The much-anticipated Facebook Page Timeline is now available for business users. I personally believe it’s a welcome change as it provides more flexibility for businesses to structure their page and interact with their audience – thereby making it a valuable branding and conversation tool. In this post, I present you 7 tips on how to use the Facebook Page timeline feature as an effective branding and conversation tool for your business.
With the newly introduced Timeline, you can customize your Page design and impart a personal touch to your Facebook page. As an example, you can use the new cover photo (851 x 315 pixels [updated]) that sits on top of the new Timeline layout to personalize the page. Choose this photo to contain vital information or pick a design to be consistent with the overall marketing strategy.
I love the chronological aspects of a Facebook Timeline. Businesses can leverage it to present their company history in an innovative manner, especially brands with a long standing history. If you need inspiration, look at the timelines of American Express and Coca Cola and you’ll relate to what I’m saying.
Use the subscribe feature along with the Timeline to get featured in the user’s News Feed without cluttering up any friend counts, groups, or interests users may find obtrusive. Subscriptions coupled with Timeline can streamline a business’s user conversation manifold.
Although Facebook no longer lets brands configure a landing page, it’s still possible to leverage the existing tabs under your cover photo. Brands can change all three Custom Tab images associated with these tabs for promotion.
The best part – Facebook lets you pin content to the tops of your Facebook brand pages for a week. I reckon this is a great place for your time sensitive campaigns. Moreover, I recommend that businesses use this space on a rotational basis for ongoing campaigns.
Images play a key role in Facebook Timelines. The images will now appear larger and take center stage on your page, thereby boosting the overall visual appeal of your Facebook page – so be judicious in choosing the right images.
It’s highly recommended to pay due attention to the About section on your Facebook Timeline. Many customers will take a quick look at the About section to decide whether they want to be associated with you or not, so make sure you have meaningful and high impact info in there.
Do you have any other tips on how to use the Facebook Timeline feature for branding and conversation? If so, please share with us by leaving a comment.