How Twitter is Helping with the Egyptian ‘Revolution’

I’ve often reiterated that social media is a powerful monster, capable of shaking up a nation and even the whole world. A case in point was the Egyptian ‘Revolution’ where pro-democracy supporters thronged to the Tweetosphere and used Twitter to build momentum to oust President Hosni Mubarak. While Twitter served as a vital source of…

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7 Ways to Use YouTube in Your Business

Though Facebook and Twitter were the leading social networks that swept through the business world in year 2010, in 2011 YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. By far the web’s largest and most popular online video archive, YouTube offers fantastic opportunities for a business…

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Social Media Must for Your Business

A decade back, social media was a lesser-known phenomenon. With time, it emerged as a handy online tool to keep in touch with friends and family over the internet. Wikis and blogs gained momentum but largely in the context of personal use or for informational purposes. Since then, the social media scenario has changed every…

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How to Leverage the Growth of FourSquare in 2011

While Facebook continued to rule the roost in the social media world into Year 2011, the world’s leading location-based service Foursquare held it’s own by witnessing a 3,400 percent growth and signing up its 6 millionth user last week. 382 million check-ins a year is surely impressive. I’ve always been an avid fan of location-based…

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Why You Should Start Preparing Your Business for the Coming Mobile Marketing Revolution

Few years back, smartphones were considered to be a luxury. Now, they have become a norm rather than an exception in our daily lives. Mobile phones are a blessing for businesses as they not only ease the communication needs but also serve as an instant advertising and marketing channel. The launch of Apple iPhone started…

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What Girl Scouts Can Teach You on Using Social Media in Your Business

War is the last thing a country needs. Whether we choose to accept it or not, it’s a reality though. Thankfully, the humane aspect of wars continues to live in our hearts through noble gestures such as the initiative by Girl Scouts in Troop 612 and Troop 1145, who sell cookies to be sent to…

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U.S. Social Media Ad Spending To Surpass $3 Billion This Year

Social media was all the rage in advertising and marketing world last year as businesses worldwide pumped in billions of dollars to make the most of this opportunity. Facebook is the dominant player in social media marketing and accounts for more than half the investment made by businesses worldwide.

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Washington Post Joins Facebook Advertising – Why Your Business Should Pay Attention

[smartads] Year 2010 was a monumental year for Facebook as it made great inroads into the business user community. And surely, the world’s leading social network couldn’t have asked for a better start to 2011 as one of the biggest names in the publishing industry, Washington Post announced its decisions to launch SocialCode, a subsidiary…

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Social Media Rise and Roadblocks In the Business World

Year 2010 was a transformational year for social media in the business world as Facebook and Twitter stamped their authority beyond doubt. I expect businesses to step up the ante on their social media efforts in 2011 and make the most out of this revolution. And I’m not the only person who’s bullish on the…

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50 Cent – The Art of Writing Million Dollar Tweets for Business

[smartads] Tweeting is an art. Few good men do it better than anybody else and Curtis Jackson (better known as 50 Cent) surely belongs to that club. The rapper helped penny stock company H&H Imports, which he received 30 millions shares of in October, make $50 million US in one day by tweeting about it…

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5 Social Media Lessons Your Business can Learn from Ted Williams

[smartads] Life is a great teacher. If you don’t believe me, ask Ted Williams – the homeless man with the golden radio announcer voice, whose videos has reached more than 26 million views on YouTube in a matter of days and has been the talk of the town on other social media sites as well. While the…

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Why Quora could be the Next Social Media Phenomenon

It’s fair to say that Year 2010 well and truly belonged to Facebook and Twitter and no other network managed to even remotely compete with these two biggies of the social media world. While that trend is likely to continue in the New Year, I’m seeing another game changer social media phenomenon rising through the…

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Why Facebook is worth $50 Billion

[smartads] The verdict on Facebook’s valuation is finally out and I’m not surprised that the world’s most popular social network commands a mind bogging and whopping worth of $50 Billion Dollars! To be valued at more than Yahoo, eBay and Time Warner is a monster achievement and a massive moral victory for the social media…

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Why the Updated Twitter for Mac is The Best Ever Twitter Client

[smartads] The New Year couldn’t have started off on a better note for Apple loyalists and Twitter lovers such as me who’ve for long craved about getting a quality Twitter client on the Mac platform. As they say, better late than never – the much improved Twitter for Mac has finally arrived on the newly…

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Social Media and Email Marketing to Gain Traction amongst Businesses in 2011

[smartads] I have no doubt that year 2010 will always be remembered as a “defining moment” in the history of social media. Having said that, I strongly believe that year 2011 will see businesses push the social media pedal harder to gain an advantage over their competitors. My optimism on social media is echoed by…

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