7 Offline Activities That Drive Online Success

I’d like to share my thoughts on a topic that’s rarely discussed: offline tactics for driving online business success. Many internet marketers who promote the so-called “internet lifestyle” fail to mention that much of their online success is the result of actions they took offline. In some cases, focusing on the right offline activities can…

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The Future of Social and What Facebook Wants You to Know

Future of Social Media

The future of social media is being spelled by Facebook. Everybody familiar with the industry already knows about Facebook’s much-maligned, mismanaged IPO, and how the resulting debacle resulted in its share price languishing while Wall Street wonders if the social media pioneering giant will eventually recover and make money. This is why nobody is surprised…

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7 Things I Learned about Digital Marketing from Claude Hopkins

Claude Hopkin Scientific Advertising

For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the basic principles that govern our industry are old hat. Enter Claude Hopkins, a man who pioneered the…

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7 Elements of a Successful Marketing Campaign

Marketing campaigns are a great way to drum up business, this we know. But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Nailing down these principles goes a long way toward ensuring the success of your marketing efforts. Let’s have a look at the top seven must-haves…

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How to Leverage Cloud Computing as a Trend in 2013

With the development of cloud computing, IT trends are taking a new form and the new ways businesses have started exploiting such services are also evolving. The upcoming trends expected in 2013 indicate that businesses will be applying powerful cloud computing approaches for attaining their goals. In this article, I will be discussing cloud computing…

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Behind the Scenes of the New Facebook Graph Search

Facebook’s new Graph Search, the most recently introduced feature by Facebook, is the move towards a more graphical user interface. The new Graph Search tool that was incorporated few days ago started a new debate over its importance and drawbacks. Taking into account the surveys, polls and reviews, from various public reviews and discussion forums,…

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Tips for successful holiday marketing

By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new Call of Duty or this years gimme-gimme-gotta-have-it iPad. Maybe consumers simply have every reason to reject the…

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8 Marketing Lessons You Can Learn from Politicians

As an avid student of politics and its processes, it’s almost impossible for me not to be a keen observer of the ongoing US Presidential Campaigns. There are many marketing lessons that can be learned from politicians. In my opinion, a political campaigns is the ultimate marketing campaign. In recent history, one of the best political…

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7 Technologies That Rescue Marketers

Technologies and Marketers

Technology rescue marketers when used effectively. It is needed for automating and organizing the sales and marketing process. There’s only so much you can do manually within the course of a day. To stay relevant in your marketplace, you need to be seen and active in the minds of potential and active customers. Here, I…

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How to Design Your Blog to Convert

One of the most important questions, in my opinion, when it comes to designing blogs is the question of, how design affects conversion on a blog. A lot of people get stuck when it comes to the design elements of their blog. It’s not as difficult as you would think. Problems arise because people don’t…

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How Google Panda And Penguin Are Affecting The Web

The Google panda and penguin updates both shook the SEO industry. Intended to identify sites that provide spun articles, Google Panda and Google Penguin scanned the whole web, punished sites it found have copied or irrelevant content by pulling down their search rankings and/or suspending the sites Google AdSense accounts. However, these two Google soldiers…

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Understanding the Crossroad between Technology and Marketing

The use of technology in marketing is common among businesses who want to improve their interactions with the customers. Many marketers have been empowered by technology for communicating economically and more promptly with the target audience. But, technology has also created the chances of damaging the market by broadcasting lots of lame, pap, spam, and…

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What You Need to Know About Video Ads and Your Marketing Dollars

The market for online video ads seems to be holding up, despite the rapid growth of inventory. Real-time media buying company TubeMogul has recently done a research that shows CPMs increasing at an average rate of 2.5 percent monthly. However, a lot of media buyers fail to take advantage of the huge gains to be…

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How To Write Blog Posts That Engage Customers

Knowing how to write blogs that engage your customers will win you more business. One of the unanswered questions of small companies who blog, is the issue of who reads their blogs. Is it the competition trying to seek out how they perform their processes so that they can steal their ideas? Or is it clients…

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What You Need to Know About Google Plus and SEO

It’s been around since the early days of Google Buzz, but Google’s +1 button has always been a mystery to content producers and users in the sense that while its purpose is known – you approving of  content,  making it similar to Facebook’s “Like” button, the benefit is not common knowledge. Unlike Facebook’s Like button,…

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