How to Effectively Upsell and Cross-Sell [#infofraphic]


Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is…

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Why Mobile Gaming is the New Landscape for Advertising

Mobile Gaming

What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to…

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A Day in the Life of a Digital Marketer

Digital Marketer

A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is…

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How to Get Customers Without Spending Any Money

How to Get Customers without Spending Any Money

Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that…

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The Ultimate Guide to Creating a Killer Explainer Video

Explainer Video

It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation…

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How to Use Social Media for Effective Customer Engagement

How to Use Social Media

How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority…

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5 Companies Doing Blogging Right


Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO…

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Metrics That Will Matter to Your Business This Year


What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our…

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Is Print Media Marketing Dead, or Just Different in 2015

Print Media Marketing

In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days…

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The Top Ad Networks of 2014

Ad Networks

Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this…

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How to Build Customers’ Trust and Boost Online Sales

Customer Trust

Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales…

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20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

ecommerce trends

With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems).…

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Know Your File Types and When to Use JPEG, GIF, and PNG (infographic)

File Types

Digital images fill up our inboxes, take up computer memory space, and take time to load on a webpage. While we’re all familiar with the various types of photo extensions, do you know when (and why) it’s best to use a .jpeg, .gif, or .png? The team at WhoIsHostingThis is giving us the full run-down,…

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Financial Tips for Start-Up Businesses

Financial Tips for Businesses

Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time,…

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How to Become an Instagram Guru for Business [infographic]

Instagram for business

Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently…

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