How Google Panda And Penguin Are Affecting The Web

The Google panda and penguin updates both shook the SEO industry. Intended to identify sites that provide spun articles, Google Panda and Google Penguin scanned the whole web, punished sites it found have copied or irrelevant content by pulling down…

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Understanding the Crossroad between Technology and Marketing

The use of technology in marketing is common among businesses who want to improve their interactions with the customers. Many marketers have been empowered by technology for communicating economically and more promptly with the target audience. But, technology has also…

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What You Need to Know About Video Ads and Your Marketing Dollars

The market for online video ads seems to be holding up, despite the rapid growth of inventory. Real-time media buying company TubeMogul has recently done a research that shows CPMs increasing at an average rate of 2.5 percent monthly. However,…

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How To Write Blog Posts That Engage Customers

Knowing how to write blogs that engage your customers will win you more business. One of the unanswered questions of small companies who blog, is the issue of who reads their blogs. Is it the competition trying to seek out how…

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What You Need to Know About Google Plus and SEO

It’s been around since the early days of Google Buzz, but Google’s +1 button has always been a mystery to content producers and users in the sense that while its purpose is known – you approving of  content,  making it…

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The History of Sports and Marketing

Sports and Marketing

Sport has a universal reach. It is a kind of entertainment that can be accessed and understood by everyone. Most importantly, sport connects people emotionally. Marketers have been using this emotional connection to market their brands for over 100 years.…

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Moasis Redefines the New Era of Location Targeted Ads

Self funded startup Moasis unveiled this week a potentially groundbreaking approach to location-centric mobile ad campaigns – the one that could bring forth a whole new era of a much simplified platform suitable for both small businesses as well as…

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How To Best Leverage Facebook 900 Million Users [Infographic]

With the recent Facebook IPO, a lot of people have been watching the social networking giant with a keener eye. As a business, brand, or individual, how do you better leverage Facebook and the opportunity that’s now provided by its…

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How to Best Use Social Media for Direct Marketing

Till a couple of years back, traditional direct marketing vehicles, such as direct mail and email marketing were considered a marketer’s best friends. However, the explosive growth of social media has changed the direct marketing landscape for good. When marketers…

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How to Optimize Images for Search Traffic

Optimize Image for Search

The Internet, and how we use it, has changed a lot in just a few years. One of the changes, probably as a result of the increase in overall bandwidth available to users as well as the emphasis on visual…

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6 Ways to Reinvent Your Social Media Positioning

Why is the internet the ideal social media positioning medium for Marketers? The primary reasons are freedom and accessibility. It’s these same freedom and accessibility that make the internet almost impossible to conquer as well. It’s crowded. Yet, we are all…

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Multi-Screen and Consumer Behavior: What You Need to Know

Multi-screen viewers are here. It’s not about market segmentation, niche marketing, or mass advertising anymore. More people are multi-tasking across different devices. Hardly anyone is faithful to one device. It’s the age of multi-screens, divided attention, and multi-channels. Interactive Advertising…

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Why Content is NOT King

In his March 1996 essay, Bill Gates declared, “Content is king!” As marketers and bloggers, we’ve been fed this golden rule day in and day out. However, the changing dynamics of the web coupled with the evolution of social media makes…

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7 Elements to Tweak on Your Blog for Better Results

What makes a blog successful? What mistakes should you avoid on your blog? How do you tweak your blog to ensure better results? These are some of the most commonly asked questions from newbie bloggers. Till now, I’ve emphasized on…

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7 Things to Never Do on Your Blog

Given the success of smedio, I’m often asked on my take on what makes a blog successful. I’ve always believed that there’s no secret mantra to making a blog successful, you just need to understand the basics and religiously follow…

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