Twitter A Lifesaver

It’s been a remarkable last couple of years for Twitter. When it launched, almost everybody questioned the real life value of a social network which restricted user messages to mere 140 characters. Since then, Twitter has been the epicenter of…

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What is Marketing?

Marketing is the engine that runs any successful business and organization. Last week, we started a series of posts to focus on the basics of social media and digital marketing. Today, we answer the broader question of what is marketing.…

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Google+ Holiday Commercials With The Muppets: A Marketing Case Study!

There are marketing campaigns and there are marketing campaigns that play with your head for a long time. As I mentioned in my last post, I expect 2012 to be a defining year for digital marketing. I also mentioned that…

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The Seven Changes to Expect in Digital Marketing

This was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon.…

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Ways Your Business Can Best Use Facebook Private Messaging for Pages

In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes,…

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What to Expect of Social Media in 2012

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year.…

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How To Make The Most Out of Twitter With Least Effort with Buffer App

As an avid Twitter user, I’ve never been averse to trying out third-party apps to improve my overall user experience. I’ve a habit of scheduling tweets and I strongly believe that’s one of the best ways to follow a well-defined…

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Why Google Launched Schemer to Help You Find Activities

With all due respect to Google, its social media efforts till date (apart from Google+) have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. The online search giant witnessed a turnaround…

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Twitter Overhauls Everything, Too Many Changes At Once?

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made…

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Seven Things That Make Twitter Even More Relevant

People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as…

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Why Facebook Buying Gowalla Could Change The Social Media Game For Good

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because…

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Is Spotify Trying To Be The Facebook of Music Industry?

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook…

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The Social Network ‘Path’ Relaunches As A “Smart Journal”

As a kid, I always learnt – If you fail once and then again, don’t give up and try again! Each year hundreds of new social networks are launched. Some try to be a Facebook clone and then end up…

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Facebook’s New Sponsored Stories – Brilliant Advertising Tactics or Foolishness?

Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change – the world’s leading social network is now listing sponsored stories in their recently introduced News Ticker. While it may…

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Is Facebook Heading Towards An Overdose of Sharing?

While it’s true that a social network is all about collaboration and sharing, it still needs to comply with the golden rule that states excess of anything is bad. Till date, Facebook has served as a modern age example of…

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