Women and Mobile: Both Moving Up in the Business World

Women and Mobile

Women and mobile are forces of impact in business today than ever before. When former Google Vice President Marissa Mayer took over as CEO of Yahoo!, she promised to spark innovation and creative thinking. In one of her first acts in charge, Mayer told all Yahoo! employees they would be receiving a smartphone of their…

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How to Market to Social Savvy Consumers

Social Savvy Consumers

Social savvy consumers are changing the marketing landscape. Marketing today has to consider the important fact that contemporary customers are preoccupied and fixated on the daily grinds of life. Their attention, although not a considerable factor, makes it incredible for understanding the changes in consumer behavior. Word-of-mouth contagion has always been at the heart of…

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Practical Business Lessons from Hip-Hop and Wall-Street

Business Lessons

Business lessons are common but practical business lessons from really successful business people are rare. In this Forbes video interview with the “Oracle of Omaha”, Warren Buffett and Jay-Z, you’ll learn longterm business lessons that will transform your business perspective and life if applied. So, pull up a pen and a notepad because there’s a…

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Visual Marketing Materials that Get You Big Traffic in 30 Days

Visual Marketing

[essb] Visual marketing has come of age. The growing impact of visual elements in content development has given birth to a new kind of marketing. These elements include photos, videos, infographics, comics, memes, slideshows, and other visual content. One reason for the growth of this trend is in many cases, data and complex ideas are…

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Why Your Marketing Must Go Social Local Mobile

Go Solomo

[essb] You probably get lots of marketing tips throughout the year on how to make yourself easier for customers to find you on the Internet and from the street, whether to accept e-coupons, even your business hours. These are all worthwhile concerns. Here are some tips that can help you assess how you’re doing in…

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The New Direction of Interactive Marketing

Direction of Interactive Marketing

[essb] Interactive marketing has proven itself to be one of the most disruptive and powerful marketing approaches of the past few decades, managing to turn centuries-old and established media and agency models completely upside down, and showing an ability to grow digital properties into some of the largest businesses in the globe. Currently, interactive marketing…

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Social Marketing Habits of Highly Effective People

Social Marketing

Social marketing is a must for all of us – and such has been the case for several years now. That being said, we are all involved in marketing through sites like Facebook, Twitter, and Pinterest. Successful prospect conversion via social media interactions tend to be a challenge for many practitioners. Fortunately, the reason for…

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3 Things I Learned While My Plane Crashed

Ric Elias

[wpsocialboost] [wpsocialboost_scroll] [wpsocialboost_popup] [easy-share buttons=”facebook,twitter” native=”no”] Imagine siting in the front-row seat of an airplane as it’s about to crash. In that instant, as you realize this might be it, what are the thoughts and pictures that go through your mind? That was the reality for Ric Elias who had a front-row seat on Flight…

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The Lowdown On Effective Use of Stock Content

Stock Content

[essb] Stock content are mostly ineffectively used. Your blog posts or marketing materials may be stellar, but they could be even better with the right images. Images enhance online and printed copy, while eliminating images from production detracts from the overall attractiveness and effectiveness of your story. Even if you’re just providing a list of…

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The 100 Books to Read Before You Die According to Amazon

Book to Read before You Die

[essb] Amazon has just released a list of 100 Books to Read in a Lifetime. This is a curation by Amazon Books editorial team of 100 books you must read before you die. What makes this list interesting is that it spans decades, continents, and a range between fiction and non-fiction work. The oldest book…

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The True Story of Mark Zuckerberg and Facebook

Mark Zuckerberg

Mark Zuckerberg and Facebook have been a mystery to many. As Facebook celebrates its 10th-year anniversary this week as a social network, I had to look for something that told the true story of Facebook and its founder, Mark Zuckerberg. This Bloomberg’s Game Changers video did it justice. Man, this kid who grew up in…

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7 Ways to Make your Tweets Go Viral

Tweets Going Viral

Tweets going viral are not by accident and it’s obvious tweets are the lifeline of Twitter. Any business planning to use Twitter for business purpose needs to have an effective tweeting strategy in place. There is no doubt that Twitter has redefined how businesses spread information online. In fact, retweets is one of the most…

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7 Innovative Ways to Finance Business Ideas and Startups [infographic]

Finance Business Ideas

Entrepreneurs are always looking for ways to finance business ideas. Television shows like the “Dragons Den” and “Shark Tank” thrive on entrepreneurs needs for capital to finance their business ideas and startups. Here are seven innovative ways to finance your business ideas and startups that you may not have considered.   Credit: MBA In Finance…

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Facebook Marketing Checklist for this Year and Beyond

Facebook Marketing Checklist

Facebook marketing is a mystery to many businesses and professionals. Facebook is a seemingly unending portal of business opportunities. Yet, if you’ve left your brand’s Facebook presence unattended for a while, you are well aware just how quickly your brand can become lost in the sea of information and conversation on the world’s largest social…

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7 Marketing Changes to Expect this Year

Marketing Changes

Marketing changes are coming. For this year, digital marketing changes are sure to be a continuation of the recent trends toward mobile and location-centric technologies. The consumer is increasingly on-the-go and marketing strategists are set to continue to keep pace with shoppers as the year unfolds. While there are certain marketing principles that never change, here’s…

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