Everything You Need to Know About Facebook IPO [Infographic]

Facebook on Wednesday filed for its Initial Public Offering with the intention to raise around $5 billion. This is expected to increase due to great demand for a piece of the social networking giant. This IPO is considered the largest out of Silicon Valley, topping Google’s $2 billion IPO in 2004. Here’s a prior infographic…

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Where to Blog – The Advantages and Disadvantages of Major Blogging Platforms

Where to blog? As I mentioned in one of my posts last year on how to make money blogging, blogs are the oldest and perhaps the most mature form of social media. Blogs have been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as…

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Small Business Social Media Cheat Sheet [Infographic]

The social web offers tremendous marketing and customer relations opportunities for SMBs and major corporations. Your success with the social web greatly depends on having a solid understanding of social media fundamentals. Below is an infographic cheat sheet to help your business re-establish its social media campaign. Source: Flowtown

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The 7 Don’ts of Mobile Marketing

The explosive growth of smartphones and tablets has changed the face of marketing for good. Though mobile marketing was considered as experimental few years back, it’s now the mainstream channel of marketing for businesses of all sizes from SMBs to large multinational enterprises. The benefits of mobile marketing are obvious – instantaneous reach, borderless communication…

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How Apple’s iBook Author Tool Redefines the Future of Publishing

There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a…

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Are We That Obsessed with Facebook? [Infographic]

In year 2011, Facebook further solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? The infographic below helps us answer that intriguing question. Source: Online Schools

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How Your Business Can Best Benefit from New Google Changes

It’s been an eventful start to the year 2012 for Google. The online search giant’s announcement to introduce tighter integration between its Google+ social network and its organic search results has attracted severe criticism from experts, users and other relevant voices of social media. On its part, Google says that the motivation of including Google+…

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Twitter A Lifesaver

It’s been a remarkable last couple of years for Twitter. When it launched, almost everybody questioned the real life value of a social network which restricted user messages to mere 140 characters. Since then, Twitter has been the epicenter of several political revolutions (Egypt, Libya and now, Nigeria), it’s served as a disaster management tool…

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What is Marketing?

Marketing is the engine that runs any successful business and organization. Last week, we started a series of posts to focus on the basics of social media and digital marketing. Today, we answer the broader question of what is marketing. Though this phrase has been around since several decades, it’s ironically the most commonly misunderstood…

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Google+ Holiday Commercials With The Muppets: A Marketing Case Study!

There are marketing campaigns and there are marketing campaigns that play with your head for a long time. As I mentioned in my last post, I expect 2012 to be a defining year for digital marketing. I also mentioned that video will continue to be a digital marketer’s best friend. The Holiday season is often…

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The Seven Changes to Expect in Digital Marketing

This was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon next year…

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Ways Your Business Can Best Use Facebook Private Messaging for Pages

In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes, the world’s leading social network did most things right to please the business fraternity. Though…

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What to Expect of Social Media in 2012

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like…

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How To Make The Most Out of Twitter With Least Effort with Buffer App

As an avid Twitter user, I’ve never been averse to trying out third-party apps to improve my overall user experience. I’ve a habit of scheduling tweets and I strongly believe that’s one of the best ways to follow a well-defined tweeting schedule. It keeps my followers interested and ensures that there are no let-ups in…

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Why Google Launched Schemer to Help You Find Activities

With all due respect to Google, its social media efforts till date (apart from Google+) have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. The online search giant witnessed a turnaround in its social media fortunes with the launch of Google+ and it now wants to…

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