Why Facebook is worth $50 Billion

The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media brigade.…

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Why the Updated Twitter for Mac is The Best Ever Twitter Client

The New Year couldn’t have started off on a better note for Apple loyalists and Twitter lovers such as me who’ve for long craved about getting a quality Twitter client on the Mac platform. As they say, better late than never – the much improved Twitter for Mac has finally arrived on the newly launched…

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Social Media and Email Marketing to Gain Traction amongst Businesses in 2011

I have no doubt that year 2010 will always be remembered as a “defining moment” in the history of social media. Having said that, I strongly believe that year 2011 will see businesses push the social media pedal harder to gain an advantage over their competitors. My optimism on social media is echoed by the…

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The 5 Biggest Social Media Challenges for Your Business in 2011

m4s0n501 Though social media has been around for several years, it’s still considered to be in an “evolving” state. Social media has transformed in the last couple of years and more changes are on the horizon as we enter 2011. From a business perspective, it’s exciting as well as crucial to keep pace with the…

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What Your Twitter Strategy Should Be in 2011

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for…

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The Best of Year 2010 – Social Media Highlights of the Year

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as look back at the very best of social media for year 2010. Though social media…

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How to use Tumblr for Your Business

It’s fair to say that Twitter has been a blessing in disguise for micro-blogging platforms. It came, it saw and it captured! While Twitter’s explosion is a recent phenomenon, micro-blogging has been around for several years. Tumblr was one of the first few micro-blogging tools when it launched in 2007 and was an instant hit…

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What is Your Business’ Social Media Resolution for Year 2011?

With the holiday season already here, it’s time to bid adieu to the year 2010 and embrace the New Year with open arms. And the onset of the New Year inevitably marks the time to make resolutions. And it’s not just individuals; businesses too have their fair share of resolutions to make at the beginning…

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How to Leverage the Socialization of Search Engines Results

Last year, Google tied up Twitter to include tweets in its search results. In October this year, Microsoft announced a partnership with Facebook to allow users to bring their Facebook friends into the search experience. Facebook has already overtaken Google as the most visited site in United States. Twitter is increasingly being perceived as Google’s…

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5 Business Lessons from the WikiLeaks Scandal

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial…

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Why Twitter Unveiled A Revamped Online Business Center

Christmas has surely come early for Twitter business users this year – the micro-blogging site yesterday unveiled its revamped online business center which makes it easier for users to buy ads and promoted content. “We’ve seen tremendous growth in the creative ways businesses and organizations are leveraging Twitter, and we want to make sure you…

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The 7 Pillars to Social Media Success

Social Media isn’t merely about creating Twitter profiles and Facebook pages. In fact, developing profiles and pages is only one of the many tasks in your business’ quest for social media success. I often say that social media isn’t a short cut to success for businesses. It was never meant to be. And attempts to…

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7 Ways to Use Twitter in Your Business

It is very easy to start an e-business nowadays. You may decide to start a new e-business, or you may start promoting your already established off-line business on the internet to attract local, national and international consumers for the products and services produced and offered by your company or team. Internet is obviously one of…

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The Future of Content Marketing in the Age of Information Overload

It’s fair to say that the internet has completely transformed our lives and the “age of information overload” has finally dawned upon us. Radio took 38 years to reach the landmark figure of 50 million users. The idiot box came along and managed to do the same within 13 years. The World Wide Web took…

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Why Businesses Will Get More Social in 2011

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. The year 2011 will provide a defining moment for the…

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