I’ve always maintained that the true power of social media lies in its dynamism. Year after year, social media has reinvented itself and it will continue to do in the years to come. While social media started off in the form of blogs and wikis, the onus is now on using the optimal mix of various social networks such as Facebook, Twitter, Pinterest and others coupled with email and instant messaging tools.
In this post, I emphasize upon seven things that you need to know about the evolution of social media.
It’s not anti-email
Being an early adopter of social media, I’m intrigued on the comparisons with email. In my opinion, social media vs. email is not an either/ or proposition. Social media was never meant to replace email. Instead, social media works best in conjunction with email and other legacy communication medium.
Blogging isn’t dead
Blogs are perhaps the earliest form of social media. I come across several experts who claim blogs won’t survive the test of time. I strongly believe that blogging as a form of social media is here to stay. In fact, modern social networks such as Facebook, Twitter and Pinterest help make your blog an even more powerful social media tool.
Number of Fans and Followers
While statistics such as number of fans and followers is important, it isn’t the only metric of success in the social media world. In fact, an increase in number of fans/ followers is usually the positive side effect of your overall social media efforts.
Interactivity
I strongly believe that social media thrives on interactivity. The unique selling proposition of social media is the high degree of “interactive user feedback”, something that was amiss in traditional media techniques. Contrary to several old school media techniques which worked as monologues, social media is an active proponent of creative participation and community building.
The sociology of social media lies in its dynamism and interactive relationship with media consumers.
Democracy
Social media has been a great advocate for democratization of media. Social media is a mass-access open-to-all service as opposed to traditional techniques which were limited in reach and worked for only a select few. It’s fair to say that social media has led the democratization of media for all kinds of businesses by opening up new avenues of creating, publishing, distributing and consuming media content.
Globalization
We live in a globalized economy and nobody is too far, courtesy of the wide reach of social media. It has played a crucial role in building viral communities spanning geographical and cultural borders, thereby providing businesses with a unique opportunity to target customers worldwide.
Social Change
A popular saying quotes that “Man is a social animal”. While that’s true, our social needs are constantly changing. Media techniques which worked perfectly in the past may not be crowd pullers today and vice-versa. In that respect, social media is re-defining the paradigm of social change.
Whether it’s natural calamities such as the Tsunami in Japan or the earthquake in Haiti or public outbursts such as in Syria and the Edward Snowden saga, social media is driving the social change revolution.
What are your views on the evolution of social media?
[et_social_share]
You’er making great points Douglas. It’s great to see social media evolving – it’s funny how some people see the rise and falls of specific social networks and proclaim social networking as a whole is dead. People fail to see that social media is an outgrowth of people simply finding more efficient way to interact. Just as language has evolved, so will the communication mediums that contain the messages and ideas that people so eagerly want to share.
I’m also personally intrigued by the globalization aspect of social media as you mentioned on point #6. There is a lot of cultural ignorance that we have of other cultures around the world, and connecting with different people in a familiar setting encourages people to understand each other. In the next 10 years, there will be some 3 billion new people with Internet access, and a majority of them will be using social media. That’s 3 billion new ideas being exchanged and shared. Think of what THAT will do for the evolution of social media. I am frankly excited about it!
Pavel, the future of social media is strong! Its daily applications will be so secondhand, it’d become just how we do things that we just wouldn’t think about it any more. We are certainly not there yet but that’s where we are heading. Only those that develop their vision far enough can see the inevitability of the age that’s dawning. As businesses, individuals, or brands, we must begin to evolve with this reality of the future, because only those that do will survive the new environment and future we are now standing at its doors.
Great points.Doctors need to observe this great points in marketing of their services.
Erick Kinuthia
Team MDWebpro.com
As said “Change is the law of nature”, which is perfectly captured in your point #7 Social Change.
Hi Douglas,
All points are very good and I agreed with you. Particularly number 3. The number of Followers/Likes should not be taken as the result of your Social Media efforts.
I often meet people (potential clients) who think that the higher the number of Followers the better their SMM its going. To which I proceed to explain that you can buy 1000’s of those for only pennies a day and that it is better to concentrate and engage with all the organic followers rather than on the numbers.
