Twitter Overhauls Everything, Too Many Changes At Once?

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made…

Continue Reading →

Seven Things That Make Twitter Even More Relevant

People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as…

Continue Reading →

Why Facebook Buying Gowalla Could Change The Social Media Game For Good

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because…

Continue Reading →

Is Spotify Trying To Be The Facebook of Music Industry?

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook…

Continue Reading →

The Social Network ‘Path’ Relaunches As A “Smart Journal”

As a kid, I always learnt – If you fail once and then again, don’t give up and try again! Each year hundreds of new social networks are launched. Some try to be a Facebook clone and then end up…

Continue Reading →

Facebook’s New Sponsored Stories – Brilliant Advertising Tactics or Foolishness?

Even as the public outrage over the newly introduced ‘frictionless’ sharing refuses to die down, Facebook is introducing another major change – the world’s leading social network is now listing sponsored stories in their recently introduced News Ticker. While it may…

Continue Reading →

Is Facebook Heading Towards An Overdose of Sharing?

While it’s true that a social network is all about collaboration and sharing, it still needs to comply with the golden rule that states excess of anything is bad. Till date, Facebook has served as a modern age example of…

Continue Reading →

After Google, Microsoft Planning To Take On Facebook With Socl

Though they may be arch rivals in the online search segment, there’s a common line between Google and Microsoft when it comes to social media. Till 2011, the social media endeavors of both these companies left a lot to be…

Continue Reading →

Google Says Google+ “Is Not A Social Network”, Do You Agree?

There’s no doubt that Google+ started on the right note – it came, saw and conquered the hearts of people all over the world. It had the wow factor and it hit other social media networks where it hurts the…

Continue Reading →

Twitter’s New Activity Tab and Username Streams – Much Needed or Unwanted Mess?

I’ve to admit that I’ve been focused mainly on Facebook and Google+ off-late. For me, it’s a fascinating proposition that Google and Facebook have locked horns in an intense battle of supremacy in the social media world. None the less,…

Continue Reading →

Google+ Pages vs. Facebook Pages – Let The Battle Begin!

When Google+ launched, it was widely projected as the next big Facebook Killer. While that didn’t happen, Google did a remarkable job of exploiting Facebook’s weaknesses with innovative features such as Circles and Hangouts. The world’s leading social network eventually…

Continue Reading →

7 Roadblocks to a Successful Social Media Campaign

Social media campaigns are a norm rather than an exception these days. However, it would be unwise to consider such campaigns as a shortcut to success. Given a sound plan and committed execution, a social media campaign can recover its…

Continue Reading →

Will The ‘Anti-Facebook’ Unthink Be The Next Big Thing In Social Networks?

There’s no doubt that Facebook is by far the world’s leading social network and no other competitor comes close. Over the years, several new social networks have come up with varied strategies to compete with Facebook. Those who tried to…

Continue Reading →

Should Social Marketers Worry About Their Klout Score?

A Marketer’s job is all about influencing others. And when it comes to measuring influence, you simply can’t ignore Klout – undoubtedly the Internet’s most happening social media influence metric service that measures how many people you influence (“True Reach”),…

Continue Reading →

Google+ Now Available For Google Apps Users, How Your Business Can Leverage It

The wait is over and Google+ is finally available for Google App users. The announcement marks a strategic milestone as well as an acid test for Google’s latest social media experiment as the enterprise segment may have a deciding say…

Continue Reading →