The 7 Types of Bloggers

In the last couple of weeks, I’ve covered the major fundamentals of blogging including how to blog, where to blog, how do you make your blog successful and lastly how to promote your blog using old media. So, are all bloggers alike? What makes a particular blog stand out from others? What are the various…

Continue Reading →

How to Get Publicity for Your Blogs from Old Media

A blog needs to be promoted like a product. While blogging itself represents one of the most popular forms of new media, old media techniques play a key role in publicizing blogs. While it’s true that media industry has been completely transformed in the last decade, there’s no denial that print, TV and radio are…

Continue Reading →

How And Why To Prepare Your Business For Facebook Mobile Ads

Even as the dust is yet to settle on Facebook’s much-hyped IPO, it’s taught the world a much-needed business lesson – It doesn’t matter whether you are a small business or the world’s most popular social network, you need to make revenue out of your mobile user base. While Facebook has nearly 425 million mobile…

Continue Reading →

The 7 Fundamentals of Successful Blogs

What makes a blog successful? Is it the content? Is it the readers? Or is it the niche? How often should one post? What narrative should you use? Should you publish a RSS feed for your blog? These are some of the questions I’m asked as the Founder and Executive Editor of Smedio. In that…

Continue Reading →

How to Blog

How to blog? Blogging isn’t rocket science. However, it does require a methodical approach right from the moment when you decide to setup a blog. In this post, I explain the key factors that would help you overcome the newbie blues and find a comprehensive answer to the “How to blog” question. Do you need…

Continue Reading →

Everything You Need to Know About Facebook IPO [Infographic]

Facebook on Wednesday filed for its Initial Public Offering with the intention to raise around $5 billion. This is expected to increase due to great demand for a piece of the social networking giant. This IPO is considered the largest out of Silicon Valley, topping Google’s $2 billion IPO in 2004. Here’s a prior infographic…

Continue Reading →

Where to Blog – The Advantages and Disadvantages of Major Blogging Platforms

Where to blog? As I mentioned in one of my posts last year on how to make money blogging, blogs are the oldest and perhaps the most mature form of social media. Blogs have been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as…

Continue Reading →

Small Business Social Media Cheat Sheet [Infographic]

The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

Continue Reading →

The 7 Don’ts of Mobile Marketing

The explosive growth of smartphones and tablets has changed the face of marketing for good. Though mobile marketing was considered as experimental few years back, it’s now the mainstream channel of marketing for businesses of all sizes from SMBs to large multinational enterprises. The benefits of mobile marketing are obvious – instantaneous reach, borderless communication…

Continue Reading →

How Apple’s iBook Author Tool Redefines the Future of Publishing

There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a…

Continue Reading →

Are We That Obsessed with Facebook? [Infographic]

In year 2011, Facebook further solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? The infographic below helps us answer that intriguing question. Source: Online Schools

Continue Reading →

How Your Business Can Best Benefit from New Google Changes

It’s been an eventful start to the year 2012 for Google. The online search giant’s announcement to introduce tighter integration between its Google+ social network and its organic search results has attracted severe criticism from experts, users and other relevant voices of social media. On its part, Google says that the motivation of including Google+…

Continue Reading →

Twitter A Lifesaver

It’s been a remarkable last couple of years for Twitter. When it launched, almost everybody questioned the real life value of a social network which restricted user messages to mere 140 characters. Since then, Twitter has been the epicenter of several political revolutions (Egypt, Libya and now, Nigeria), it’s served as a disaster management tool…

Continue Reading →

What is Marketing?

Marketing is the engine that runs any successful business and organization. Last week, we started a series of posts to focus on the basics of social media and digital marketing. Today, we answer the broader question of what is marketing. Though this phrase has been around since several decades, it’s ironically the most commonly misunderstood…

Continue Reading →

Google+ Holiday Commercials With The Muppets: A Marketing Case Study!

There are marketing campaigns and there are marketing campaigns that play with your head for a long time. As I mentioned in my last post, I expect 2012 to be a defining year for digital marketing. I also mentioned that video will continue to be a digital marketer’s best friend. The Holiday season is often…

Continue Reading →