How Apple’s iBook Author Tool Redefines the Future of Publishing

There are technology companies and then there’s Apple – a class apart and in a league of its own. Whether it’s transforming the future of smartphones with the iPhone or creating a new business segment for tablets with the iPad, Apple’s technology has been a game changer in several markets. And when Apple announced a…

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Are We That Obsessed with Facebook? [Infographic]

In year 2011, Facebook further solidified its position as the world’s most widely used social network among users across the board. The question is, are we obsessed with Facebook? The infographic below helps us answer that intriguing question. Source: Online Schools

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How Your Business Can Best Benefit from New Google Changes

It’s been an eventful start to the year 2012 for Google. The online search giant’s announcement to introduce tighter integration between its Google+ social network and its organic search results has attracted severe criticism from experts, users and other relevant voices of social media. On its part, Google says that the motivation of including Google+…

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Twitter A Lifesaver

It’s been a remarkable last couple of years for Twitter. When it launched, almost everybody questioned the real life value of a social network which restricted user messages to mere 140 characters. Since then, Twitter has been the epicenter of several political revolutions (Egypt, Libya and now, Nigeria), it’s served as a disaster management tool…

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What is Marketing?

Marketing is the engine that runs any successful business and organization. Last week, we started a series of posts to focus on the basics of social media and digital marketing. Today, we answer the broader question of what is marketing. Though this phrase has been around since several decades, it’s ironically the most commonly misunderstood…

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Google+ Holiday Commercials With The Muppets: A Marketing Case Study!

There are marketing campaigns and there are marketing campaigns that play with your head for a long time. As I mentioned in my last post, I expect 2012 to be a defining year for digital marketing. I also mentioned that video will continue to be a digital marketer’s best friend. The Holiday season is often…

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The Seven Changes to Expect in Digital Marketing

This was a revolutionary year for the digital marketing industry. While conventional marketing ruled the roost a decade back, rapid advancements in social media and technology has meant that businesses can no longer afford to miss the digital marketing bandwagon. Whether it’s social networks, location-based services, mobile websites or social web, I reckon next year…

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Ways Your Business Can Best Use Facebook Private Messaging for Pages

In year 2011, Facebook further solidified its position as the world’s most widely used social network among business and enterprise users. Whether it’s the launch of Facebook for Business, the Facebook Pages for Business and Brands or business-friendly profile changes, the world’s leading social network did most things right to please the business fraternity. Though…

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What to Expect of Social Media in 2012

With the holiday season already here, it’s time to bid adieu to the year 2011 and embrace the New Year with open arms. And the onset of the holiday season inevitably marks the time for predictions for the New Year. All in all, 2011 was a good year for social media. Leading social networks like…

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How To Make The Most Out of Twitter With Least Effort with Buffer App

As an avid Twitter user, I’ve never been averse to trying out third-party apps to improve my overall user experience. I’ve a habit of scheduling tweets and I strongly believe that’s one of the best ways to follow a well-defined tweeting schedule. It keeps my followers interested and ensures that there are no let-ups in…

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Why Google Launched Schemer to Help You Find Activities

With all due respect to Google, its social media efforts till date (apart from Google+) have been nothing to write about. Google Wave was a disaster and Google Buzz made a limited impact. The online search giant witnessed a turnaround in its social media fortunes with the launch of Google+ and it now wants to…

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Twitter Overhauls Everything, Too Many Changes At Once?

As a kid, I always wondered why change is necessary. On one hand, I was taught that if it ain’t broken, don’t fix it. The other school of thought was all about the change is good philosophy and it made me realize that to change is difficult, but not to change can be fatal. None…

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Seven Things That Make Twitter Even More Relevant

People often ask me about which social network do I use the most. To be honest, I’ve never tied myself to any one particular social network and I use all leading social networks for definitive needs. I use LinkedIn as a professional networking and hiring tool, Twitter as a means for marketing, YouTube for video…

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Why Facebook Buying Gowalla Could Change The Social Media Game For Good

Have you ever wondered why Facebook is the world’s most popular social network? Is it all about the user experience? Or is it because Facebook is the undisputed choice for businesses when it comes to social media? Or perhaps because Facebook did most things right while others got it wrong? Well, I strongly believe that…

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Is Spotify Trying To Be The Facebook of Music Industry?

It’s fair to say that Facebook has revolutionized the concept of how a social network can leverage third-party apps to transform itself into a platform. In fact, I strongly believe that apps have played a crucial role in establishing Facebook as the world’s leading social network. It’s no surprise that other social networks such as…

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