I actually had to let go one of my biggest contracts for the same reason just a couple months ago.. They only cared for a higher number of followers, while my believe as a company is that valuable contacts brings more to the table.
Once again, Thank you Douglas!!!
Hey @DJPerez:disqus ! Great to see you here.
As you rightly said, 10 brand fanatics beat 100 metrics followers 100% of the time!
I simply want to mention I am just newbie to weblog and certainly liked this blog. Very likely I’m going to bookmark your site . You actually come with beneficial well written articles. Regards for sharing with us your web site.
I’ve said that least 1841199 times. SCK was here
I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. Cheers
On my computer I can’t play anything online. Anywhere it says that the computer needs to recieve information from somewhere it just errors out. I can’t play any online games like World of Warcraft or even log into Pokerstars. Also my firefox is about the only thing that works on the internet. Internet explorer dosen’t work either. Ive tryed changing security settings and even running the computer in safe mode to try to get some of these things to work, but to no avail. I also called up my internet service provider(att uverse) to try to get Warcraft to work but they tryed a bunch of things but nothing helped. It’s a labtop and I’ve tryed it from other places so its not the isp. I have Window Vista, Any idea what could be causing this problem? Thanks. mostly its error receiving data or something similar.
Most paid surveys are issued from advertising research businesses, who are employed by bigger companies who create products or solutions and need to gather the opinions of the general community. The important to earning additional income is to signal up with numerous on-line surveys companies and wait around to be contacted when a study gets [url=http://www.newmonclerjacketsdown.com/%E3%83%A2%E3%83%B3%E3%82%AF%E3%83%AC%E3%83%BC%E3%83%AB-%E3%83%AC%E3%83%87%E3%82%A3%E3%83%BC%E3%82%B9-c-61.html] モンクレールジャケット [/url] accessible. Most businesses ask for much less than [url=http://www.mbtbootsjp.com/] mbt 激安 [/url] 10 compensated surveys for each thirty day period of every member, which is why it is essential that you sign up with more than 1 company.When you signal up to participate in paid surveys, you will offer some common information that will [url=http://www.miumiujp2013.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E8%B2%A1%E5%B8%83-c-96.html] miumiu財布新作 [/url] act as your profile. The marketing study business who provides the on-line surveys will use your profile to match you with the appropriate paid surveys possibilities. When on-line surveys become available for you, the business will notify you via e-mail and send an invitation for you to take part. If you are interested, you merely log in to your account and total the survey. [url=http://www.newtoryburchjpsales.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%90%E3%83%83%E3%82%B0-c-153.html] トリーバーチ バッグ激安 [/url] When it arrives to payment, all companies are different in how they deal with repayments. [url=http://www.newmiumiushop.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%90%E3%83%83%E3%82%B0-c-95.html] miumiu 新作 バッグ [/url] It is a great concept to become acquainted with the payment methods of each and every company that you function with so that you will know when to expect a [url=http://www.newmarcbymarcjacobsjp.com/] marc by marc jacobs [/url] paycheck. The vast majority of repayments are mailed and will arrive according to the terms and circumstances of the advertising study business that provides the compensated surveys.The amount of cash that you make with compensated surveys is truly up to you and will mirror the time spent taking part in various programs. Because payments generally variety from $1.00 to $fifty.00 for each survey, the earning possible is there if you are willing to tap into it. The reality is that everyone desires to be part of [url=http://www.cheapferragamosalejpn.com/%E3%83%95%E3%82%A7%E3%83%A9%E3%82%AC%E3%83%A2%E9%9D%B4-c-77.html] フェラガモ 靴 メンズ [/url] the highest compensated surveys, which is why the trick is to discover where those opportunities are and be ready to pounce. If you want to discover much more about the best businesses to work with, the most trustworthy studying that you can do is through critiques. In getting the opportunity to read another’s see or expertise with a specific business, you will acquire a great deal of perception as to how the operation works and whether or not you wish to participate. Presently, there are a number of opportunities for paid surveys on-line. From operating directly with companies to becoming a member of a marketing study panel, there is no shortage on [url=http://www.discountnewmonclerdownsjp.com/] モンクレール アウトレット [/url] places to discuss your opinion. If you have an opinion, adore to discuss it and don’t mind being compensated for it, online surveys are a fantastic way to make additional cash in your spare time. Make not mistake – these opportunities are not a get wealthy fast scheme or something of the brief. Businesses need your viewpoint and they are willing to spend for it, so the subsequent time you tell someone what you believe, keep in thoughts that your time and your thoughts are both really worth cash.The information contained in this article is designed to be used as reference purposes only. It should not be utilized as, [url=http://www.miumiujp2013.com/] miu miu 店舗 [/url] in place of or in conjunction with professional legal or monetary advice relating to paid surveys, online surveys or studying how to make money from home.
