How to Build a Responsive List on Twitter

Twitter has grown by leaps and bounds. And the world’s leading microblogging social network is getting more business-friendlier than ever, it launched a revamped online business center a little while ago. Despite the phenomenal popularity of Twitter, certain features such…

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Facebook Ad Prices Jump 40%, What About Your Revenue?

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious…

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Should You Be Facebook Friends With Your Boss?

Are you comfortable “friending” your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are…

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Facebook vs. LinkedIn War for Personal and Pro Networking

Facebook is the world’s leading “personal” social network and it’s fast approaching the 700 million user milestone. Similarly, LinkedIn rules the roost amongst “professional” networks, especially as a hiring tool and a B2B marketing weapon. Both networks have changed drastically over…

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LinkedIn Leads the Pack in the B2B Sector

It’s an open secret that Facebook has taken the world of B2C marketing by storm. Twitter and LinkedIn have gained popularity as valuable B2C marketing tools as well. However, social media critics often point out that Facebook, Twitter and LinkedIn…

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How To Convert Your Facebook Profile To A Business Fan Page

Facebook started off as a pure social network. As time passes, its creators and users both begin to realize its value proposition in the business world. So, Facebook launched “Pages” for business users analogous to “profiles” for personal users. In…

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What Facebook 250 Million Mobile Users Means for You

Facebook and smartphones are all the rage these days. Last February, Facebook had nearly 100 million mobile users per month. Now, that count has gone up to 250 million. And if the current growth rate is anything to go by,…

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Does Facebook Lead To Depression?

For last couple of weeks, I’ve come across several pieces on the Internet which use the words “Facebook” and “depression” together. While some of these point out Facebook actually helps detects depression symptoms, others are an effort to publicly blast…

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Facebook Boom a Blessing for Your Business Online Advertising Needs?

I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There…

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What You Can Learn from Baby Emerson about Viral Marketing

Another young Canadian has followed Justin Bieber’s footsteps to become an overnight YouTube sensation. There’s a difference though – this fellow doesn’t sing, doesn’t dance and he’s only five-and-a-half-month! YouTube has millions of kid videos, however not many of them…

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What 100 Million LinkedIn Users Means to Your Business

LinkedIn Tuesday announced a major milestone: 100 million users are now on the professional networking site. While it’s still no match for Facebook’s 700 million community, it’s no mean achievement considering the fact that LinkedIn is more a professional network…

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Facebook vs. Google: The Battle for Social Search!

There’s no doubt Facebook’s explosive growth in the last couple of years has envied many Internet heavyweights including the likes of Google and Microsoft. Google, in particular, has been leaving no stone unturned to take on Facebook in this high…

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How a 5-Year Old Has Changed the Social Media World Forever

Five years ago, a micro-blogging site with 140 character messages was ridiculed for its unusual approach to social media. Most Internet experts believed Twitter was an experimental idea destined for failure.  On March 21, 2006, Jack Dorsey (@jack) sent the…

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A Perfect Example of Why You Should Mind Your Tweets

Though Japan is in the midst of its worst ever natural disaster which has rendered thousands dead and millions homeless, but that hasn’t deterred some people such as Gilbert Gottfried from cracking mindless jokes over this tragedy. Subsequent to his…

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5 Ways You Can Help Japan with Your Social Media Presence

Japan is still recovering from its worst ever natural disaster – the massive earthquake and tsunami that rocked the world’s most tech savvy nation last Friday (11th March). To make matters worse, the nation is still reeling under the threat…

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