Rapid ROI: The Benefits of On-the-Job Training

On the Job Training

Most people mistakenly believe that you always need a college degree to make it ahead in life. But, many employers are now using on-the-job training to bring employees up to speed and teach them valuable work-related skills. Here’s why this approach might work out well in your company. On The Job Training Increases Productivity On…

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3 Ways to Use Facebook for Lead Generation

Facebook for Lead Generation

Are you effectively using Facebook for lead generation? If your small- or medium-sized business doesn’t have a Facebook business page, then you’re missing out on some serious lead generation opportunities. Facebook is an easy way to stay in touch with your consumer base and build strong brand awareness and loyalty. Best of all creating an…

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5 Landing Page Myths Holding Back Your Conversion Rate

Landing Page Myths

A landing page is the door to a prospect’s wallet. If there’s one question a digital marketer dreads, it’s “What’s your increase in conversions? In a business where advice about what to do and what not to do to get better sales, get more email signups, encourage more downloads and so on abound everywhere you…

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How Marketing has been changed in the Hands of Mobile

Mobile Marketing

Is your marketing tactics in sync with the latest mobile marketing trends and insights or just keep on going without much consideration about what’s happening around?  Did you give it a thought that your consumers are in loss when they just cannot find your offerings easily on their device? Even if you are already into…

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Online Shopping Habits of Women and Men You Need to Know

Online Shopping Habits

Online shopping habits of women and men are different and continue to evolve. Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions? It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional…

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8 Social Media Lessons Big Companies Can Learn from Small Businesses

Social Media Lessons

Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can absorb great lessons from inanimate objects like an hourglass to your pets playing in the yard. Here are 8 niceties of social media management exercised by small businesses…

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How to Create a Successful Online Business Today [#infographic]

Online Business Success with eCommerce

Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business…

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Executing Decision-Based Social Media Campaigns

Decision Based Social Media Campaigns

Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way…

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SEO: Same Concept, Different Rules

SEO Rules

Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword…

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Top 5 Tips for Creating Effective Visual Communications

Visual Communications

Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it…

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How to Make Mobile Visitors Buy More

Mobile Visitors Sales

Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the…

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Engage Millennials at the Workplace with These 4 Apps

Tripcase

Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a good chance that you might be. Just for your reference, people born between 1981 and 1992 are typically called the millennial generation. The generation that grew up with the internet and the digital revolution well underway. The…

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Mark Cuban’s 12 Rules for Startup Success

Mark Cuban Startup Rules

Mark Cuban has a lot of advice for startups that want to play with the big boys. The fact is, it’s tempting most times to play like the big boys when just starting out. As tempting as it is, it’s always a startup suicide mission when you startup your business without proper guidance and rules.…

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How to Effectively Upsell and Cross-Sell [#infofraphic]

Upsell

Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is…

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Why Mobile Gaming is the New Landscape for Advertising

Mobile Gaming

What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to…

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