7 Ways to Use Twitter in Your Business

It is very easy to start an e-business nowadays. You may decide to start a new e-business, or you may start promoting your already established off-line business on the internet to attract local, national and international consumers for the products and services produced and offered by your company or team. Internet is obviously one of the strongest medium to promote a business and to gain more potential consumers. In order to promote your internet business, you may use many options and one of the very effective solutions is to market your e-business website through social networks. Facebook and Twitter are the most influential and popular social networks of current times. Here we will discuss some of the ways that will make it possible for you to promote your business online.

Increasing your network

Join the topic groups on your Twitter profile as that will let you have all the informative tweets about the business line. You can use Twitter to create a personal brand. As you will tweet about the attractive offers and other information on the twitter, everyone in your Twitter friend circle will be informed about it. Use attractive keywords related with your business while making your informative tweets.

Establish Your Brand and Expertise

Use Twitter to spread information about the expert webinars, seminars and online workshops. Such workshops and webinars are used to establish your brand name along with the expertise with which you can offer your products and services. By using Twitter, you can inform to a larger section of people about such webinars arranged by you. This will publicize your business to newer heights.

Spread Your Message

Use twitter to highlight all possible specialties about your business. One can make a tweet of 140 words maximum to spread information.  This specific feature of Twitter makes it highly useful. In general, people don’t like to read big paragraphs. As while tweeting, you will have to create short informative tweets telling everyone about the special events, activities, offers and prices about your services and products, everybody will keenly observe your tweets. This will increase the potential customer bag for your business.

Communicate with collaborators

Local, national and international businesses requires exclusive communication tools to let the employees working at different locations, cities and countries to communicate about the progress and other important issues related with business. Twitter can work as an excellent collaborative tool. You and your employees will find reduced need to meet in real as twitter will be able to arrange proper meetings for your work team.

Woo your potential customers with special deals and discount offers

As you increase your network on Twitter, you will be able to gather many potential customers on your Twitter profile. By introducing your special deals and seasonal discount offers, you can spread awareness throughout your internet and that will help you to change the potential customers to real customers.

Use twitter as a customer service and complaints platform

Twitter is the swiftest and easiest way to remain in touch with your business clients. In case they suffer any technical issue or working problem, they may directly contact with you on Twitter to inform you about their complaints. This will let you know about the rising issues within time and you will have more time to offer proper solutions.

Create an environment of Loyalty towards customers

Twitter will let you have a chance to connect with your existing and potential future clients at any time. As you will remain in contact with them, you will be able to understand them better. This will let you have a chance to attract their attention towards your business products and services. By responding to their queries and complaints within time, you can make a brand loyalty with the help of twitter.

As you have seen, Twitter can help you in maintaining and promoting your business in great many ways. While you can use it as an excellent collaborative tool, it will also work as an efficient marketing tool.

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  1. Twitter is the first real shot at allowing companies to show they are made of people rather than numbers.
    To show customers they are treated like people themselves, rather than “paycheck funds providers”.
    It’s the first time this happens, before now there really was no way for brands to relate to their customers on a personal basis, and it can open up so many uses for this platform, like the ones you describe in this post.
    Well said.

  2. I see the benefit of Twitter & am uses a service to enable me to post several places at one time. This has GREATLY improved my consistency. I’m noticing however that there are two camps FB & TW the trick seems to create balance as in everything in life is it not? Thanks for encouraging using this platform by providing simple ways to incorporate it!

    Jacqui Dobens

    Professor of Motivation
    Life Tools University

    1. Both Twitter and Facebook have their strong and week points. They’re more of a parallel to each other in their applications. As you rightly mentioned, it about finding balance and find which works best for you.

      Great comment Jacqui.

  3. Very interesting ideas. While certainly, most of the focus re: Twitter & the business focuses on B2C businesses, much of this looks like it would work equally well for B2B and I think that’s important in such articles.

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