Business owners understand the need for a Facebook Fanpage. Creating a page is relatively easy. Engagement with your fans can be quite challenging. Ever thought: ”What does my Facebook fanpage need to attract more fans and keep them coming back for more?” Here are 9 Tips to help you make it a sparkling place.
1. Create a mini hub
If fans visit your Facebook page, why not keep them there for as long as you can? To do so, add Facebook applications to your fanpage. If you own a shop or restaurant, think about adding locator functionality. Fans will be able to search for your nearest location without leaving your page. You might even add a tab with todays special or a tab with your menu of the week. Visit Facebook apps to learn more about Facebook applications.
2. Use creative welcome tabs
Welcome tabs are great landing pages. With a creative design you are able to make the best impression possible. If this is the first contact with your company, better make it an ever lasting one. Welcome videos are extremely inviting to new fans. You could even ask your page visitors what they would like to see on your page. Visit Facebook Welcometab to create your own welcome tab.
3. Offer special content to fans
Fans deserve a reward. Give them access to exclusive content if they click on the like button. Lead your fans to an exclusive video or interview on the welcome tab. Offer them special coupons to receive a discount on your product of the month. The technological possibilities are endless. It comes down to your imagination.
4. Make it personal
Why not reserve one of the tabs to present the contributors to your fan page. Ask each of the community managers to your page to write a small bio, add a picture and present it with an ‘Our Team’ tab on your page. This tab will make your business fan page more personal and increase the likeability of your company.
5. Educate and entertain
Use your fan page to provide educational tips to your fans and ask interesting and fun questions. If your business sells clothes, why not talk about the latest trends. Ask your fans to share pictures of how they dress and give them some advice. Share tips what they could wear this Spring.
6. Set up a storefront
One of the great applications on Facebook is storefrontsocial. If you want to sell your products online, this is definitely an app for you. It’s easy to set up a storefront and present all your products with great looking pictures. Fans will be able to buy directly on your page. And even better – with tweet and share buttons next to the products they are able to share their favorite products with followers and friends.
7. Share your passion
Facebook page is a great place to position your company. Transform the fan page into a real experience. Tell a story about your company. Use video and photos to spread the passion for your brand. Add the right music to it and you’ll be able to enter the power of the heart. Add share buttons to it and watch your Facebook page content spread like wildfire.
8. Dare to take risks
It takes courage to start a business. It asks even more to present yourself in a unique and compelling way. Although there are lots of functionalities on Facebook to support your positioning, being noticed comes down to creativity and guts. Remember that your Facebook page supports how you want others to see your company or brand. The only way to learn if you succeed or not is asking for feedback. So, take some risks and ask your fans for a response.
9. Add a blog
If you have a company blog, you could use NetworkedBlogs to add it to your Facebook page. NetworkedBlogs is the biggest news reader on Facebook, publishing more than 500,000 blogs around the world. It offers a syndication application to share your blog on the fan page, your personal page and your twitter accounts.
For more on Facebook pages, here’s another article I wrote recently: 3 Elements for successful facebook fan pages.
We woud like to hear your experience with Facebook pages. What tips would you add to this list?
Really helpful tips, just that using some facebook apps require learning. What do you suggest and how can one learn them fast?
Thank you Yinka. Great question. Here are 3 suggestions:
1. visit FaceBook Help Centre and click on app support. Under “Application Basics” you’ll find all sorts of basic questions and answers about apps. Read the answer to this Question “How can I learn more about an application before I grant it access to my information?” It will explain how to use “facebook search” to receive more info about apps.
2. visit the facebook app directory http://www.facebook.com/apps This is another great source to learn more about available apps.
3. get support from Facebook FanPage Service Providers. There are 3 types of providers:
a) for basic do-it-yourselfers visit http://www.tabsite.com
b) for customized pages go to
http://www.HyperArts.com
http://www.CustomFanPageDesigns.com
http://www.FanPageGenerator.com
c) for Customized pages with fun apps:
http://www.Involver.com
http://www.NorthSocial.com
d) for Fan Engagement solutions on an enterprise level, visit:
http://www.BuddyMedia.com
http://www.ContextOptional.com
http://www.Vitrue.com
I hope you’ ll find these tips helpful
I added my RSS and YouTube channel the other day. I love it. Basically people don’t have to leave FB to see what is going on on the blog, which is kinda cool 🙂
Love the tips and just had an idea after reading this, thanks!
Thank you Brankica. Good to hear it supported a new idea. Juan.
Some really valuable tips here Juan! Thank you for sharing them! I think the toughest hurdle for me is engaging fans and figuring out the best time to engage with them. I’ve been testing the waters and experimenting so your tips couldn’t be more timely!
Thank you Kathy. Good to hear that you find these tips helpful. I know how difficult it is to figure out the right time and content to make your fans happy and coming back for more. I am sure consistency is the secret to success. The good thing about facebook is that insights shows us what works and what doesn’t. Thanks again. – Juan.
It’s really informative, can i share it on my blog ???
Facebook fan page is an amazing way to market your business and reach your target audience. Especially with the introduction of i-frame based fan pages, the limits to which you can customize your fan page is unlimited.
Amazing article.can i share your article on my blog please ???
I also wanna share, such a nice article. Thanks for sharing with us.
facebook fan page is growing like anything, people prefer to have facebook fan page instead of website. As its easy to market in between social network and with no SEO expense.
i personally tried http://www.facebookfanspagedesign.com. but there are lot many avilable online 🙂
Anush
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Radical Buy This is almost like a Facebook made eBay. You can sell anything on your Facebook page using this unique app. List an item and have it visible to all Facebook users instantly.
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