I tried looking at your blog with my new iphone 4 and the design does not seem to be right. Might want to check it out on WAP as well as it seems most cellular phone layouts are not working with your web site.
Strange , this page shows up with a black color to it, what color is the primary color on your webpage?
This really solved my problem, thank you!
When I originally commented I clicked on the Notify me whenever new comments are added checkbox and currently each and every time a remark is added I get four email messages with the identical comment.
How come you dont have your website viewable in wap format? Can not view anything in my Droid.
It appears to me that this site doesnt load up on a Motorola Droid. Are other folks getting the exact same issue? I like this web site and dont want to have to skip it any time Im gone from my computer.
gucci lol, it seems anyone can make a viral video/song like him nowadays… – upload your video to youtube? . – go to AUTHENTICVIEWS C()M, and select how many views you want. – Finally, watch your views, subs, haters, and popularity explode!. just look at gucci, waka, lil b, soulja, chief, and more!
I’ve learned some important things through your post. I’d also like to mention that there may be a situation where you will make application for a loan and don’t need a co-signer such as a U.S. Student Aid Loan. However, if you are getting credit through a conventional bank or investment company then you need to be made ready to have a co-signer ready to assist you to. The lenders will base that decision on the few aspects but the most significant will be your credit rating. There are some loan companies that will additionally look at your work history and choose based on this but in many cases it will depend on your score.
I am often to blogging and i really appreciate your content. The article has really peaks my interest. I am going to bookmark your site and keep checking for new information.
Just got what i really needed, thanks..
Just to let you know your blog appears a little bit different on Safari on my laptop using Linux .
The structure for the web site is a tad off in Epiphany. Even So I like your web site. I might have to install a normal browser just to enjoy it.
I have a white wine that I haven’t opened yet …can I save it and use the rest for later?? I don’t know what is clarified butter? hahaha! Help!! Thanks!!
I read this post fully regarding the difference of hottest and earlier technologies, it’s amazing article.
We are a group of volunteers and starting a new scheme in our community. Your web site offered us with valuable info to work on. You’ve done an impressive job and our entire community will be grateful to you.
I feel one of your ads triggered my web browser to resize, you might well need to get that on your blacklist.
Have you considered including several social bookmarking buttons to these blogs. At least for myspace.
A motivating discussion is definitely worth comment. I think that you need to publish more on this subject, it might not be a taboo subject but generally people don’t talk about these subjects. To the next! Many thanks!!
Wonderful work! This is the kind of information that are meant to be shared around the internet. Disgrace on Google for now not positioning this put up higher! Come on over and seek advice from my website . Thank you =)
Thanks for your marvelous posting! I seriously enjoyed reading it, you can be a great author. I will always bookmark your blog and definitely will come back later on. I want to encourage you to ultimately continue your great posts, have a nice weekend!
Have you given any kind of thought at all with converting your current web page in to Chinese? I know a few of translaters right here that would help you do it for no cost if you want to get in touch with me personally.
Even though I really like this publish, I think there was an spelling error close to the finish from the 3rd sentence.
