressive selling work on social networks? These are some of the questions I’m often…

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How to Find Customers with Social Media

Marketing success is measured by how well you locate your target market and how effectively you convert its members into customers. This measurement is just as relevant if you are using social media as a vehicle to let the world…

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How to Overcome Your Blogging Frustrations [Readers' Voice]

What is your biggest blogging frustration? Let your voice be heard and be part of the Smedio Readers’ Voice survey and you could be selected for a complimentary mentorship and coaching sessions with Smedio founder and bestselling author, Douglas Idugboe,…

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