7 Business Lessons I learned from “Straight Outta Compton”

Business Lesson from Straight Outta Compton

Image courtesy of Universal and Legendary Pictures What business lessons can you learn from the life of drugs and hip hop? Seeing Ice cube and his son, O’Shea Jackson Jr., at the VMA yesterday got me thinking about the business lessons I deducted watching their biopic just this weekend, after topping the weekend box office…

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How Mobile Devices and the Second Screen Forever Changed Online Shopping

Online Shopping

Online shopping has been an ingrained part of our culture for the better part of two decades now. It’s not hard to see why: it is convenient, proven, and in many cases, less expensive to boot. In fact, it’s the rare instance when you go to purchase something online and have hesitations. It’s simply become…

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Facebook Advertising Techniques You Probably Haven’t Tried Yet

Facebook Advertising Techniques

You may have wondered which of the numerous Facebook advertising techniques works best. Why? Facebook advertising is perhaps one of the most revered social media marketing tools today, and for good reason. It seems like everyone – from teenagers to grandparents – are posting, commenting and liking on Facebook. Like any marketer worth his or her…

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How Social Media Levels the Playing Field for Entrepreneurs

Social Media Playing Field

The awesome power of social media makes successful entrepreneurship a reality for anyone who aspires to reach his or her full potential through business ownership. Although something of a cliché, no credible person can deny the sea change brought about by social media platforms on the Internet in the digital age. The rise of the…

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Rapid ROI: The Benefits of On-the-Job Training

On the Job Training

Most people mistakenly believe that you always need a college degree to make it ahead in life. But, many employers are now using on-the-job training to bring employees up to speed and teach them valuable work-related skills. Here’s why this approach might work out well in your company. On The Job Training Increases Productivity On…

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5 Landing Page Myths Holding Back Your Conversion Rate

Landing Page Myths

A landing page is the door to a prospect’s wallet. If there’s one question a digital marketer dreads, it’s “What’s your increase in conversions? In a business where advice about what to do and what not to do to get better sales, get more email signups, encourage more downloads and so on abound everywhere you…

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How Marketing has been changed in the Hands of Mobile

Mobile Marketing

Is your marketing tactics in sync with the latest mobile marketing trends and insights or just keep on going without much consideration about what’s happening around?  Did you give it a thought that your consumers are in loss when they just cannot find your offerings easily on their device? Even if you are already into…

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Online Shopping Habits of Women and Men You Need to Know

Online Shopping Habits

Online shopping habits of women and men are different and continue to evolve. Did you know that men are more likely to research products before buying online, while women are more receptive to other people’s opinions? It’s facts like this that drive sales for online businesses who choose to segment their marketing messages and promotional…

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8 Social Media Lessons Big Companies Can Learn from Small Businesses

Social Media Lessons

Social media lessons are being thought by small businesses everyday. While there is no age to learn, there is no one source to learn from. You can absorb great lessons from inanimate objects like an hourglass to your pets playing in the yard. Here are 8 niceties of social media management exercised by small businesses…

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How to Create a Successful Online Business Today [#infographic]

Online Business Success with eCommerce

Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business…

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Executing Decision-Based Social Media Campaigns

Decision Based Social Media Campaigns

Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way…

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SEO: Same Concept, Different Rules

SEO Rules

Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword…

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Top 5 Tips for Creating Effective Visual Communications

Visual Communications

Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it…

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How to Make Mobile Visitors Buy More

Mobile Visitors Sales

Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the…

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Engage Millennials at the Workplace with These 4 Apps


Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a good chance that you might be. Just for your reference, people born between 1981 and 1992 are typically called the millennial generation. The generation that grew up with the internet and the digital revolution well underway. The…

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