What to SellProducts are the lifestyle of garage revenue. No matter how great the environment is, how friendly the sellers are, if the goods are undesirable and worthless, there is no way for your garage sale to succeed.Gather products that you think are heading to promote. If feasible, concentrate on a theme because this makes your garage [url=http://www.newmonclerdownsjp.com/] モンクレール ダウン メンズ [/url] sale more interesting. If most of the products you’re promoting are antiques, you can advertise your sale with themes like “Back to the Past” or “Heading Nostalgic”.The Individuals behind the SalesGarage sales are more effective when they [url=http://www.discountmbtsjp.com/] MBT 通販 [/url] are organized by a group of individuals. It is much better to inquire people whose company you enjoy to help you out with your garage sale like your family, family members, friends and colleagues.Taking Treatment of the TechnicalitiesNow that you know what you are going to promote and who’s heading to help you out, the subsequent factor you ought to focus on is obtaining a allow. You will only be awarded a license to put up a garage sale if you [url=http://www.mbtbootsjp.com/] mbt アウトレット [/url] are prepared and in a position to comply with their specifications. Among other items, you should have ready info about when and exactly where you’re preparing to established up [url=http://www.toryburchmalljp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%88%E3%83%BC%E3%83%88-c-21.html] トリーバーチ トート [/url] shop. Advertising about the EventAdvertising is 1 of the important keys for your garage sale company to become lucrative. It is essential for as many individuals as possible to learn about your garage sale. Your advertisement choices however may be limited or constrained by the terms and conditions of your permit. Be resourceful and creative when creating sign boards and flyers. If you have a lot of money invested in your garage sale, don’t wait to spend a small for [url=http://www.newmiumiushop.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E8%B2%A1%E5%B8%83-c-96.html] miumiu 財布 がま口 [/url] compensated advertisements like [url=http://www.miumiujp2013.com/] miumiu バッグ [/url] placing [url=http://www.toryburchmalljp.com/%E3%83%88%E3%83%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%81-%E3%83%90%E3%83%83%E3%82%B0-c-22.html] トリーバーチバッグ [/url] advertisements in newspapers and creating use of push release solutions. Setting up Garage Sale PoliciesSet up a baggage counter to prevent customers with destructive intent from becoming in a position to stow products in their luggage. Be ready to say no to people who are wishing to rest for a little while inside your home. Set up an improvised dressing room with a full-length mirror so that people will not have to request to enter your home for fitting purposes.Finally, never forget to provide and sell with a smile. That’s certain to give your clients an additional cause to come back again!
1 of the things that is frequently hard to know is how and when to be pushy properly. In these hardscrabble occasions, completely polite people do not stand a lot of a opportunity of obtaining what they want. Nevertheless, not sufficient can be said for creating yourself known in a decent and unobnoxious method. The key is to use your instinct and your brain, each at the same time, and pray for a little luck. When Lazaro Hernandez was a style student at Parson’s School of Design in New York, he had a chance encounter in an airport with Anna Wintour, editor in chief of Vogue Magazine. In fact, she [url=http://www.newmarcbymarcjacobsjp.com/] マークバイマーク [/url] was obtaining on his airplane. Lazaro wasn’t so sure he experienced the nerve to approach, but 1 hour [url=http://www.discountmbtsjp.com/] mbtシューズ激安 [/url] into the flight, he could stand it no lengthier. Lazaro wrote a humble note on an airsick bag, which explained that he was a fashion student who would soon be looking for an internship. He noted that she probably received requests like this all the time, but wondered if maybe someone had given her a opportunity at the starting of her career. He also wrote that he understood she had the energy to help him. Then, trembling, he approached. Lazaro stood prior to Ms. Wintour’s seated determine, and stated her name. No answer. He repeated her title a number of times. No solution. He even crossed the uncrossable boundary and touched her arm. Nonetheless no reply. Finally, he still left his plea below her martini glass and crept back to his seat. [url=http://www.newmonclerdownsjp.com/%E3%83%99%E3%82%B9%E3%83%88-c-100.html] モンクレールダウンベスト [/url] Several months later on, he obtained a contact from a significant designer who’d gotten Lazaro’s letter from Ms. [url=http://www.newmiumiushop.com/%E5%A4%A7%E4%BA%BA%E6%B0%97-%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6-%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E9%95%B7%E8%B2%A1%E5%B8%83-p-665.html] ミュウミュウ 長財布 [/url] Wintour with directions that it was not to be ignored. A subsequent job interview demonstrated that he had talent, and Lazaro was employed for his first internship. Lazaro not [url=http://www.marcjacobsbagsjpn.com/%E3%83%9E%E3%83%BC%E3%82%AF%E3%83%90%E3%82%A4%E3%83%9E%E3%83%BC%E3%82%AF-%E3%83%88%E3%83%BC%E3%83%88-c-42.html] マークバイマークジェイコブスstandard