7 Ways to Use Twitter in Your Business

It is very easy to start an e-business nowadays. You may decide to start a new e-business, or you may start promoting your already established off-line business on the internet to attract local, national and international consumers for the products…

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The Future of Content Marketing in the Age of Information Overload

It’s fair to say that the internet has completely transformed our lives and the “age of information overload” has finally dawned upon us. Radio took 38 years to reach the landmark figure of 50 million users. The idiot box came…

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Why Businesses Will Get More Social in 2011

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social…

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5 Ways to Leverage Your Social Media Clout

In April this year, my fellow Smedio blogger Jay Adams wrote an interesting story on “10 Ways to Build Social Media Clout” for your business. Building a useful and impressive social media clout is only half the battle won. The…

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Facebook Rolls Out Business-Friendly Profile Changes

Facebook today unveiled the new Profile Pages which provide a compact listing of user’s personal information and a set of recently tagged photos. The new Profile View is especially well-suited for the business world as it provides a quick sneak…

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The State of Social Media for Businesses in 2010 as We Head into 2011

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses…

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Groupon Rejects Google’s $6 Billion offer, Hoping to Issue an IPO

According to the Chicago Tribune, quoting two people “with direct knowledge of the situation”, Groupon has reportedly rejected Google’s $6 billion offer for the Chicago-based daily deals start-up, Groupon Inc. and will remain independent. A source also told the Tribune,…

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How to Best use Facebook Groups for your Business

‘Facebook Groups’ are some of the newest features of the world’s most popular social website and it can be used to manage and enhance your business in an impressive manner.  While there always were options to make lists of friends…

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How to Use Yelp’s “Check-In Offers” to Boost Your Business

Geosocial commerce is all the rage these days and an increasing number of businesses are joining the location-based social networking bandwagon. The concept is simple – be aware of a user’s location, provide a medium to propagate this location information…

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All You Need to Know About Small Business Saturday

The holiday weekend has finally arrived. And there are a number of important social media lessons to be learnt. Yesterday, I wrote a post on how your business can make the most of social media this holiday season. Today, I’m…

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How Your Business Can Make The Most of Social Media this Holiday Season

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer…

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5 Steps to Locating Your Target Audience with Social Media

Locating and building a target audience is one of the biggest challenges for businesses pondering to take the plunge into the social media world. While building any audience is easy, it offers little value unless it’s ‘well-targeted’ and willing to…

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5 Steps to Develop a Social Media Plan for Your Business

Social Media is gradually emerging as a norm rather than an exception in the business fraternity. However, using social media requires a careful thought process and strategic planning. Over the last couple of years, I have observed drastic changes in…

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How Facebook Social Inbox Will Affect How You Do Business Online

The buzz around the new Facebook Social Inbox has been unbelievable. It has been dubbed as anything and everything ranging from “The Gmail Killer”, “The Modern-Age Email”, “The Convergence of Email and Social Media” and what not. I’d like to…

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How to Get Exposure for Your Blog

Building a blog for your business is like winning half the battle – your enemy is prepared to concede defeat but you are yet to unleash the killer blow. From a business perspective, building an impressive blog for your business…

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