7 Twitter Rules You Must Ignore

Twitter MythsIn March, I wrote a post about how a 5-year old named ‘Twitter’ has changed the social media world forever and for good. Being amongst its privileged adopters, I’m proud to have been a part of Twitter’s fabulous journey. Though there’s no doubt that Twitter is a proven success story, I strongly believe the best is yet to come.

In the last couple of years, businesses have understood the value of social media and Twitter in particular as an innovative means for advertising, marketing and customer service. Twitter has grown exponentially and unfortunately, so have the myths associated with the world’s most popular micro-blogging service. In this post, I aim to set the record straight on 7 most important Twitter rules that you should ignore. Call them myths, artificial Don’ts or whatever – these need to be busted or else your business will never be able to get the best out of Tweetosphere.

Myth #1 – 140 Characters Aren’t Enough

Not many people believed that you can do a lot with 140 characters. Therefore, it’s understandable that it took Twitter three years, two months and one day for Twitter to rack up its first billion tweets. To put things in perspective, Twitter now witnesses nearly a billion tweets each week.

It’s a learning curve to use the 140 character limit judiciously to get your message across. Once an individual/ business are comfortable with the limits, there’s virtually nothing that’s not achievable within 140 characters.

Myth #2 – Not for businesses

This is perhaps the most widespread myth about Twitter. I’ve come across several business owners who believe Twitter is great for personal use but it makes little business sense. There are millions of Twitter success stories in the enterprise as well as the small business world. Heavyweights such as Dell, HP and others serve as a classic example of how Twitter works as a vital business communication tool. Other such as BP serves as a reminder of how NOT to use Twitter in the business world.

Myth #3 – Twitter Lingo is complex

I agree that terms such as tweet, RT, #hashtags and @replies can be overwhelming for newbie users. However, once you are comfortable, it’s a matter of getting used to the routine. Each social network has its own vocabulary and Twitter is no different. For example, Facebook has the concept of likes, pages, fans, and so on.

Myth #4 – I’m better off using Facebook

Facebook is fast approaching the 600 million user mark. I strongly believe one of the major reasons behind Facebook’s stunning growth is the simplicity and intuitiveness it offers. In contrast, Twitter sounds a bit cumbersome. However, choosing one over the other from a business perspective may be a crucial mistake.

Facebook and Twitter aren’t substitutes to each other. Each offer a different value proposition and businesses are best advised to use both appropriately to make their presence felt in the social media world.

Myth #5 – I won’t find customers on Twitter

I’ve come across a number of businesses that have stayed away from Twitter simply because they believe it’s difficult to find and build a customer base. Their argument is that they would be left feeling lonely on Twitter. Twitter is a perfect example of community spirit – you follow interesting people, follow your favorite brands, celebrities, people who like the things that you like.

Myth #6 – The more the followers, the greater the returns

Social media isn’t just about volumes. It is about building a targeted audience for your business. It’s a common misperception that the more the number of followers you have, the better it is for your business. While quality is important, it’s crucial to have followers who are genuinely interested in your business.

Myth #7 – Twitter is all I need

Twitter has been a runaway success in the enterprise as well as small business world. Therefore, a large number of businesses throng to Twitter hoping it would turn around their fortunes. They have no strategy, no planning and consider Twitter as a means to earn some quick bucks. This just isn’t true – Twitter requires a lot of patience, effort and perseverance.

Would you like to add any Twitter myth to the above list? Please share your opinion by leaving a comment below this post.

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  1. I don’t know if this counts as a myth but I know when I started I did not concieve of how useful Twitter Search would become. I can find almost any answer to a question by searching the stream and I find myself turing to Twitter search more often than Google. 

