The thing which I love most about social media is that it keeps producing one game changer after the other. If you have been following social media circles off-late, there’s a good chance that you’ve heard about Pinterest. In fact, Pinterest is not a recently launched social network; it has been around for about two years but its bagged limelight only in the last couple of months.
In this post, I tell you more about Pinterest and how you can use it for your business.
What is Pinterest?
Simply put, Pinterest is an image-based social network where users create virtual bulletin boards for a variety of topics ranging from cooking, places to visit, to great books they’ve read. It works on the concept that a picture is worth a thousand words. Pinterest uses Boards that are a collage of photos and short descriptions. Users can follow all of another user’s boards or they can just follow certain boards. In short, it’s a social network where you act based on what you see and NOT based on what you read.
Why to use Pinterest for Business?
While it’s no Facebook, Pinterest adoption has grown at a scorching pace in the last few months. In fact, it’s reportedly reached 10 million users faster than any other in history. As a business, it’s an opportunity which you should consider exploring.
How to use Pinterest for Business?
Having played around with Pinterest for a while, I believe it’s a great value add tool for business. Here are 7 ways in which you can leverage Pinterest for your business.
1. Disburse Product/ Service Info
The first and most obvious use of Pinterest is to promote your business products/ services. Simply pin your own products to share with other users in the appropriate categories and share them with a specific customer base.
2. Customer Engagement
Although it’s all about images, Pinterest is a social network at the core. It’s an ideal platform for businesses to build a community around their brand. When users re-pin your items, make sure to comment and thank them. Follow other users, and encourage others to reciprocate your actions. Based on what I’ve seen so far, Pinterest has the potential to become a highly effective customer feedback tool.
3. Link with other social networks
For businesses which already have a presence on Facebook and Twitter, I reckon Pinterest to be a great value addition. As a business, you should redirect customers to Pinterest from these other accounts. It provides customers with a new way to interact with their favorite brands, and improves your business’ social media presence.
4. Contests
I believe Pinterest is a great platform to hold contests to spread the word on your business’ products and services. Come with some innovative contest ideas, ask customers to re-pins, participate on specific boards or creating boards on their own.
5. Gifts
Add a price tag for the items you pin, and add your website link. Pinterest highlights such items in the “gifts” section on Pinterest. Make sure to use the Gifts section to gain more customer outreach for your products and services.
6. SEO
Pinterest is SEO friendly – when you pin your products, add your website link for SEO purposes. This way, you can get high quality backlinks whenever you or other users link to your products. Make sure you write concise descriptions and choose the right keywords to help improve your search-engine ranking.
7. Exclusivity
Lastly, you should realize that Pinterest is still a newcomer in the world of social media. Encourage customers to interact with you on Pinterest by offering exclusive content.
Have you used Pinterest for business yet? What’s your success mantra? Please have your say by leaving a comment.
Great artikel. 🙂
Unfortunately i did not understand how to add a price tag for the items/mine pin.
I was searching on pinterest.com in help, ect, but could find anything about it.
Could you might describe it, please? 🙂
This a great article!
I especially liked the part about running Contests on Pinterest, but I think it needs to be more brand friendly regarding contests.
I wrote a similar article titled “Why Your Brand Needs To Be On Pinterest” on my blog: http://bit.ly/wvBtI5
We did not see any immediate call to action on how to do anything better on Pinterest then Facebook? May have missed something…; Seems like extra work for businesses, however we will sign up and try it out, could be really great with some invested time!
Great article and thanks for sharing. Hotels are a great market segment to utilize Pinterest as a marketing tool as i observed.
Thanks for the article. XinXii is an indie eBook self-publishing and distribution platform,
and we use Pinterest to support our authors market their books: We
pin book covers of books published at our site and link
to the author page, where readers can buy them. Our community can request a Pinterest invite at
XinXii’s Facebook page. http://www.pinterest.com/xinxii_en
When I went to check it out – I found there is a waiting list to join? Is there anyway to skip this?
There’s no way to skip the process but they usually respond to your application quickly.
The quickest way to get in/join is to have some one who is already a user send you an invitation. Your invitation is sent almost immediately.
Great article, I have been trying to think of new ways to use pinterest. I did not realize it could be so helpful for SEO purposes.
I overheard someone say Pinterest icould be a marketing tool for business but had no idea what the meant. Thank you for your explaination. I will test it for my business.
Its very interesting to see if the Pinterets growth curve can keep up the heat 🙂 We just started testing Pinterest with everything we find related to Digital Marketing: http://pinterest.com/atcore/
Great information for all of us who Are new to this. We have not used interest yet…but I’m going to start. http://www.worthy.com
Great little article Douglas! As a digital agency we’ve actually used it to host our clients work/products to get their name out there and have seen a few things get re-pinned which is good news!
http://pinterest.com/bigeyedeers/
that’s great post …
I’m using pinterest as a promotional tool for my blog. It does generate some hits but my users tend to comment on pinterest verses my blog grrr
I’ve just joined Pinterest two days ago for my business – I’ve had some likes and repin already which is good. You need to follow users and add comments on their board to get them to see your board to increase your followers.
But… I wanted to add my own interests such as foods I like, places to go etc – I cannot do that on my business board.
Am I able to have another account for personal or should I add my own interests on the business board?
Any advice would be great!
The most obvious way to use Pinterest for your business is to pin your own products to share with other users. There are a few ways that you can leverage this strategy for the most benefit. Since you can create several boards, it is best to group your pins into product categories for specific customers, such as items for moms, kids, artists, and others.
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