7 Twitter Rules You Must Ignore

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Why You Should Promote Your Business With Facebook Ads

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The world’s leading social network served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year. To put things in perspective, Facebook accounted for…

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Empire Avenue: The Next Big Thing in Social Media

Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the Empire Avenue…

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Why Facebook Deals Will Revolutionize The Coupon Industry For Good

Facebook Deals is still in its early days yet. However, I have no doubt that Facebook Deals is the perfect shot in the arm for the stagnating coupon/ deal industry. Though it’s being touted as a new competitor to Groupon and LivingSocial, I don’t really think that’s the case because Facebook Deals is in a…

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5 Things to Consider before Working with Social Media Experts

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather…

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5 Reasons Why Your Business Needs a Social Media Expert

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for…

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Now that Nearly Every One is Social, How Do You Differentiate Yourself?

Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be…

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How to Build a Responsive List on Twitter

Twitter has grown by leaps and bounds. And the world’s leading microblogging social network is getting more business-friendlier than ever, it launched a revamped online business center a little while ago. Despite the phenomenal popularity of Twitter, certain features such as “Lists” are grossly underused, especially amongst the business user fraternity. Twitter lists feature has…

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Facebook Ad Prices Jump 40%, What About Your Revenue?

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook…

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Should You Be Facebook Friends With Your Boss?

Are you comfortable “friending” your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are no easy answers to these questions and a lot would depend on the kind of…

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Facebook vs. LinkedIn War for Personal and Pro Networking

Facebook is the world’s leading “personal” social network and it’s fast approaching the 700 million user milestone. Similarly, LinkedIn rules the roost amongst “professional” networks, especially as a hiring tool and a B2B marketing weapon. Both networks have changed drastically over the last six months – Facebook had adopted a more business-friendly/ professional approach while LinkedIn…

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LinkedIn Leads the Pack in the B2B Sector

It’s an open secret that Facebook has taken the world of B2C marketing by storm. Twitter and LinkedIn have gained popularity as valuable B2C marketing tools as well. However, social media critics often point out that Facebook, Twitter and LinkedIn are effective mediums for B2C marketing. I’ve always rubbished those claims and my theory is…

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How To Convert Your Facebook Profile To A Business Fan Page

Facebook started off as a pure social network. As time passes, its creators and users both begin to realize its value proposition in the business world. So, Facebook launched “Pages” for business users analogous to “profiles” for personal users. In the business world, profiles became pages, followers became fans, the user interface changed to have…

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What Facebook 250 Million Mobile Users Means for You

Facebook and smartphones are all the rage these days. Last February, Facebook had nearly 100 million mobile users per month. Now, that count has gone up to 250 million. And if the current growth rate is anything to go by, Facebook looks all set to double that count within the next two years. It’s understandable…

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Does Facebook Lead To Depression?

For last couple of weeks, I’ve come across several pieces on the Internet which use the words “Facebook” and “depression” together. While some of these point out Facebook actually helps detects depression symptoms, others are an effort to publicly blast Facebook overdoses for depression. Facebook is in news again, albeit for the wrong reasons. Several…

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