How to Avoid “Yo-Yo Marketing” in 2014

Yo-Yo Marketing

It’s that time of year again. If you’re like most people, this is the season when you make your New Year’s resolutions. After all, a new year is the perfect time for positive changes and self-improvement. Can you guess what…

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What is Digital Marketing and What You Need to Know About It Today

What is Digital Marketing

What is Digital Marketing? Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. As we enter the New Year, it’s time to…

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How 7 Billionaires Spent Their Money

Tech Billionaires

If you’re are wondering how billionaires really spend their money, this infographic gives an insight into how some of the top tech billionaires spent their fortunes. Credits: ORIGINAL by WhoIsHostingThis? Hit the “Like” button below to get notified via Facebook when…

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Online Consumer Spending Habits and E-Commerce Checkouts

As E-commerce sales steadily increase, industry experts continue to explore the psychology and buying patterns of those who shop online.  While we still have relatively little data on the trends that shape the ebbs and flows of E-commerce, recent research…

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Seven Ways to Use Social Media for Branding

Social Media for Branding

A brand is after all the summation of a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business or product…

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Five Social Media Branding Tips

Social Media Branding Tips

These social media branding tips are intended to augment your positioning in the market. Your social brand — whether you’re a corporation, a small business or an entrepreneur — is, in some senses, who you are. It’s how people identify…

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7 Twitter Rules for Business Engagement

Twitter Rules

What’s your T.Q. (i.e., Twitter Quotient)? Are you using Twitter intelligently? And by “intelligently,” I don’t mean are you tweeting Einsteinium equations. I’m wondering if you’re following the path of best practices. If you’re on Twitter, you should be wondering,…

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How To Optimize Your Corporate Social Media Guidelines

How do you best optimize your social media guidelines? Ever get involved in a discussion where, at the very beginning, you’re sure you have a great understanding of the topic, but by the end you doubt your knowledge of the…

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5 Marketing Principles that will Never Change

Marketing principles hold constant against the odds of change. Technology is always evolving. For those of us working in the digital realm, this constant evolution has a tendency to make us think that marketing principles always change, too. The truth…

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How to Build Credibility with YouTube

YouTube Credibility

Consumer research has shown that customers won’t buy from people they don’t find trustworthy. In other words, trust and credibility influence sales and marketing. Doing business on the web presents unique challenges not faced by brick-and-mortar businesses. Business owners looking…

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5 Ways Google Hangouts On-Air Can Help You Grow Your Business

Hangout On Air

One of the biggest “secrets” in marketing right now is that Google+ Hangouts On Air (HOA) are one of the easiest, low-cost ways to host live webinar presentations that can kick-start your business. But before I jump into the details,…

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How to Use Webinars in Your Business

Webinar in Business

One of the toughest challenges for any business is finding qualified prospects. Webinars are one of the most powerful and inexpensive marketing tools for finding qualified leads and customers. According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends…

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7 Steps to Selling More with a Business Website

Selling with a Business Website

One of the primary jobs of a business website is to convert visitors into customers. If you want to sell more, then learning the seven steps to selling more with a business website is absolutely critical for your brand. In…

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10 Must-Have Marketing Technologies

Marketing Technologies

Over the years, there have been drastic and rapid changes in marketing technologies. In fact, advances in the technology behind online marketing take place so frequently it’s a challenge to keep up with everything. Marketing professionals also have to carefully…

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7 Offline Activities That Drive Online Success

I’d like to share my thoughts on a topic that’s rarely discussed: offline tactics for driving online business success. Many internet marketers who promote the so-called “internet lifestyle” fail to mention that much of their online success is the result…

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