Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can absorb great lessons from inanimate objects like an hourglass to your pets playing in the yard.
Here are 8 niceties of social media management exercised by small businesses that can be valuable for their bigger counterparts.
1. Enthusiasm
Renowned businesses have established their brand presence in markets, and it has been a long time they bore the passion looking for more economic options to outreach their prospects. Moreover established organizations have steady finance sources. And they don’t have to resort to social media for financiers and related guidance.
But small businesses smartly leverage social media as an inexpensive tool to market their business and obviate squandering funds on gigantic marketing campaigns. Big businesses need to learn how their guileless peers are exploiting social. Impregnate your marketing campaigns with the zest of a newcomer. It is that very element which drives businesses from rags to riches.
2. Bring the personal touch
It has been observed that large businesses often carry a formal relationship with their customers. And this happens to an extent that the seam between a relation and its absence remains indistinct. On the contrary small businesses realize the potential of personal connect – how it works in building trust and win loyal ‘customership’.
Getting in direct touch with your customers, notifies you with many customer concerns that you had no idea before. Organize generic discussion with your customers to know their ideas and lifestyle. This will substantially imprint your brand in their minds. And who knows which moment can turn into that ‘Eureka’ moment for you getting that unique idea for a product.
All these efforts might not instantly manifest results, but they will slowly build your consumer connection which will pay you rich dividends in later run.
Customer Service is an important aspect. Imagine what a negative consumer feedback can do to your business. Being there you can prevent it from happening by applying timely corrective measures. Employ a customer service team thoroughly trained in people handling skills.
3. Unprejudiced approach to social platforms
Despite the fact that large organizations are serious when it comes to their business, and they prefer professional networks more for B2B businesses. But it’s no harm in setting up your presence in hardcore social networks like Instagram and Facebook. A brand recognized by ground level consumers enjoys a preferential space even with their B2B partners. Moreover not necessarily the platform you use hits your right audiences. They might be more comfortable using that small network, which you have probably not noticed by now. This too would unleash potential earning sources.
Don’t limit your reach to only a popular set of social networks. Establish a presence on even budding platforms. This has two advantages: 1. it will introduce you to newer consumers, 2. if the platform outgrows its competitors tomorrow you are an old account holder for them.
4. Innovative methods that act as social media lessons
When it comes to social media marketing, big organizations follow a routine practice of publishing their products and success stories projecting their expertise. With a damn to the fact that readers are bored of hearing you boast your skills all the time. You can experiment with your ways to engage your audience.
Social media does not lay any rules on marketing and you entail complete imaginative liberty in promoting your brand. An exhibition you have sponsored, any business conference you have participated in holds bright chances of you being a topic of discussion with the readers.
5. The art of accepting your naiveté
When it comes to understanding consumers, not a single soul can allege they know it all. And if you want to learn about your customers there can be no better place than social networks.
The conceit that you have been a part of the business and know it better prevents you from learning further. And these are unpredictable times, where a single trend does not linger longer.
For instance we know that hashtags on social wield more power than is visible. The latest of social media innovations is by e-retailer Amazon, which has stepped up its user experience by integrating their cart with Twitter, where users can add products to their carts using #AmazonCart hash tag.
6. Importance of small audience groups
A consumer is a consumer, irrespective of part of the world he lives and the position he holds in the society. For you he should only mean a revenue source. Therefore work on those locations where you have failed to spread your business’ reach. Whether virtually or physically find those audience groups untouched till now, and start building your network there. That small corner might produce more sales than the market hub.
7. Measure referral traffic
Small businesses’ desperation to get business leads them to employ all their sources into studying their business nitty-gritties often better than the larger players. For them even that one visitor directed from twitter matters. And hence they conduct a lot of referral traffic research and analysis to spot that very effort which is majorly acquiring the traffic. Employ your tools and resources to learn the traffic behavior.
8. To be grounded matters
Remember social platform is merely a medium to reach your customers. Always post contact details of your team handling consumer complaints. Connecting with your customers through phone is a good idea. Man-to-man talks trash many barriers and get you closer to your buyers. After resolving their issues, it is a good practice to call up and enquire about their experience.
With people’s sensitivities rising, all industries have submerged into service industry. And such humble service gestures establish stronger hold over audiences and hence the market.
Big market players hold an edge over small businesses when it comes to brand awareness and the strength of resources, to be invested in various marketing campaigns. Just a simple alteration in your regular marketing practices can increase your stance of profit.
[et_social_share]
