The Power Of Social Media — A Blessing Or A Curse?

If the political upheaval in Egypt has taught us one thing, it’s that social media now has incredible power to influence. But is that power becoming too dangerous? History has shown us that giving too much power to a single…

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Social Media – Shifting Power To The People

Social media platforms are not only changing the way we communicate and do business, they’re also changing our level of influence as customers and citizens. Recent events in Egypt, Iran, and Yemen show just how quickly messages can go viral…

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The Need for A Centralized Social Media Cockpit

One of the frustrations with social media platforms is that each focuses on filling one or two particular needs in the marketplace, requiring users to set up accounts or pages on multiple sites. This creates inefficiencies for the busy executive…

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How to Brand and Reinvent Yourself and Business with Social Media

Why do you exist? Why does your business exist? Have you ever thought about this? You should. Whether you’re a purveyor of food products or a purveyor of words, you present a brand. And through targeted marketing campaigns, you strive…

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How Your Business Can Capitalize on Location-Based Marketing

As society evolves into an increasingly mobile interface, businesses must follow suit or get left behind. It seems there’s a new location-based app being incorporated into mobile devices each and every day, and with good reasons. How else are we…

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3 Ways to Use social media sites to monitor your competitors

If you’re in business in any capacity, you understand the importance of targeting your market and customer. By knowing your customer’s demographic, psychographic, and geographic traits, as well as their age, values, and buying patterns, you make the most effective…

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3 Ways to Use Social Media for More Effective Public Relations

All businesses and professionals have a stake in how they’re perceived by the public, by their business partners, and by consumers. Overlooking or minimizing the impact of good public relations is tantamount to dying a slow death. Good PR is…

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Winning With People Using Social Media

No matter where you are in the world, people are people and we all have one thing in common, we want respect: Respect our time. Respect our space. Respect our talents and most of all respect our opinions.  With social media, it’s no…

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