What Your Twitter Strategy Should Be in 2011

Happy New Year to all smedio readers! With the holiday season coming to an end and the arrival of Year 2011, it’s time to get back to “business as usual”. From a business perspective, it’s the best time to get ready for the New Year – formulate business plans and develop your marketing strategy for…

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The Best of Year 2010 – Social Media Highlights of the Year

The year 2010 is about to end and the whole world is eagerly looking forward to celebrate New Year as we step into 2011. It’s a good time to make your Social Media resolutions for year 2011 as well as look back at the very best of social media for year 2010. Though social media…

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How to use Tumblr for Your Business

It’s fair to say that Twitter has been a blessing in disguise for micro-blogging platforms. It came, it saw and it captured! While Twitter’s explosion is a recent phenomenon, micro-blogging has been around for several years. Tumblr was one of the first few micro-blogging tools when it launched in 2007 and was an instant hit…

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What is Your Business’ Social Media Resolution for Year 2011?

With the holiday season already here, it’s time to bid adieu to the year 2010 and embrace the New Year with open arms. And the onset of the New Year inevitably marks the time to make resolutions. And it’s not just individuals; businesses too have their fair share of resolutions to make at the beginning…

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How to Leverage the Socialization of Search Engines Results

Last year, Google tied up Twitter to include tweets in its search results. In October this year, Microsoft announced a partnership with Facebook to allow users to bring their Facebook friends into the search experience. Facebook has already overtaken Google as the most visited site in United States. Twitter is increasingly being perceived as Google’s…

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5 Business Lessons from the WikiLeaks Scandal

Technology is meant to better human lives. Unfortunately, it doesn’t always work out that way; and a perfect case in point is the recent WikiLeaks scandal. I will refrain from debating the legalities and moralities of WikiLeaks as that’s a sensitive issue. I strongly believe that the damage has been done and now it’s crucial…

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Why Twitter Unveiled A Revamped Online Business Center

Christmas has surely come early for Twitter business users this year – the micro-blogging site yesterday unveiled its revamped online business center which makes it easier for users to buy ads and promoted content. “We’ve seen tremendous growth in the creative ways businesses and organizations are leveraging Twitter, and we want to make sure you…

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The 7 Pillars to Social Media Success

Social Media isn’t merely about creating Twitter profiles and Facebook pages. In fact, developing profiles and pages is only one of the many tasks in your business’ quest for social media success. I often say that social media isn’t a short cut to success for businesses. It was never meant to be. And attempts to…

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7 Ways to Use Twitter in Your Business

It is very easy to start an e-business nowadays. You may decide to start a new e-business, or you may start promoting your already established off-line business on the internet to attract local, national and international consumers for the products and services produced and offered by your company or team. Internet is obviously one of…

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The Future of Content Marketing in the Age of Information Overload

It’s fair to say that the internet has completely transformed our lives and the “age of information overload” has finally dawned upon us. Radio took 38 years to reach the landmark figure of 50 million users. The idiot box came along and managed to do the same within 13 years. The World Wide Web took…

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Why Businesses Will Get More Social in 2011

Social Media along with Cloud-based services and mobile computing will be the key technology trends of 2011, according to IDC. The research firm believes that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. The year 2011 will provide a defining moment for the…

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5 Ways to Leverage Your Social Media Clout

p5rn7vb In April this year, my fellow Smedio blogger Jay Adams wrote an interesting story on “10 Ways to Build Social Media Clout” for your business. Building a useful and impressive social media clout is only half the battle won. The other and equally important challenge is leveraging the social media clout into a business’…

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Facebook Rolls Out Business-Friendly Profile Changes

Facebook today unveiled the new Profile Pages which provide a compact listing of user’s personal information and a set of recently tagged photos. The new Profile View is especially well-suited for the business world as it provides a quick sneak peek into a user’s relevant information rather than being presented with useless information such as…

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The State of Social Media for Businesses in 2010 as We Head into 2011

SmartBrief Inc. and market research firm Summus, Ltd. have recently published the “The State of Social Media for Business 2010” report which discusses the impact of social media in today’s business world. The report also uncovers various aspects of how businesses across various industry verticals are leveraging social media and why it has surpassed all expectations…

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Groupon Rejects Google’s $6 Billion offer, Hoping to Issue an IPO

According to the Chicago Tribune, quoting two people “with direct knowledge of the situation”, Groupon has reportedly rejected Google’s $6 billion offer for the Chicago-based daily deals start-up, Groupon Inc. and will remain independent. A source also told the Tribune, “Groupon may still choose to pursue an initial public offering but will not make a…

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