Social Media and the Art of Marketing to Baby Boomer Generation

If you thought social media is just popular with the young generation, let me correct you. A recent study titled “Older Adults and Social Media” from Pew Research Center Publications indicates that the 50+ crowd is flocking to social media in huge numbers. While a large majority of these users resort to social media to “stay…

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YouTube Launches Full-Length Movie Section

[smartads] YouTube today launches “Films”, a new dedicated full-length movie section that allows you to watch mainstream releases and classics. It also offers Bollywood hits. We have learned that agreements have been reached with Sony Pictures in the US, Lionsgate, MGM and UK movie service, Blinkbox to make this possible.

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How to Market a Business on a Shoestring with Twitter

If you planned to start and market a business without much money a few years back, you’d be a dead duck. Those days, a shoestring marketing budget wouldn’t fetch you any significant returns. However, things have changed considerably in the last couple of years, especially with the ongoing Twitter revolution. Be it a small company,…

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Social Media – A Perfect Tool for Small Business Hiring

A large number of businesses see social media as an advertising and marketing opportunity, primarily due to the mass appeal of popular social networks such as Facebook and Twitter. However, a number of smart businesses have utilized the potential of social media to its true value by extending it far beyond marketing, sales and advertising.…

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How to Use Twitter in Your Local Market

Twitter has shattered marketing records one after the other, in the last one year or so. And it continues to re-write the modern books of marketing. While there is little doubt that Twitter is a smart marketing tool, it needs smart users to make its best use. One of the areas where I personally consider…

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90% of Canadian Businesses Use Social Media

Canada loves social media! From business to politics and healthcare, social media has been embraced with open arms by Canadians. When it comes to using social media for business gains, Canada leads the worldwide charts with nearly 90% Canadian businesses adopting social media tools. As a Canadian and a staunch social media loyalist, I’m overjoyed…

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Social Media and CRM – Made for Each Other!

There’s no denying that social media is changing businesses for good. It has opened up new avenues of marketing, sales and customer service which have never been imagined earlier. Many businesses have adopted Customer Relationship Management (CRM) as the preferred means to get closer to customers. Social Media has also played a key role in…

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Inaugural Youth Olympics – A Classic Social Media Marketing Case Study

[smartads] The 2010 FIFA World Cup was a revelation of how global sporting extravaganzas can use social media as an effective marketing media. And now, with Singapore hosting the first ever Youth Olympic Games (YOG) starting two days ago, sports fans worldwide are preparing themselves for another sporting joyride. I’m often quizzed by online marketers…

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Social Media – The New ‘Crisis and Emergency Response’ Management Tool

The devastating earthquake in Haiti and Japan, and the BP oil spill had something in common. While the first two were natural disasters, the latter a human error – these grueling incidents showed us the importance of social media as the modern-age tool for managing crisis and emergency response. While a lot has been said…

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How Not to Market on Twitter

There’s no denying that Twitter is the most powerful yet free modern-age marketing tool. Unfortunate as it is, many online marketers tend to overdo things and cross their limits when the marketing medium itself is free. However, on Twitter, such mistakes are bound to backfire big time and can cause serious damage to your business’…

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The Meaning of a True Twitter Icon: Sean “2k” Gardner

In today’s age of social media dominance, there are millions of proclaimed social media experts worldwide, however only a few of them manage to carve a niche for themselves and have the right to be called “True Social Media Icon” – Sean Gardner is one such personality! There’s a maxim my grandfather said frequently, “You…

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How to Become a Social Media Icon

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now viewable to one and all – it’s already ranked as the most popular online activity…

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How Not to Die on Social Media

Bill Cosby has every reason to show the middle finger to Twitter, after all the micro-blogging site has declared him dead, not once or twice – but at least four times in the last couple of years. Welcome to the new age of social media where people die online on Twitter and Facebook rather than…

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How to Boost Your Business Economy with Social Media

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is that it can be used equally effectively for companies of any size and ranging across…

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Nielsen Study – Social Media is more popular than Email

A recent Nielsen study indicates that Americans spend nearly a quarter of their Internet time on social networking sites. Social media has surpassed email in terms of online time and it’s just early days of social networking. Social media already accounts for a whopping 23 per cent of America’s online time versus a paltry 8.3…

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