Facebook marketing is considered the modern-age marketer’s paradise and there’s a good reason to that. Businesses of all sizes – whether it’s Small and Medium-size Business (SMB), Small Office Home Offices (SOHO) or large enterprises have tasted phenomenal success with their Facebook marketing campaigns. What is it that makes Facebook an effective marketing media – is it the sheer volume of its user base, effective advertising tools, or the ease with which you can measure the Return On Investment (ROI) on your Facebook advertising spend?
I’d say it’s a mix of all these factors which makes Facebook an ideal marketing tool. In this post, I walk through the 5 components of a successful Facebook marketing campaign.
1) Differentiate with Your Facebook Marketing
Let’s face it – Facebook advertising is now more of a norm rather than an exception. Your competitors are either already using it or they’ll do so pretty soon. The number of Facebook business pages has shot up exponentially in the last few months. Now that almost every business has a page, you need to make sure your advertising campaign stands out from the competition.
Whether its images that immediately draw a user’s attention, eye-catching color scheme or unorthodox yet catchy slogans, innovation is the need of the hour to develop a successful Facebook marketing campaign.
2) Target with Your Facebook Marketing
Though most businesses are keen to jump aboard the Facebook advertising bandwagon, they do not know that these ads can be used in several different ways. As an example, you can create ad campaigns to encourage users to “Like” your Facebook fan page, point to some page on your fan page, or use it as a placeholder to drive ad traffic to your website by using conventional PPC ads.
It’s crucial to identify the target and then choose the type of ad accordingly. Choose a catchy title, description, image and the URL where it would point to.
3) Make Your Facebook Marketing Relevant
In my opinion, Facebook’s advertising tools stand out from the competition largely based on the relevance aspect. Facebook offers incredible flexibility with its targeting tools so that you can pitch your campaign to a specific audience. For example, if you run a grocery store, you can connect with home makers in the local community and pitch attractive offers to them.
Relevance is key. If you design a fabulous looking Facebook ad campaign but it isn’t relevant to your Facebook fans, its all effort spent down the drain. Make sure to account for key factors such as age, gender, location and lifestyle in your ad campaigns.
4) Budget of Your Campaign
Budget is a crucial factor in any advertising campaign and Facebook is no exception to that rule. Thankfully, Facebook provides the flexibility to pay based on CPM (Cost per thousand impressions) or CPC (Cost per click). While most businesses choose CPC as it’s more cost effective, you should try and clarify your needs in detail so that Facebook can recommend a suitable budget for you.
5) ROI of Facebook Marketing
An advertising campaign can only be considered successful if it offers the expected ROI. Surprising as it seems, most businesses goof up on this crucial aspect of Facebook advertising. In my opinion, Facebook offers fantastic capabilities to measure the success of your advertising campaigns. As a business, you should regularly monitor your campaigns and adjust your investments. If things aren’t going as per plan, switch to a Plan-B.
Do you have any other tips on how to create a successful Facebook marketing campaign? Please share your experience by leaving a comment below this post.
Mr. Idugboe, thank you for a great post. Your points about using Facebook effectively are helpful. I particularly like your comment about being relevant. We must learn to target people properly.
My goal for 2011 is to understand how to use Facebook more effectively so that I can help my readers in turn. You have been a big help.
Shallie (Smarter Small Business Blog)
Thanks @ShallieBey:disqus . I’m glad you enjoyed the post.
Hello @smedio:disqus . Great post with valuable info for successful business because of Facebook. I recently wrote a post about the new Facebook metrics that further improve defining the ROI for every business owner using Facebook ads. Here’s the link: http://www.mirroryourself.nl/3-new-metrics-to-improve-the-roi-of-your-facebook-campaigns/
Great post – a simple break-down on the fundamentals of approaching Facebook ads.
Off the subject – where can I get the share buttons you use; ‘Share the knowledge’?
Facebook Advertising
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Create a fan page for your business. Facebook pages, also referred to as fan pages, are typically designed for brands, products, services, celebrities, musicians and businesses. The fan page feature enables organizations, public figures and other entities to generate public presence in Facebook.
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