How to Become a Social Media Icon

If you’ve good intentions, it’s never too late to start afresh. I come across several successful online marketers who aspired to be social media icons but they feel they’ve missed the bus. The immense power of social media is now…

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How Not to Die on Social Media

Bill Cosby has every reason to show the middle finger to Twitter, after all the micro-blogging site has declared him dead, not once or twice – but at least four times in the last couple of years. Welcome to the…

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How to Boost Your Business Economy with Social Media

Many companies often ponder endlessly over the question of social media adoption fearing that it may not work for them. While it’s true that ‘One size fits all’ approach does not work for businesses, the USP of social media is…

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Nielsen Study – Social Media is more popular than Email

A recent Nielsen study indicates that Americans spend nearly a quarter of their Internet time on social networking sites. Social media has surpassed email in terms of online time and it’s just early days of social networking. Social media already…

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Facebook Privacy Mess – 100 Million Users Details Exposed

Facebook’s privacy horror stories don’t seem to be coming to an end any time soon. In fact, it’s just went from bad to worse yesterday when a security consultant named Rob Bowes released a file containing a list of more…

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How to Save a Dying Business with Social Media

I’m often asked if social media can serve as the savior tonic for a dying business. Is it magic mantra to revive the failed aspirations of a business? Can social media succeed where conventional marketing techniques and legacy business tactics…

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The Future of Advertising in a Web 2.0 World

The world of advertising is changing and it’s changing at a remarkable pace. Online advertising is gaining more acceptances and penetrating deeper into the stronghold territories of legacy marketing techniques. At the helm of this change, is the revolution called…

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How Social Bookmarking Can Help Your Business

Have you used social bookmarking services such as Delicious and Digg? These are effective ways of increasing the number of backlinks to a website and thereby promoting more traffic. In today’s age of Web 2.0, it is crucial for a…

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The Social Media Optimization Process for Small Businesses

A popular saying goes “Excess of everything is bad” and trust me, social media is no exception to that rule. If you overdo it, it’s actually far worse than not doing it at all. More so, if you are a…

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Facebook Hits 500,000,000 Active Users and Launched Facebook Stories

This morning Facebook’s founder, Mark Zuckerberg, officially announced Facebook has crossed the half-a-billion milestone. While this is already interesting for a social networking website started barely 6 years ago, Zuckerberg also introduced “Facebook Stories”. See the video bleow:

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Lady Gaga vs. Justin Bieber – The New Age of Social Media War!

Two fantastic artists, both heartthrob performers – Lady Gaga and Justin Bieber have been engage in one of the most high-profile and fierce online battles of recent times to outscore each other on YouTube and Twitter. Lady Gaga’s ‘Bad Romance’…

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Is Social Media Marketing for Everyone?

“To change is difficult, not to change is fatal” – Marketing techniques are no exception to that rule. Companies which have enjoyed success with conventional marketing techniques often ponder if it’s worth the cost and effort to join the social…

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How Social Media is Making Search Engine Optimization More Relevant

Both Social Media and SEO are fantastic marketing tools for any business in today’s modern age of Web 2.0. But are they related to each other? Or are they great standalone strategies with no commonalities? I’ve come across several online…

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Twitter Marketing Tips for Small Business

Say Hello to the biggest marketing genius of all times – Twitter! Not only is it fun and easy to use, it has immense potential as a small business marketing tool. It is a common misperception that Twitter’s marketing potential…

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Marketing Lessons from the 2010 FIFA World Cup

Now that the world’s most watched sporting extravaganza – 2010 FIFA World Cup is over, it’s time to reflect on the marketing lessons learnt from this very successful event. It’s fair to say that along with Spain, the host nation…

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