The Future of Social and What Facebook Wants You to Know

Future of Social Media

The future of social media is being spelled by Facebook. Everybody familiar with the industry already knows about Facebook’s much-maligned, mismanaged IPO, and how the resulting debacle resulted in its share price languishing while Wall Street wonders if the social…

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7 Things I Learned about Digital Marketing from Claude Hopkins

Claude Hopkin Scientific Advertising

For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the basic principles…

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7 Elements of a Successful Marketing Campaign

Marketing campaigns are a great way to drum up business, this we know. But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Nailing down these principles goes a long way toward ensuring…

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How to Leverage Cloud Computing as a Trend in 2013

With the development of cloud computing, IT trends are taking a new form and the new ways businesses have started exploiting such services are also evolving. The upcoming trends expected in 2013 indicate that businesses will be applying powerful cloud…

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Behind the Scenes of the New Facebook Graph Search

Facebook’s new Graph Search, the most recently introduced feature by Facebook, is the move towards a more graphical user interface. The new Graph Search tool that was incorporated few days ago started a new debate over its importance and drawbacks.…

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Tips for successful holiday marketing

By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new Call of…

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8 Marketing Lessons You Can Learn from Politicians

As an avid student of politics and its processes, it’s almost impossible for me not to be a keen observer of the ongoing US Presidential Campaigns. There are many marketing lessons that can be learned from politicians. In my opinion, a…

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7 Technologies That Rescue Marketers

Technologies and Marketers

Technology rescue marketers when used effectively. It is needed for automating and organizing the sales and marketing process. There’s only so much you can do manually within the course of a day. To stay relevant in your marketplace, you need…

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How to Design Your Blog to Convert

One of the most important questions, in my opinion, when it comes to designing blogs is the question of, how design affects conversion on a blog. A lot of people get stuck when it comes to the design elements of…

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How Google Panda And Penguin Are Affecting The Web

The Google panda and penguin updates both shook the SEO industry. Intended to identify sites that provide spun articles, Google Panda and Google Penguin scanned the whole web, punished sites it found have copied or irrelevant content by pulling down…

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Understanding the Crossroad between Technology and Marketing

The use of technology in marketing is common among businesses who want to improve their interactions with the customers. Many marketers have been empowered by technology for communicating economically and more promptly with the target audience. But, technology has also…

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What You Need to Know About Video Ads and Your Marketing Dollars

The market for online video ads seems to be holding up, despite the rapid growth of inventory. Real-time media buying company TubeMogul has recently done a research that shows CPMs increasing at an average rate of 2.5 percent monthly. However,…

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How To Write Blog Posts That Engage Customers

Knowing how to write blogs that engage your customers will win you more business. One of the unanswered questions of small companies who blog, is the issue of who reads their blogs. Is it the competition trying to seek out how…

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What You Need to Know About Google Plus and SEO

It’s been around since the early days of Google Buzz, but Google’s +1 button has always been a mystery to content producers and users in the sense that while its purpose is known – you approving of  content,  making it…

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The History of Sports and Marketing

Sports and Marketing

Sport has a universal reach. It is a kind of entertainment that can be accessed and understood by everyone. Most importantly, sport connects people emotionally. Marketers have been using this emotional connection to market their brands for over 100 years.…

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