The Ultimate Guide to Creating a Killer Explainer Video

Explainer Video

It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation…

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How to Use Social Media for Effective Customer Engagement

How to Use Social Media

How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority…

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5 Companies Doing Blogging Right

Blogging

Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO…

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Metrics That Will Matter to Your Business This Year

Metrics

What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our…

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Is Print Media Marketing Dead, or Just Different in 2015

Print Media Marketing

In the beginning, there was print media. It was an almost magical way to send out a message and get people to buy things they needed (and sometimes things they didn’t need). Then, along came the Internet. It created 2-second attention spans, and destroyed traditional direct marketing – or did it? Many marketers these days…

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The Top Ad Networks of 2014

Ad Networks

Ad networks are an important tool for advertisers because of the increased efficiency and lowered cost of doing business. Simply put, ad networks aggregate spots to put advertisements from print to online to mobile. So, instead of filtering through millions of websites and contacting the publishers about advertising spaces manually, the ad network automates this…

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How to Build Customers’ Trust and Boost Online Sales

Customer Trust

Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales…

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20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

ecommerce trends

With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems).…

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Know Your File Types and When to Use JPEG, GIF, and PNG (infographic)

File Types

Digital images fill up our inboxes, take up computer memory space, and take time to load on a webpage. While we’re all familiar with the various types of photo extensions, do you know when (and why) it’s best to use a .jpeg, .gif, or .png? The team at WhoIsHostingThis is giving us the full run-down,…

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Financial Tips for Start-Up Businesses

Financial Tips for Businesses

Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time,…

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How to Become an Instagram Guru for Business [infographic]

Instagram for business

Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently…

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5 Mistakes that can Turn Your Social Media Strategy Into a Snooze Fest

Social Media Snoozers

Social media spending is on the rise. Many businesses are assigning a large portion of their marketing budgets to social media and for good reason. Businesses making concerted efforts to leverage social media for reaching out to their target audience are experiencing tangible returns. While there is no doubt your brand needs a social strategy…

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Success and Social Media: Heather Geronemus

Heather Geronemus

There is an old TEDx saying that goes, “Philanthropy isn’t billionaires giving away money. It’s loving mankind. Anyone can be a philanthropist.” Heather Geronemus proves this every single day. An advocate of volunteering and a fundraising pro, she uses her blog and social media platforms to bring much needed attention to important causes and nonprofits like…

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How to Make Your First eCommerce Sale [infographic]

Ecommerce Sales

Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? The way we do business and seek the opportunities to make a sale are more diverse than they have ever been, thanks to the development and growth of ecommerce. Bricks and mortar retailing became clicks and mortar retailing…

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Proven Tips for Successful Holiday Marketing

Holiday Marketing

Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new iPhone 6/plus or…

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