How Twitter’s Proposed Changes Can Be Profitable for Your Business

Twitter is changing for good. With a host of business-centric features lined up for release, the world’s most popular micro-blogging site looks all set to turn your business into a vibrant green of cash. While the most noticeable change in the updated user interface, there are several other new features which will entice users to…

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Advertising Agencies and Social Media Culture Clash or Made for each other?

Though several businesses look at social media as an innovative means for advertising, not all advertising agencies are flocking to social media for their next killer campaign. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies and reports that nearly 54% of the agencies…

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How to Leverage Foursquare for Your Business

Location-based services are all the rage these days. Foursquare and Gowalla are growing exponentially in popularity and subscriber base with every passing day. While many critics were quick to write them off as “a waste of time”, location-based services such as Foursquare offer an untapped opportunity for businesses.

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Social Media Malware A Cause of Concern for Small Businesses

While social media is gaining increasing acceptance amongst small and medium-scale businesses, nearly a third of SMEs are concerned over its security concerns and claim to have experienced malware or virus infection as a result of staff using social media websites. This is one of the many findings reported by Panda’s “1st Annual Social Media…

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Twitter Marketing for the Rest of Us

I have no doubt that Twitter is world’s most powerful and popular social networking platform amongst business and enterprise users. It’s quick, incredibly simple to use and a large number of businesses are jumping on to the Twitter bandwagon with each passing day. However, there are a significant number of businesses and enterprises who’ve not…

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Social Media – 5 Years from now

I’m no “Paul the Octopus”, in fact I generally refrain myself from making any predictions since I’m not very good at it. However, being an active social media activist, I’m often quizzed on my perception regarding the future of social media. How will the social media scenario change 5 years from now? Will Twitter and…

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Third of Small Businesses use Social Media on a Daily Basis

As a social media and marketing consultant, I happen to meet all sorts of customers ranging from SOHOs (Small Office/Home Office), small businesses, aspiring startups to multinational corporations having a global footprint. What’s the common factor between them? Social Media. The beauty of social media lies in its ubiquity. While I’m not saying that social…

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How to Market to Men on the Social Web

It’s a popular saying – “Men are from Mars, Women are from Venus”. However, when it comes to the world of computers and internet, people often believe “Men are from online gaming, women are from social networks”. While it’s true that men dominate the online gaming brigade, it would be foolish to ignore their presence…

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Twitter is Most Popular Social Media Platform for Businesses

Most businesses in UK favor Twitter over Facebook to interact with their customers, a new survey from Virgin Media Business has revealed. While this particular survey was restricted to UK only, Twitter rules over Facebook in a large number of business markets worldwide.

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Social Media and the Art of Marketing to Baby Boomer Generation

If you thought social media is just popular with the young generation, let me correct you. A recent study titled “Older Adults and Social Media” from Pew Research Center Publications indicates that the 50+ crowd is flocking to social media in huge numbers. While a large majority of these users resort to social media to “stay…

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YouTube Launches Full-Length Movie Section

[smartads] YouTube today launches “Films”, a new dedicated full-length movie section that allows you to watch mainstream releases and classics. It also offers Bollywood hits. We have learned that agreements have been reached with Sony Pictures in the US, Lionsgate, MGM and UK movie service, Blinkbox to make this possible.

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How to Market a Business on a Shoestring with Twitter

If you planned to start and market a business without much money a few years back, you’d be a dead duck. Those days, a shoestring marketing budget wouldn’t fetch you any significant returns. However, things have changed considerably in the last couple of years, especially with the ongoing Twitter revolution. Be it a small company,…

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Social Media – A Perfect Tool for Small Business Hiring

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising.…

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How to Use Twitter in Your Local Market

Twitter has shattered marketing records one after the other, in the last one year or so. And it continues to re-write the modern books of marketing. While there is little doubt that Twitter is a smart marketing tool, it needs smart users to make its best use. One of the areas where I personally consider…

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90% of Canadian Businesses Use Social Media

Canada loves social media! From business to politics and healthcare, social media has been embraced with open arms by Canadians. When it comes to using social media for business gains, Canada leads the worldwide charts with nearly 90% Canadian businesses adopting social media tools. As a Canadian and a staunch social media loyalist, I’m overjoyed…

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