supply tote [/url] only had excellent luck to get on an plane with the most potent lady in the style industry, he had the savvy to make use of the opportunity. He was prepared when his split came with a portfolio of samples he’d worked hard on, creating it the very best it could be. Then he did the most essential factor of all: he sent Ms. Wintour a thank you be aware, which prompted a fax from the woman herself declaring she was glad it all labored out. This to me is a good instance of well-dealt with pushiness, in that Lazaro used the chance as a lot as he could, but then was entirely respectful and gracious. It is also evidence that a letter works, particularly when sent below unique circumstances. Designer Michael Kors was a store clerk, he sold Calvin Klein a ski jacket, and stuffed his design sketches into the sleeve as the jacket was en path [url=http://www.newmiumiubagjp.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%90%E3%83%83%E3%82%B0-c-95.html] miumiu バッグ [/url] to supply. A documentary film director I know who required a estimate from a famous director to help her get grants pulled a comparable coup. She found out where Woody Allen lived, then had a duplicate of her latest movie sent to his doorway with a handwritten be aware requesting a favorable remark. He obliged. Everybody has to start somewhere, even the wealthy and well-known. So if you can approach politely, ideally through some other indicates than the entrance workplace, your efforts will probably not be noticed as pushy but as what 1 does to get a split. Component of the reason this works is the honesty involved. You are telling them what you require up entrance. So this is extremely different than speaking up a possible contact at a cocktail party with the sole agenda of getting them appear at your work, or hanging out a well being club frequented by a particular star so you can add them to your list of influential buddies. Those would be considered inappropriate covert agenda moves that are really looked down upon by the rich and potent. Too often we assume that the way to method an industry or a leader is [url=http://www.miumiujp2013.com/%E3%83%9F%E3%83%A5%E3%82%A6%E3%83%9F%E3%83%A5%E3%82%A6%E3%82%AD%E3%83%BC%E3%82%B1%E3%83%BC%E3%82%B9-c-99.html] ミュウミュウ キーケース [/url] from the bottom, worming your way up through the ranks. A a lot more effective approach is just to go straight to the top, exactly where you very well may connect with the person who can make everything happen for you. This is why letters are such a great tool for approaching these individuals. They can study it in their own time, they are not as well obtrusive, and if well-written and delivered in a subtle but attention-obtaining way, they can work miracles. Important people, just like the rest of us, do not like to be used. On the other hand, most individuals do like [url=http://www.jpmonclerdownshop.com] モンクレール ベスト [/url] to be helpful, and a immediate request can be amazingly effective. 2004 Suzanne Falter-Barns. Reprint permission available. Use to suzanne@howmuchjoy.com
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to more added agreeable from you! By the way, how could we communicate?
I have seen a great deal of useful factors on your web page about pc’s. However, I have the judgment that notebook computers are still less than powerful adequately to be a sensible choice if you generally do jobs that require a lot of power, for instance video editing and enhancing. But for world-wide-web surfing, microsoft word processing, and most other popular computer work they are fine, provided you never mind the tiny screen size. Appreciate sharing your notions.
An cool post there mate ! Cheers for that .
Special Hair Care Solutions To Use To Aid Grow Hair Speedy Naturally
Hello, I just hopped over to your web-site thru StumbleUpon. Not somthing I might normally browse, but I liked your views none the less. Thanks for creating something worth reading.
hello there and thanks in your info – I have definitely picked up anything new from proper here. I did however experience several technical issues using this website, as I experienced to reload the web site many occasions previous to I may just get it to load correctly. I had been puzzling over if your web host is OK? Not that I am complaining, but slow loading cases instances will very frequently affect your placement in google and could harm your high-quality ranking if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m adding this RSS to my email and can look out for much extra of your respective interesting content. Make sure you replace this again soon..
Organic Hair Growth- Simple Ways To Grow Long Hair Naturally
Great points to keep in mind. For IMO the social media of today is simply the natural evolution of the older underlying technologies such as email and blogging. And while I don’t think these methods of out reach are every going away they have been changed in their nature and use because of the much more inclusive social media formats that exist today. So don’t every count out blogging, email, and other older out reach methods as they will be there to go along with FB, G+, and LinkedIn for a very long time. But most of the outreach and contact of the future will be social media based.