How Social Bookmarking Can Help Your Business

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a…

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The Social Media Optimization Process for Small Businesses

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a…

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Facebook Hits 500,000,000 Active Users and Launched Facebook Stories

This morning Facebook’s founder, Mark Zuckerberg, officially announced Facebook has crossed the half-a-billion milestone. While this is already interesting for a social networking website started barely 6 years ago, Zuckerberg also introduced “Facebook Stories”. See the video bleow:

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Lady Gaga vs. Justin Bieber – The New Age of Social Media War!

Two fantastic artists, both heartthrob performers – Lady Gaga and Justin Bieber have been engage in one of the most high-profile and fierce online battles of recent times to outscore each other on YouTube and Twitter. Lady Gaga’s ‘Bad Romance’…

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Is Social Media Marketing for Everyone?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social…

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How Social Media is Making Search Engine Optimization More Relevant

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online…

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Twitter Marketing Tips for Small Business

Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential…

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Marketing Lessons from the 2010 FIFA World Cup

Now that the world’s most watched sporting extravaganza – 2010 FIFA World Cup is over, it’s time to reflect on the marketing lessons learnt from this very successful event. It’s fair to say that along with Spain, the host nation…

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How to Turn Your Tweeting Buddy into a Paying Customer

As a business, getting a large number of targeted audience to “follow you” on Twitter is only half the battle won. There’s an equally important other half to it as well – turning your tweeting buddies into paying customers. It’s…

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10 Reasons to not keep All Your Social Marketing Efforts Online

While I’m a staunch social media loyalist, I’m well aware of what it can do and what it can’t do for online marketing. I’ve always advocated that the best social marketing strategy for a business is to pick the optimal…

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Social Media 2.0 and What It Means for Your Business

Social Media has been a revelation for businesses and there’s no doubt that it’s here to stay. While it started off as a medium for entertainment and people to stay in touch with each other, people quickly realized that it…

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The De-Branding of BP on the Social Web

There’s no question that BP has messed up big time – not just with the oil spill but the way its PR team has managed the aftermath of the incident. If you are looking for a social media disaster, the…

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Twitter – World’s Fastest Growing Search Engine!

Which is the fastest growing search engine on the internet? Any guesses? The most common answers would be Google and Bing. Some users might even believe that Wolfram Alpha and Baidu might have a chance as well. The answer is…

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Why Every CEO Can’t Help Being on Twitter

What’s the common factor amongst these world famous CEOs – Richard Branson, Eric Schmidt, Evan Williams, Jonathan Schwartz, and Tim O’Reilly – they all use Twitter. Given Twitter’s phenomenal reach and astonishing success, it is hardly surprising that it is…

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How Social Media is Saving Old Media

I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ. As much as I love social media for the innovation and flexibility that it offers,…

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