How Technology is Shaping the Future of Marketing (Infographic)

Future of Marketing

While core marketing principles are yet to change, technology however is changing how we market in today’s business environment. According to this infographic by New Jersey Institute of Technology, savvy marketers of the future would be able to ascertain consumers’ desires before they even know it. As you can see, mobile and social media have…

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Digital Marketing Success in 7 Steps (Infographic)

Digital Marketing Success

[essb] Digital marketing success is a straight forward path if you’re willing to put in the work and follow a coordinated system of operation. In this infographic, you going to learn how to manage your digital marketing success in 7 steps. Source: Smart Insights Share this to share your insight with others. It’s completely up…

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What the Smartest People Do That You Don’t (Infographic)

Smartest People in the World

Intelligence is relative in most cases. However, there are common traits that are shared by high IQs individuals, good and bad, just like we saw in the “Habits of the Wealthiest People” infographic, as highlighted by in the infographic below. [essb] Share this to share your insight with others. It’s completely up to you…

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7 Digital Marketing Ideas Your Business Must Start Using Now

Digital Marketing

[essb] In the past, I’ve written exhaustively about how you can use an optimal mix of traditional and digital marketing for your business. I started off by explaining the basics including what is digital marketing and then covered other topics such as how to use email and social media as digital marketing tools. I also…

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Women and Mobile: Both Moving Up in the Business World

Women and Mobile

Women and mobile are forces of impact in business today than ever before. When former Google Vice President Marissa Mayer took over as CEO of Yahoo!, she promised to spark innovation and creative thinking. In one of her first acts in charge, Mayer told all Yahoo! employees they would be receiving a smartphone of their…

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How to Market to Social Savvy Consumers

Social Savvy Consumers

Social savvy consumers are changing the marketing landscape. Marketing today has to consider the important fact that contemporary customers are preoccupied and fixated on the daily grinds of life. Their attention, although not a considerable factor, makes it incredible for understanding the changes in consumer behavior. Word-of-mouth contagion has always been at the heart of…

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Practical Business Lessons from Hip-Hop and Wall-Street

Business Lessons

Business lessons are common but practical business lessons from really successful business people are rare. In this Forbes video interview with the “Oracle of Omaha”, Warren Buffett and Jay-Z, you’ll learn longterm business lessons that will transform your business perspective and life if applied. So, pull up a pen and a notepad because there’s a…

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Visual Marketing Materials that Get You Big Traffic in 30 Days

Visual Marketing

[essb] Visual marketing has come of age. The growing impact of visual elements in content development has given birth to a new kind of marketing. These elements include photos, videos, infographics, comics, memes, slideshows, and other visual content. One reason for the growth of this trend is in many cases, data and complex ideas are…

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Why Your Marketing Must Go Social Local Mobile

Go Solomo

[essb] You probably get lots of marketing tips throughout the year on how to make yourself easier for customers to find you on the Internet and from the street, whether to accept e-coupons, even your business hours. These are all worthwhile concerns. Here are some tips that can help you assess how you’re doing in…

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The New Direction of Interactive Marketing

Direction of Interactive Marketing

[essb] Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing…

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Social Marketing Habits of Highly Effective People

Social Marketing

Social marketing is a must for all of us – and such has been the case for several years now. That being said, we are all involved in marketing through sites like Facebook, Twitter, and Pinterest. Successful prospect conversion via social media interactions tend to be a challenge for many practitioners. Fortunately, the reason for…

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3 Things I Learned While My Plane Crashed

Ric Elias

[wpsocialboost] [wpsocialboost_scroll] [wpsocialboost_popup] [easy-share buttons=”facebook,twitter” native=”no”] Imagine siting in the front-row seat of an airplane as it’s about to crash. In that instant, as you realize this might be it, what are the thoughts and pictures that go through your mind? That was the reality for Ric Elias who had a front-row seat on Flight…

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The Lowdown On Effective Use of Stock Content

Stock Content

[essb] Stock content are mostly ineffectively used. Your blog posts or marketing materials may be stellar, but they could be even better with the right images. Images enhance online and printed copy, while eliminating images from production detracts from the overall attractiveness and effectiveness of your story. Even if you’re just providing a list of…

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The 100 Books to Read Before You Die According to Amazon

Book to Read before You Die

[essb] Amazon has just released a list of 100 Books to Read in a Lifetime. This is a curation by Amazon Books editorial team of 100 books you must read before you die. What makes this list interesting is that it spans decades, continents, and a range between fiction and non-fiction work. The oldest book…

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The True Story of Mark Zuckerberg and Facebook

Mark Zuckerberg

Mark Zuckerberg and Facebook have been a mystery to many. As Facebook celebrates its 10th-year anniversary this week as a social network, I had to look for something that told the true story of Facebook and its founder, Mark Zuckerberg. This Bloomberg’s Game Changers video did it justice. Man, this kid who grew up in…

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