How To Develop a Social Media Marketing Strategy That Works

Having a marketing strategy is good, but having a marketing strategy that works is great! Last year, I wrote several posts to uncover why businesses must formulate and practice a social media marketing strategy that works. Whether it’s measuring the ROI on your social media efforts or saving a dying business with social media, building…

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What to Expect from Mobile Payments Using Smartpones and Near Field Communication Technology

The retail landscape with mobile payments, both virtual and in-person at brick and mortar establishments, is about to change in a big way. An actual wallet may soon become obsolete, as well as plastic credit cards, cash registers and paper money. As mobile payment services, such as PayPal become ubiquitous in the way we are…

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What to Expect of Social Media for the Rest of 2011

Last year, several social media critics predicted 2011 would be the definitive year when the social media bubble will eventually burst. On the contrary, I strongly put forward my opinion that businesses will get more social in 2011. Subsequently, I provided several insights such as the 5 biggest challenges for social media this year and…

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How to Identify the Best Social Network for You

How do you identify the best social network for you? Does the one size fits all rule apply? Unfortunate as it is, the above rule doesn’t apply to the world of social networks. A social network that may sound perfect for business may indeed be a recipe for disaster for another business. Your competitors are…

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American Express Launches OPEN Forum 3.0

In the past, the American Express OPEN Forum has done a wonderful job to provide a “big break to small business owners”. With expert insights from leading influencers, including Guy Kawasaki and Pete Cashmore of Mashable, actionable advice, and a platform to make valuable business connections, OPEN Forum has carved out a unique niche for…

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7 Twitter Rules You Must Ignore

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Why You Should Promote Your Business With Facebook Ads

A recent report from ComScore indicates Facebook accounts for nearly a third of online ads in the US. The world’s leading social network served up nearly a third of the 1.11 trillion display ads delivered to US Internet users in the first three months of this year. To put things in perspective, Facebook accounted for…

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Empire Avenue: The Next Big Thing in Social Media

Is it a game, a social media exchange, a social media measurement tool or a rating system? Empire Avenue has been the eye candy of the social media world since the last month or so. Being an avid admirer of innovation in social media, I couldn’t resist the temptation to jump aboard the Empire Avenue…

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Why Facebook Deals Will Revolutionize The Coupon Industry For Good

Facebook Deals is still in its early days yet. However, I have no doubt that Facebook Deals is the perfect shot in the arm for the stagnating coupon/ deal industry. Though it’s being touted as a new competitor to Groupon and LivingSocial, I don’t really think that’s the case because Facebook Deals is in a…

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5 Things to Consider before Working with Social Media Experts

What are the things to consider before working with social media experts? A couple of weeks back, I wrote a post on 5Ways to leverage your social media clout. While I’ve always believed that leveraging social media ain’t rocket science, there are times when a business is better off hiring a social media expert rather…

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5 Reasons Why Your Business Needs a Social Media Expert

Social Media is all the rage amongst the business fraternity these days and the choice to work with a social media expert has become a puzzle. Social media gaining traction amongst the SMEs for exploring new avenues in advertising, marketing and customer service. A significant number of businesses tend to adopt the Do-It-Yourself policy for…

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Now that Nearly Every One is Social, How Do You Differentiate Yourself?

Facebook has over 600 million active users, and nearly 50% of those users are active on a daily basis. If Facebook was a country, it would be the third-largest in the world. Though hard to believe, it’s a reality that social media didn’t have any takers few years back and now there seems to be…

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How to Build a Responsive List on Twitter

Twitter has grown by leaps and bounds. And the world’s leading microblogging social network is getting more business-friendlier than ever, it launched a revamped online business center a little while ago. Despite the phenomenal popularity of Twitter, certain features such as “Lists” are grossly underused, especially amongst the business user fraternity. Twitter lists feature has…

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Facebook Ad Prices Jump 40%, What About Your Revenue?

Facebook advertising is all the rage these days. Advertisers and businesses are lining up in huge number to reach out to the 600 million strong Facebook community. So, how does Facebook make the most of this opportunity? The most obvious way is to increase the price per click to encash the increasing demand for Facebook…

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Should You Be Facebook Friends With Your Boss?

Are you comfortable “friending” your boss on Facebook? What should you do if your boss sends you a Facebook friend request? On the contrary, should you take the initiative and send a Facebook friend request to your boss? There are no easy answers to these questions and a lot would depend on the kind of…

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