    1. @ssilver:disqus I must agree with you on counting that as a myth. Twitter is not just a micro-blogging network, it also a very formidable real time search engine. Thanks for the comment

    2. I’ll add to that, Susan.  Depending upon your targets, do a search on what someone would be asking that YOU can answer.  I have a few advanced searches saved in RSS (http://search.twitter.com/advanced) so that I can randomly just be the savior to a few dozen people a week.  You’d be surprised how appreciative others are even if they’ve already received an answer.  They’re likely to follow you back, check your website to find out more about you and hang on to your every word from there forward.

  2. Doug, how about “you cannot make friends on twitter.” I’ve actually made several excellent connections and friends by strengthening relationships we started on twitter. In the case of one friend whose business is similar to mine, we now even Skype together. Another friend (who is closer to home) and I go out of our way to meet for lunch occasionally but in between we keep up via twitter. We all enjoy one another’s choice of content and learn from one another.

  3. Doug, how about “you cannot make friends on twitter.” I’ve actually made several excellent connections and friends by strengthening relationships we started on twitter. In the case of one friend whose business is similar to mine, we now even Skype together. Another friend (who is closer to home) and I go out of our way to meet for lunch occasionally but in between we keep up via twitter. We all enjoy one another’s choice of content and learn from one another.

    1. @08eeab828352d5b34575c4d5e045e968:disqus isn’t that a big one? A lot of us have made life-long friends on Twitter we wouldn’t have crossed parts otherwise – thanks to Twitter!

  4. When I joined twitter years ago, I had no idea how effective it would be for getting word out about my blogs.  It has been by far the most effective way of advertising them, and even  monetizing them.  I wrote an article about making money through blogging and Twitter the right way — via building relationships etc. at http://amnottheonlyone.blogspot.com/2011/05/how-to-make-real-money-tweeting-and.html Even though this is not the primary focus of my blog, which is based on building happiness, it has been very popular.

  5. Love that one again Douglas!

    I especially like your point “Facebook isn’t a substitute for Twitter” and vice versa of course. It is one of the most widespread myths in my views.

    Do I have another one? Maybe “You can build your Twitter following in short space of time” 

    Buffered that one, thanks for sharing. And I will be back for sure, love your thought provoking posts Douglas! 🙂 

    1. It’s always a pleasure having you around @twitter-110821538:disqus . Look forward to more of your insights.. Look forward to more of your insights.

    2. It’s always a pleasure having you around @twitter-110821538:disqus . Look forward to more of your insights.. Look forward to more of your insights.

    3.  I second this.  Both Facebook and Twitter have been very useful to me, even though my ‘product’ is simply my writing. 

      About the ‘building Twitter following’ — you can and you can’t.  You can get the numbers up but there’s no substitution for engaging in conversations with people  and providing them with useful information.

  6. This is a good list. There are definitely several misconceptions about Twitter. To add on to #6, I would add that number of followers is not indicative of influence or value. A lot of times people will look at someone’s account and think “he/she has 50k followers, they must have really great content” or conversely, “he/she doesn’t have 50k followers so they must not know what they’re talking about.” While it’s great to have a lot of followers, not only does quality trump quality, but given that there are services that allow you to buy followers, as well as other duplicitous means for getting them, you can’t judge influence or effectiveness strictly by follower count.

    1. I’ll add to that, Ms. Rasberry.  I deleted my Facebook account months ago thinking I didn’t need it, then returned.  Lost my 2000+ followers and am gradually rebuilding.  Even though I get mentions and people who head to my site and then contact me for business, it still sticks me that I have a mere 200+ followers now.  My concern has often been that if prospects don’t see that I have tons of followers, they won’t feel confident of my abilities.  I wish more people understood it’s quality and not quantity that counts, but you know how that is.  Most see small numbers and discount the individual or brand.

      1. @twitter-25946616:disqus  You said it right. Followers count is not indicative of quality or expertise. @NixonVS:disqus As  rightly mentioned, it’s unfortunate that most people tend to judge a book by its cover. Twitter works best when you become part of a community within Twitter and are known to be a contributor of quality content, advice, and good friend.

