How Not to Die on Social Media

Bill Cosby has every reason to show the middle finger to Twitter, after all the micro-blogging site has declared him dead, not once or twice – but at least four times in the last couple of years. Welcome to the new age of social media where people die online on Twitter and Facebook rather than…

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How to Boost Your Business Economy with Social Media

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across…

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Nielsen Study – Social Media is more popular than Email

A recent Nielsen study indicates that Americans spend nearly a quarter of their Internet time on social networking sites. Social media has surpassed email in terms of online time and it’s just early days of social networking. Social media already accounts for a whopping 23 per cent of America’s online time versus a paltry 8.3…

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Facebook Privacy Mess – 100 Million Users Details Exposed

Facebook’s privacy horror stories don’t seem to be coming to an end any time soon. In fact, it’s just went from bad to worse yesterday when a security consultant named Rob Bowes released a file containing a list of more than 170 million Facebook users and the Web address of their profile page on a…

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How to Save a Dying Business with Social Media

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics prove to be no good? I personally believe that the world is yet to see…

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The Future of Advertising in a Web 2.0 World

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called Web 2.0 which is redefining the internet and World Wide Web for good. While I…

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How Social Bookmarking Can Help Your Business

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a business to maximize its reach by gaining maximum number of quality inbound links. So, how…

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The Social Media Optimization Process for Small Businesses

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a small business, the implications of an overdose or too little of social media can be…

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Facebook Hits 500,000,000 Active Users and Launched Facebook Stories

This morning Facebook’s founder, Mark Zuckerberg, officially announced Facebook has crossed the half-a-billion milestone. While this is already interesting for a social networking website started barely 6 years ago, Zuckerberg also introduced “Facebook Stories”. See the video bleow:

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Lady Gaga vs. Justin Bieber – The New Age of Social Media War!

p5rn7vb Two fantastic artists, both heartthrob performers – Lady Gaga and Justin Bieber have been engage in one of the most high-profile and fierce online battles of recent times to outscore each other on YouTube and Twitter. Lady Gaga’s ‘Bad Romance’ video was the most watched video on YouTube until it was toppled by teen…

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Is Social Media Marketing for Everyone?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social media marketing bandwagon. The most widely prevalent concerns regarding social media marketing are Is social…

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How Social Media is Making Search Engine Optimization More Relevant

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online marketers who fail to appreciate the undeniable relation between SEO and social media. As the…

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Twitter Marketing Tips for Small Business

Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential works only for big guns and large corporations. However, the truth is that Twitter marketing…

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Marketing Lessons from the 2010 FIFA World Cup

Now that the world’s most watched sporting extravaganza – 2010 FIFA World Cup is over, it’s time to reflect on the marketing lessons learnt from this very successful event. It’s fair to say that along with Spain, the host nation South Africa and its people are the true winners of the World Cup for staging…

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How to Turn Your Tweeting Buddy into a Paying Customer

As a business, getting a large number of targeted audience to “follow you” on Twitter is only half the battle won. There’s an equally important other half to it as well – turning your tweeting buddies into paying customers. It’s a much better proposition for a business to have 100 followers and have a follower…

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