What Comes Before You Dare Sell on Social Media

Sell on Social Media

Do you “dare” to sell on social media? I am sure you would. You are an entrepreneur. You’ve jumped the hoop already. You’ve learnt to face your fears square. On social media, however, it’s not a matter of how intrepid, brash, and reckless you can be. That won’t guarantee “sales”. Once upon a time, social…

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How to Make Print Marketing Work for You in the Digital Age

Print Marketing

Print marketing seems like a dying species to many observers. The explosion of digital marketing in recent years has made print seem obsolete. A dinosaur that once ruled the advertising world, print is no longer cost-effective, useful or deserving of consideration for businesses seeking to attract the attention of potential customers. Or maybe not. In…

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An Entrepreneur’s Guide to Simplified Tech Tools

Tech Tools

Tech tools made to simplify your business could be catalyst for growth in today’s business environment. The fact is, mall businesses are growing. In fact, 54 percent of all U.S. sales come from our 23 million small businesses, and the number of small businesses in the U.S. increased 49 percent since 1982, according to The Small…

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The 6 Immutable Laws of Effective Copywriting

Effective Copywriting

Effective copywriting can move mountains. Well, maybe not. That’s hyperbole. At least, it gets people to take action. But the old-school thinking that “written copy” ought to be “salesmanship in print” is quickly losing sheen. Just as fast as traditional sales is. Something changed. A new movement is up. Customers have too much content to…

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7 Time Proof Ways to Simplify and Strengthen Your SEO

SEO Simplified

SEO can be confusing for new site owners who only have time to sell and no time to deal with the minutia of good and bad search engine optimization. Even the smallest tweak to your code or site organization can help search engines better understand your goals and what you should rank for. Before you…

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4 Things the Pope Can Learn from Justin Bieber’s Twitter Profile

Pope Francis vs Justin Bieber

What can the Pope learn from Justin Bieber’s Twitter profile? Since becoming Pope in March 2013, Pope Francis has become one of the most beloved public figures in the world. His renowned humility and concern for the poor, as well as his outspoken stance on gay and women’s rights has endeared him to even the…

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How to Increase Your Reach With a Facebook Contest

Facebook Contest

Facebook contest is one of the most underused tools on Facebook. With the ongoing tweaks and changes to Facebook’s algorithm, using Facebook as a marketing tool is becoming increasingly strategic. It’s more difficult to get posts into news feeds and quality content is more important than ever. A focus on engagement with strong calls to…

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5 Reasons Leveraging LinkedIn is a Smarter Business Move

Leveraging LinkedIn

Leveraging LinkedIn for business growth is something lots of businesses are missing out on. Whether you are a freelancer looking for work, an agency looking for new business, a corporation looking to connect with existing customers or even a human resources manager looking for your next big hire; LinkedIn fills many different roles for a…

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How iPhone 6 Features Compare in Innovation to other iPhones

iPhone 6 Features

Everybody’s looked forward to see the new iPhone 6, and now 6 Plus. What do you think was the most wanted feature? Better camera? Bigger screen? You’d be surprised. Customer surveys showed most people wished for improved battery life. As for entirely new features, sapphire glass tops the expectations list but missed the update list.…

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How to Adapt to the Changing Face of Marketing

Changing Face of Marketing

In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the face of marketing has changed beyond recognition. Some old marketing channels are no longer efficient and social media continues…

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Should You Ever Use Royalty Free Content?

Royalty Free Content

Royalty free content is something most people are confused about. Should you ever use royalty free content? Everyone with an online presence wants and needs photos and video content to build their brand on their websites and social media. But, how do they get that content when they don’t have big budgets for advertising and…

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How to Make Your Company Culture a Social Media Marketing Tool

Social Media Marketing Tool

Your company culture can become a social media marketing tool. Unfortunately, many companies don’t recognize this. Social media is probably the most influential communication opportunity in todays world. There really is truly nothing like it. Everyone is in it even though no one is leading it. Yet, no structure or enterprise or organization can ever…

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How To Develop a Startup Mindset for your Business

Startup Mindset

Startups are energized by the excitement of breaking new ground, reaching new milestones and taking calculated risks. The startup culture is characterized by a flurry of feverish, purposeful activity backed by belief in successful innovation that galvanizes leaders and teams into high achieving units. They move fast, not letting obstacles slow them down, and not…

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How to Reach a Buying Target Audience for Your Business in 7 Steps

Target Audience

Small businesses have a hard time reaching the right audience and the right market. With the high-octane online and offline marketing campaigns unleashed by big companies, there is very little scope for smaller names to make themselves heard over the din. There are several issues that small businesses grapple with on a daily basis. A…

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What Small Businesses Should Know About Content Marketing But Don’t

Content Marketing

Content marketing is no longer the hot-shot new marketing phenomenon that businesses couldn’t wait to add to their marketing mix.  It is fast becoming an accepted practice to use content as a means of generating brand awareness, building brand credibility and increasing sales. Marketers are getting savvier with content marketing as they begin to trust…

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