      2. @twitter-25946616:disqus  You said it right. Followers count is not indicative of quality or expertise. @NixonVS:disqus As  rightly mentioned, it’s unfortunate that most people tend to judge a book by its cover. Twitter works best when you become part of a community within Twitter and are known to be a contributor of quality content, advice, and good friend.

      3. @twitter-25946616:disqus  You said it right. Followers count is not indicative of quality or expertise. @NixonVS:disqus As  rightly mentioned, it’s unfortunate that most people tend to judge a book by its cover. Twitter works best when you become part of a community within Twitter and are known to be a contributor of quality content, advice, and good friend.

    2. I agree with Tamara. It’s annoying to see social media leaders boast of their Twitter following when it’s vendors and spammers. I use the search engine to see how may people are retweeting their tweets and if those folks are real life people.

  7.  The #6 myth is definitely true, I started to became suspicious when I see people with 20k+ followers and 20k+ following where the content of their Tweets is kinda… meh. Makes me think twice about how the got those numbers.

    1. As a custumer or person  i dont believe that a person can read the twitts of 1000 people. How inportant is for that person my oppinions??

      1. It’s been amazing to me how well micro-blogging on Twitter and blogging go together. Each helps to monetize the other, and each helps to build a base for the other.  I never would have thought that just having conversations on Twitter and sending out links and RTs to interesting things would be so good for my bottom line.  

  8.  And let’s not forget the myth about Twitter being full of people tweeting about what they had for lunch and the play by play.   

    It’s funny Douglas, we are all a tad guilty of having our preferred platform and fail to realize that it really isn’t about where we want to engage . . . it’s totally about where our audience wants to engage us!

    Thanks for putting this fantastic post out there Douglas!

    Respectfully,
    Paul Castain

    1. See, but even this isn’t a problem depending on what you’re looking for.  Some of my clients are restaurants.  So when I check my advanced search and find who’s tweeting about the delicious Italian food they had for lunch within x miles of my area or of a client, I can respond with, “Have you tried xyz at Popakalocki (fake name)?”  They always respond and many will let the restaurant owner know that they discovered them by a tweet.  

      We shouldn’t be so hung up on what people who seemingly have nothing to say tweet.  Even THOSE tweets can be valuable to those of us using Twitter for business purposes.  Someone tweets about something stuck in his or her teeth?  Works for a dental client.  Hey . . . work with what’s tweeted!

      1. Totally agree and never understood that myth.

        There’s another side to this too, what some see as “play by play” others can see as an opportunity to validate someone and connect.

        I truly believe that we all have a story and want to be heard.

        I’m with ya 100% 🙂 

        1.  You’re on the money @paulcastain:disqus  when you said, “…it’s about where our audience want to engage us!” And just as @NixonVS:disqus clearly illustrated with the “delicious Italian food”, it’s sometimes not about the tool but about the user of the tool. Knowing how to best use a social platform, be it Twitter or Facebook, is what makes the difference., it’s sometimes not about the tool but about the user of the tool. Knowing how to best use a social platform, be it Twitter or Facebook, is what makes the difference.

          1. Douglas, I’d like to one up ya.  It’s *ALWAYS* about the engagement and *NEVER* about the particular tool.  It’s called *SOCIAL* media.  We have to be social and engage others.  Like we’re doing here.  

            Twitter’s going to change.  Facebook will change.  There’ll be the next best thing in no time.  It’s always going to be about really talking to people, asking questions, getting opinions, offering suggestions.  

            About two years ago I posted an article in LinkedIn and about a week later the editor of Forbes magazine contacted me and asked to use it.  That wouldn’t have happened if I was just yelling across LinkedIn, “Hey!  Look at me!!  Over here!”  It takes real communications and dialogue.  That’s always going to get us real attention and you never know by whom.

            If you’d like to read the article that sparked that interest and was a catalyst in boosting the business I hadn’t even started yet, it’s here.  http://bit.ly/9Klxkg

            If you network with influence, it takes time but you will build a powerful following by some very influential people who will take you anywhere you want to go.  

