5 Marketing Principles that will Never Change

Marketing Principles

Marketing principles hold constant against the odds of change. Technology is always evolving. For those of us working in the digital realm, this constant evolution has a tendency to make us think that marketing principles always change, too. The truth is, some restricting parameters surrounding marketing principles have never changed. As the platform used for…

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How to Build Credibility with YouTube

YouTube Credibility

Consumer research has shown that customers won’t buy from people they don’t find trustworthy. In other words, trust and credibility influence sales and marketing. Doing business on the web presents unique challenges not faced by brick-and-mortar businesses. Business owners looking to show they know what they’re talking about and that they’re credible may be surprised…

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5 Ways Google Hangouts On-Air Can Help You Grow Your Business

Hangout On Air

One of the biggest “secrets” in marketing right now is that Google+ Hangouts On Air (HOA) are one of the easiest, low-cost ways to host live webinar presentations that can kick-start your business. But before I jump into the details, let me say this. Imagine a free video presentation service that doesn’t require any special…

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How to Use Webinars in Your Business

Webinar in Business

One of the toughest challenges for any business is finding qualified prospects. Webinars are one of the most powerful and inexpensive marketing tools for finding qualified leads and customers. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research Report from the Content Marketing Institute and MarketingProfs, 46% of marketers are using webinars.…

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7 Steps to Selling More with a Business Website

Selling with a Business Website

One of the primary jobs of a business website is to convert visitors into customers. If you want to sell more, then learning the seven steps to selling more with a business website is absolutely critical for your brand. In order to get the most out of a business website, avoid common mistakes many people…

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10 Must-Have Marketing Technologies

Marketing Technologies

Over the years, there have been drastic and rapid changes in marketing technologies. In fact, advances in the technology behind online marketing take place so frequently it’s a challenge to keep up with everything. Marketing professionals also have to carefully examine how any new marketing technologies will work with new and existing marketing initiatives. With…

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7 Offline Activities That Drive Online Success

I’d like to share my thoughts on a topic that’s rarely discussed: offline tactics for driving online business success. Many internet marketers who promote the so-called “internet lifestyle” fail to mention that much of their online success is the result of actions they took offline. In some cases, focusing on the right offline activities can…

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The Future of Social and What Facebook Wants You to Know

Future of Social Media

The future of social media is being spelled by Facebook. Everybody familiar with the industry already knows about Facebook’s much-maligned, mismanaged IPO, and how the resulting debacle resulted in its share price languishing while Wall Street wonders if the social media pioneering giant will eventually recover and make money. This is why nobody is surprised…

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7 Things I Learned about Digital Marketing from Claude Hopkins

Claude Hopkin Scientific Advertising

For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the basic principles that govern our industry are old hat. Enter Claude Hopkins, a man who pioneered the…

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7 Elements of a Successful Marketing Campaign

Marketing campaigns are a great way to drum up business, this we know. But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Nailing down these principles goes a long way toward ensuring the success of your marketing efforts. Let’s have a look at the top seven must-haves…

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How to Leverage Cloud Computing as a Trend in 2013

With the development of cloud computing, IT trends are taking a new form and the new ways businesses have started exploiting such services are also evolving. The upcoming trends expected in 2013 indicate that businesses will be applying powerful cloud computing approaches for attaining their goals. In this article, I will be discussing cloud computing…

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Behind the Scenes of the New Facebook Graph Search

Facebook’s new Graph Search, the most recently introduced feature by Facebook, is the move towards a more graphical user interface. The new Graph Search tool that was incorporated few days ago started a new debate over its importance and drawbacks. Taking into account the surveys, polls and reviews, from various public reviews and discussion forums,…

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Tips for successful holiday marketing

By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new Call of Duty or this years gimme-gimme-gotta-have-it iPad. Maybe consumers simply have every reason to reject the…

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8 Marketing Lessons You Can Learn from Politicians

As an avid student of politics and its processes, it’s almost impossible for me not to be a keen observer of the ongoing US Presidential Campaigns. There are many marketing lessons that can be learned from politicians. In my opinion, a political campaigns is the ultimate marketing campaign. In recent history, one of the best political…

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7 Technologies That Rescue Marketers

Technologies and Marketers

Technology rescue marketers when used effectively. It is needed for automating and organizing the sales and marketing process. There’s only so much you can do manually within the course of a day. To stay relevant in your marketplace, you need to be seen and active in the minds of potential and active customers. Here, I…

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