The Next Best Emerging Market for Social Mobile Technology

It’s not often that global entrepreneurs are presented with the opportunity to change the world. That’s exactly what the rapidly growing economies of sub-Saharan Africa offer smart investors and ambitious startups. The untapped potential in the African continent for consumer goods, social networking services, telecommunications and mobile advertising is huge, and it’s there for the…

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Women are Taking Over the Social Web

In the words of Martina McBride, “This One’s For The Girls.” Don’t look now, but women have taken over social media channels. Females spend more time than males on social media sites. They also contribute more, use mobile social networking more and they buy more stuff online than men do. A new survey released this…

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Tumblr is Killing WordPress

As soon as you begin to pat yourself on the back for mastering the wild and crazy world of Twitter and Facebook, something new crops up on the Internet horizon. And before you know it, your social media marketing channels are in danger of becoming obsolete. Remember MySpace? In this fast-paced environment influenced by 140…

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How To Find High Paying Social Marketing Jobs Near You

Being a marketer isn’t the easiest job in the world, especially when you seek marketing jobs. In fact, it requires a lot of effort, positive attitude, passion for technology and the ability to convince people. It’s fair to say that social media has changed the marketing landscape for good. Facebook, Twitter and other social networks…

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What Is Social Marketing to Advertising Agencies

Do advertising agencies and social media represent a culture clash? Are these mutually exclusive entities that are best confined to their own worlds? Is it possible to use the combo in a manner which offers the best of both worlds? What is social marketing to an advertising agency? How can an advertising agency leverage the…

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How To Get Your Twitter DM Read

There’s little doubt that tweets are the lifeline of Twitter. When Twitter was launched, critics were quick to point out that there’s not much you can do with 140 characters. However, I’ve always believed that the character limit has been a blessing in disguise for Twitter as it encourages users to write meaningful and to…

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Twitter Poised to Overtake Facebook

With the news, that Apple’s next generation iPhone 5 would offer users a system-wide integration of Twitter, but not of Facebook, the ongoing narrative of a war between the two social networking giants began to dominate the headlines once again. Why did Apple snub Facebook and its growing legion of nearly 700 million users? Will…

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5 Secret Components of a Successful Facebook Marketing Campaign

Facebook marketing is considered the modern-age marketer’s paradise and there’s a good reason to that. Businesses of all sizes – whether it’s Small and Medium-size Business (SMB), Small Office Home Offices (SOHO) or large enterprises have tasted phenomenal success with their Facebook marketing campaigns. What is it that makes Facebook an effective marketing media –…

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What You Can Learn From the Simplicity of Facebook Login Page

It’s often said that simplicity is the best sophistication and I reckon Facebook login is a perfect testimony to that statement. Several social networks existed before Facebook was launched but none of them managed to make a significant impact. Facebook changed the rules of the game and has proven to be a model success story…

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7 Ways to Give Your Social Media Presence a Boost

A lot has been said and talked about social media in the business world. Several recent surveys and research reports have indicated that social media is firmly on its way to becoming a norm rather than an exception amongst businesses. Whether its large multi-national enterprises or SMBs, everybody seems to be in a mood to…

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1 in 3 Are Addicted to Smartphones

We live in a plugged-in frenetic smartphones society. We “Check-in” on Facebook, to announce to the world that we have arrived at our destinations, be it the barbershop or a concert. And while we are there we are never really in the moment. Every new experience must be immediately recorded and shared with the world…

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Social Mobile Payment Service by Venmo to Crush Paypal

[smartads] Venmo’s markets pitch: “It’s like your phone and your wallet had a beautiful baby.” The Philadelphia-based startup makes it easy to send money to friends using text messages from your mobile phone and easier still, by using an app designed for your smartphone. Unlike other mobile phone payment apps, such as Google Wallet, Venmo…

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Twitter New Profit Model Revealed by AdGrok Acquisition for Under $10 Million

[smartads] Twitter, the wildly popular micro-blogging service, announced this week it’s acquiring the start-up keyword bidding company AdGrok for under $10 million. That’s not bad for a young company that just transitioned out of beta not too long ago. The AdGrok founders will immediately shut up shop and join Twitter in developing its fledgling “revenue…

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The Pitfalls of Ignoring Yelp and Yelpers

In this virtual, crowd sourcing community we all live in now, with “like” buttons and “share” buttons and hundreds of new best friends, news travels fast with Yelp. Bad news travels even faster. A 140-character tweet can destroy a career or decimate a business. And as businesses operating in the 21st century are learning, a…

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How To Develop a Social Media Marketing Strategy That Works

Having a marketing strategy is good, but having a marketing strategy that works is great! Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media, building…

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