In the past, I’ve written exhaustively about how you can use an optimal mix of traditional and digital marketing for your business. I started off by explaining the basics including what is digital marketing and then covered other topics such as how to use email and social media as digital marketing tools. I also offered tips on how you can use Pinterest as a digital marketing tool for your business.
Today, I’m going to talk about 7 digital marketing ideas that your business must start using immediately to make the most of this opportunity.
Location is currently the hottest trend in digital marketing. Whether it’s offering promotional offers or discounts for a user check-in or displaying location-sensitive advertisements, smartphones and tablets have reinvented the paradigm of location-based marketing for good. Whether you want to run sweepstakes, offer rewards/ incentives or deliver special offers based on a user’s location, the possibilities are endless.
2. Personalization of Digital Marketing
Humans love to be given personal attention. Whether its personalized content or a marketing campaign based on a user’s preferences, personalization rules the roost in the digital world. As a business, pay attention to your consumer’s preferences, demographics and behavior, these offer key insights on how you should market to them.
Digital marketing is all about creating an appealing proposition for your customers and photos & videos are perhaps the best possible way to strike an instantaneous cord with your audience. Whether it’s Google Hangouts, YouTube videos or Pinterest, videos and pictures are invaluable digital marketing assets.
4. Facebook Page and Ads
There’s no doubt that Facebook is the Big Daddy of Digital Marketing. Facebook pages provide a great place to showcase your products and services as well as interact with your prospect and existing customers. As a business, you can leverage Facebook ads to promote products and services and gain access to an astronomical userbase of over 1 billion users.
Mobile is the future of digital marketing. As a business, you should ensure that your website is optimized for rendering on mobile devices – smartphones and tablets. Additionally, you should consider launching native or cross-platform mobile apps to reach out to an increasing segment of people who use smartphones & tablets in their daily routine.
Does your business need a blog? Would it help if your business blog offers valuable insights on product announcements and offers? A blog provides a business with an opportunity to highlight their offerings as well as solicit user feedback. Blogs when coupled with other social networks form a lethal digital marketing tool.
Email is the evergreen digital marketing tool. It’s personal and perhaps the best way to reach an individual in today’s digital world. As I’ve said earlier, a business should never abandon email in favor of social media for digital marketing. Email is an extremely powerful digital marketing tool and it compliments all other digital marketing media very well.
What’s your take on the digital marketing ideas that every business should adopt? Share your views in the comments.