How to Use Pinterest for Public Relations

Last month, I wrote about various ways in which you can use Pinterest for your business. Since then, I’ve been flooded with requests to provide more insights into how businesses can use Pinterest specifically for Public Relations. If you don’t know what Pinterest is all about, I’d highly recommend that you read my earlier post…

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7 Way to Use New Facebook Page Timeline for Branding and Conversion

The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to…

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Tips on Using Google+ for Business [Infographic]

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually hit back in style and as time passed, the initial euphoria over Google+ begin to…

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3 Social Media Tips to Help You Improve Your Online Reputation [Infographic]

The evolution of social media demands the repetitional implications of its implementation on and offline. The ultimate benefit of every social contact is to activate social engagement that builds your personal or corporate brand. If your brand is soiled and you’re are looking to give it a facelift, or you’re are looking at boosting your…

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How to Write Blog Posts that Search Engines Like

Some say Blogging is an art while others claim it’s a science with well-defined logic. I personally believe writing blog posts that Search Engines like is a mix of both – your blog needs to be creative, but at the same time, it needs to adhere to SEO and SMM guidelines. Blogs are one of…

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2012 – The Year Social Media Bubble Will Eventually Burst

Ever since the beginning of New Year, I’ve heard the “social media bubble burst” claims several times so I couldn’t resist the temptation of writing a piece on it sooner than later. Social media critics believe that this year will spell doom’s day for Facebook, Twitter and other well known social networks. While some of…

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3 Essential Tools To Increase Sharing Of Your Blogposts

The one thing, that each of us can’t get enough of for our blogposts is simple: tweets, likes and other shares of our blogposts. A lot of it comes down to us providing great content for our readers. The better your articles, the more shares you get, it’s very straight forward. Yet, at the same…

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7 Ways to Use Pinterest in Business

The thing which I love most about social media is that it keeps producing one game changer after the other. If you have been following social media circles off-late, there’s a good chance that you’ve heard about Pinterest. In fact, Pinterest is not a recently launched social network; it has been around for about two…

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The Seven Habits of Highly Effective Bloggers

How do you become an effective blogger? How do you ensure your blog gets more quality readers? Does it just depend on your blog content, is it determined by how you market your blog or is it dependent on all of these factors? I believe the trick to effective blogging is not to try and…

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The 7 Types of Bloggers

In the last couple of weeks, I’ve covered the major fundamentals of blogging including how to blog, where to blog, how do you make your blog successful and lastly how to promote your blog using old media. So, are all bloggers alike? What makes a particular blog stand out from others? What are the various…

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How to Get Publicity for Your Blogs from Old Media

A blog needs to be promoted like a product. While blogging itself represents one of the most popular forms of new media, old media techniques play a key role in publicizing blogs. While it’s true that media industry has been completely transformed in the last decade, there’s no denial that print, TV and radio are…

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How And Why To Prepare Your Business For Facebook Mobile Ads

Even as the dust is yet to settle on Facebook’s much-hyped IPO, it’s taught the world a much-needed business lesson – It doesn’t matter whether you are a small business or the world’s most popular social network, you need to make revenue out of your mobile user base. While Facebook has nearly 425 million mobile…

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The 7 Fundamentals of Successful Blogs

What makes a blog successful? Is it the content? Is it the readers? Or is it the niche? How often should one post? What narrative should you use? Should you publish a RSS feed for your blog? These are some of the questions I’m asked as the Founder and Executive Editor of Smedio. In that…

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How to Blog

How to blog? Blogging isn’t rocket science. However, it does require a methodical approach right from the moment when you decide to setup a blog. In this post, I explain the key factors that would help you overcome the newbie blues and find a comprehensive answer to the “How to blog” question. Do you need…

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Everything You Need to Know About Facebook IPO [Infographic]

Facebook on Wednesday filed for its Initial Public Offering with the intention to raise around $5 billion. This is expected to increase due to great demand for a piece of the social networking giant. This IPO is considered the largest out of Silicon Valley, topping Google’s $2 billion IPO in 2004. Here’s a prior infographic…

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