A Perfect Example of Why You Should Mind Your Tweets

Though Japan is in the midst of its worst ever natural disaster which has rendered thousands dead and millions homeless, but that hasn’t deterred some people such as Gilbert Gottfried from cracking mindless jokes over this tragedy. Subsequent to his tweets, Gilbert Gottfried was shown the door by Aflac and he’s since tweeted his apology over the matter as well.

While some people have shown sympathy towards Mr. Gottfried, I personally believe he thoroughly deserves this punishment. I’ve always maintained that you need to maintain your dignity in the social media world and respect others. Unfortunately, Mr. Gottfried didn’t bother to be sensitive enough to others feelings and he’s the latest casualty in the increasingly long list of people fired over tweets.

Mind Your Tweets

To be honest, I have zero tolerance for people who write inappropriate tweets – whether they are bad jokes, public insult, abusive language or even random ramblings without any rhyme or reason. In recent times, a large number of people have even lost their jobs after poorly-thought-out tweets and insensible Facebook updates.

Gottfried’s firing should send the message loud and clear – learn to behave and mind your tweets or else be prepared to face the wrath. Some people believe his intention was not to offend, to inflame, or to express hatred and he was merely trying to use humor as a means of coping with tragedy. I think Gottfried got his tone and there by his intent horribly wrong with his tweets. I’m glad he realized it himself and subsequently apologized.

How do businesses control what their employees tweet?

I believe that business organizations should lay out clear guidelines about what’s acceptable and what’s not. While some would radically oppose this idea as it prohibits the freedom of speed (freedom of tweet) in this case, I think it’s high time that a line should be drawn.

Businesses must come up with a clear strategy of how to keep their employees from putting their cyber feet in their virtual mouths or else I don’t see an end to such non-sense any time soon.

Social Media Policy

I’ve often emphasized the importance of having a well documented social media policy in place for businesses. Such policies should clearly regulate what employees can talk about the company on social media, should provide a concrete plan for training employees to understand defamation, privacy, and intellectual property.

Be sensitive to other

In my opinion, the most disturbing aspect of Gottfried episode is the insensitive attitude towards Japan’s earthquake victims. With all due respect, I don’t understand how Mr. Gottfried was trying to lend a helping hand with his comic material after the devastation wrought by the earthquake and tsunami in Japan.

To be honest, I’m not much of a fan of Gottfried. In fact, I don’t know much about him. Though I don’t know much about the millions of Japanese affected by the tragedy either, I, for one, am trying my level best to help them cope up with this devastating tragedy. What about you you? Here are five ways you can help Japan in this difficult time.

What are your thoughts on this matter? Please share your opinion by leaving a comment below this post.

Douglas Idugboe

Douglas Idugboe, Digital and New Media Marketing Strategist. Founder and Chief Editor of Smedio! A Canadian Bestselling Author, Marketing Strategist, Speaker and Trainer, Who help businesses grow their revenue.
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