                  1. Wow, Douglas.  How nice of you. I do believe we just took social to the nth power!  Thank you and glad that we’ve engaged here.  Looking forward to more.  With you all. 

  9. Very nice post about twitter. I do believe that 140 characters are not enough. Specially you have to give a long URL in your tweet. I face this issue many times and finally its resolved when i stat using Google URL shortner.

  10. Re Myth #2: Twitter is not for business. ???? My stats show that visitors to my art website who get there from Twitter or Facebook stay longer and view more pages. I’ve found out about exhibition opportunities, sold work, had my work on TV, networked with other arts professionals and generally gained exposure for my work that would be nigh on impossible through other means, all via Twitter.

    1. @1a2eede2ef969480a86c7c39be0723d6:disqus , that myth is mostly perpetuated by users that are mostly putting the cart before the horse with their Twitter marketing campaign. Twitter may not be the best place to make a blatant sales pitch but it’s a great place to start the sales conversation. 

  11. Great post!

    140 characters are definitely enough, it just takes a bit of getting used to and I definitely agree with No 6 – it doesn’t matter if you have 10 followers or 10,000, if they’re not interacting with you it’s a meaningless number.

    1. …and without interaction, the “social” part of the equation is out and we’d be back to the old media disease of “I talk, you listen” syndrome. Thanks for the comment @Bridiej:disqus .

  12. I really like this article and hear what everyone has commented on.  For me Twitter has provided me with a vehicle to improve my BNI pitch, improve my SEO inadvertently – well I had to get more into less characters and make it more relevant! 🙂 

    As for linking, well I started making cheatsheets and marketing materials that I could link into my twitter pitch so people could click and read more immediately.  I also started answering questions from clients, connecting with people worldwide that I would never have dreamed of speaking to before now! 

    Twitter has opened a world of possibilities for me.  At the moment my account needs a little re-organising and I am at fault for not spending the time with it, I have received work via Twitter, less from Facebook and LinkedIn, but potentially because I don’t court work from the other 2 as much as I do from Twitter.  Twitter for me is far mor portable than the other two.

    I am sure there is stillmuch to learn but am totally hooked!

  13. 8. Following others is the only way to track them on Twitter.

    Everyone you follow goes to your Twitter home page, your “timeline,” and after only a few follows that page can become excruciatingly cluttered. If you follow 300 accounts, you might see 20 tweets a minute at times during the day. Imagine following thousands like many people do.

    Don’t be afraid to unfollow some of the accounts that clog your timeline, and instead organize Lists. Lists are tweet timelines on their own, but if you’re not following the accounts in the lists, they don’t clog your home page. As an added bonus, if any of your lists are especially useful (and it’s public), others can follow it too.

    I have categories of lists like college football, music, tech support, and Braves baseball, where I list dozens of accounts that fit those categories without following them. I still see their tweets, and I never miss a tweet by a personal friend because I only follow people I know, with a few favorite exceptions.

    1.  Another benefit of lists is that by using them you’re helping other twitterers. In addition to a couple of auto-generated lists, I organize followers by categories as I accept them and sometimes further as I interact with them.  Other twitterers can then browse my lists to find people who have similar interests.

      Also, people *like* being listed and will often go ‘check out’ people who list them even if they don’t auto-followback. I get a lot of followers that way.  I don’t list everyone, but I do list many of my followers.

  14. Great post. I recently join twitter and don’t regret it one bit. I used to subscribe to some of the myths listed above but I now see the light. My wife is also working to build up her business using twitter and other marketing tools. Thanks.

  15. Good article Douglas. My business has had great success with Twitter. It’s good to source customers with, especially in the early stages before the SEO work has started to kick in.

  16. Twitter certainly needs work like all marketing. But saying little and saying it well can be a winner – surely the best explanation of quality over quantity?

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