7 Personal Branding Secrets of Facebook Pages

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Did you know that personal branding is the secret to growing your business, especially with Facebook pages? If you think about Vin Diesel, Will Smith, Tony Robbins or Mary Smith. They’ve built their success around their personal brands. You might think that this works only for celebrities. Well, here’s the good news. It works for your business as well. So, start thinking about personal branding for your business.

Personal branding depends on using the right channels to connect with customers. Let’s start today with Facebook. Here are 7 secrets to create your personal brand with a Facebook page:

1. Claim your domain name for your Facebook pages

Your personal name is the basic core indicator of your brand. So, make sure you get your own domain name as quickly as possible. How? Go to facebook username to change the url for your personal account. If the full name is not available, try your last name with first initials.

Creating Facebook pages for your business should begin with naming it after yourself. Keep in mind that you can’t change the name of a page once it’s created. To claim the personal domain name (url) for the page, you need 25 fans. That’s why you need a personal account. If you have enough friends, you can invite them to like your page.

I recently discovered another great Facebook application to claim your personal web address. To learn more “how to” visit Facebook webaddress.

2. Create a personal wall picture for your Facebook Pages

Use your wall picture (250 x 500) for your personal branding. Tell visitors why they should like you. Mari Smith, is one of the best examples I know of a great and very personal wall picture. She uses a personal color for the background, her name on top, with a link to her twitter account and website. She also presents her latest book: Facebook marketing, an hour a day.

3. Add a personal welcome message to your Facebook Pages

Your personal brand sets a positive expectation and a promise to your market. Use a personal message on your welcome tab to confirm these expectations. Make sure you make the call for action. Let your fans know that you’re actively seeking business. Hire a good fan page designer to create your welcome page.

4. Share your specialization

Why should people visit your Facebook page if you’re doing business on Facebook or doing business with Facebook? What is the specialization you like to link to your personal brand? Here are 3 options for successful branding. Add your personal tag line on the wall picture. The best tag lines position you as the owner of a niche market. Use the information form under the wall picture to explain the value you offer. Reserve the info tab on the page to share your specialization.

5. Add events

Give people a chance to personally meet and listen to you. Facebook events is a great app to organize events and let your fans know about upcoming events. Add a photo of the event and a brief description. Inform your fans about time and location. The events are linked to a special event tab on your page.

There are two  great things about Facebook Events. One is that your fans can share them with their friends. Second, your fans can respond via RSVP (from the French RSVP, répondez s’il vous plaît, meaning “reply please”). If they invite them for the event, they receive an RSVP with 3 options: attending, maybe attending, not attending. This info is also displayed to new visitors of the event. If they spot a photo of one of their friends among the attendees, it might just pull them over to join the event as well.

6. Offer the essential information

If prospects have a positive feeling about you, they might sign up to receive an ebook or newsletter. A sign up form on your welcome tab guides them to the information you want to share. Make sure you have the information ready.

Offer your fans some free training in return for their email and name. Reserve a special tab and name it Free Training. Add a welcome video and a sign up form and your set to go.

Facebook offers a lot of options to share personal messages. How about using the RSS Graffiti application. It gets your rss feeds and puts them on your wall. You can share a personal message with your fans on top of your wall page, just beside your name.

7. Hire the best community manager for your Facebook Pages

Once your fans visit your page more often and interact with you, be ready for them. Give them the personal attention they deserve. Build upon the positive feeling and understanding of your service and confirm their expectations. Finally, the fans will be ready to grant you business. Excellent community management is key for successful engagement with your fans. Assign at least two community managers for your page. Create an editorial guide with predefined rules for the interaction with your fans.

There are more things you can do to turn your Facebook page into a personal branding platform. I’m sure if you start with these 7, you’ll outperform a lot of your competitors. Before you begin, visit other pages and let them inspire you: go to Facebook pages.

What’s your experience with using Facebook pages for personal branding? Share your experience or  ask any question about Facebook pages in the comment box below.

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  3. Justin Teoh

    Awesome article Juan – really useful information here. I am in the process of creating a Facebook fan page, so this article has come at a really good time for me!

    1. Juan Felix

      Hi Justin, thank you. Great to hear that my timing is right for your page.

  4. Manal Assaad

    Thanks for the tips, useful indeed though might be impractical for some. I have successfully built my personal brand on social media, including a facebook page (you can check it out here http://on.fb.me/TheManalyst). What I can’t find relevant to my case is the free training or free resources. Although I might work out some things that I can offer, but I doubt that there would be huge demand for them. Though thank you for the “add events” tip. It just gave me the idea of adding an invitation to events that I’d be attending or places I’m going to be at for my fans/friends to meet me in person if possible.

    1. Juan Felix

      Thanks Manal for your comment. I have visited your facebook page. You present yourself as a branding fanatic. You could offer a free training video or white paper to share your branding expertise. How did you, for example, manage to build your fanbase. What’s the secret of your personal branding? It’s about sharing your own experience in exchange for contact information. That is, as you know, what social media marketing is ultimately about. – Juan.

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      I must say, you have chosen a very unique branding. – Juan

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    Creating a personal page right now

  8. Roland C. Müller

    Thanks. Although the focus of this article lies in pages for famous public figures, I try to use the tipps also for my ‘private’ page http://j.mp/FBmlro . Thanks a lot!

  9. goula

    Muy bueno Juan, and what about to get your wordpress site implemented on facebook, like an app ;)http://www.facebook.com/hoteles.costabrava?sk=app_106878476015645

  10. Tinareedjohnson

    “To claim the personal domain name (url) for the page, you need 25 fans. That’s why you need a personal account. If you have enough friends, you can invite them to like your page.”  Hmmm, to clarify, a  personal profile is necessary in order to create a business (or other) page in the first place!  ; )

    1. Juan Felix

      Hi Tina, maybe a very late reaction to your comment. But, you can actually create a Facebook page with a business account. So, you don’t necessarily need a personal account. The advantage of personal accounts are numerous: you can be found by Facebook search, you can visit other people’s profiles (timelines), you can invite them to become friends. Thanks for your comment – Juan.

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    It was the efficient idea I have heard from bearing businesses brand on social media campaigns. Redundancy of brand names confuses people and buyers and probably disappoints them. So raising your unique brand name needs further determination of discovery.  

  13. Kimberley Reeves

    Very informative and direct to the point. I am planning to have a page using facebook for my products. I hope this way can give me more sales. 

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