How to Build Customers’ Trust and Boost Online Sales

Customer Trust

Without customers’ trust online, consider your online sales a failed proposition. The lack of customers’ trust has been sited as one of the main reasons for shopping cart abandonment. At 70% of all online shopping incidence, Shopping cart abandonment is the primary revenue killer for online sellers. That’s an astounding $3 Trillion lost in sales…

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20 Years of Ecommerce: 5 Trends to Watch Out for in 2015

ecommerce trends

With 2015 lurking around the corner, it’s time to ensure your ecommerce site is ready to tackle the challenges the New Year will bring to e-retailers. This is going to be a significant year for online retailers as the concept of ecommerce recently turned 20 (if you consider the age of internet payment processing systems).…

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Know Your File Types and When to Use JPEG, GIF, and PNG (infographic)

File Types

Digital images fill up our inboxes, take up computer memory space, and take time to load on a webpage. While we’re all familiar with the various types of photo extensions, do you know when (and why) it’s best to use a .jpeg, .gif, or .png? The team at WhoIsHostingThis is giving us the full run-down,…

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Financial Tips for Start-Up Businesses

Financial Tips for Businesses

Financial tips are craved by start-up businesses. Why? Many people daydream about starting their own business and the idea of entrepreneurship has become even more attractive in today’s relatively flat job market. But starting your own company isn’t for the faint of heart. Not only will running the company demand a great deal of time,…

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How to Become an Instagram Guru for Business [infographic]

Instagram for business

Have you considered using Instagram for business? Even if you don’t have an Instagram account yourself, chances are you have encountered an image from the site somewhere on the web. Instagram might be known for its different photo filters, but there’s a reason it is one of the most popular photo sharing platforms around. Currently…

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5 Mistakes that can Turn Your Social Media Strategy Into a Snooze Fest

Social Media Snoozers

Social media spending is on the rise. Many businesses are assigning a large portion of their marketing budgets to social media and for good reason. Businesses making concerted efforts to leverage social media for reaching out to their target audience are experiencing tangible returns. While there is no doubt your brand needs a social strategy…

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Success and Social Media: Heather Geronemus

Heather Geronemus

There is an old TEDx saying that goes, “Philanthropy isn’t billionaires giving away money. It’s loving mankind. Anyone can be a philanthropist.” Heather Geronemus proves this every single day. An advocate of volunteering and a fundraising pro, she uses her blog and social media platforms to bring much needed attention to important causes and nonprofits like…

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How to Make Your First eCommerce Sale [infographic]

Ecommerce Sales

Ecommerce sales continue to soar. As a business owner, how do you make your first ecommerce sale? The way we do business and seek the opportunities to make a sale are more diverse than they have ever been, thanks to the development and growth of ecommerce. Bricks and mortar retailing became clicks and mortar retailing…

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Proven Tips for Successful Holiday Marketing

Holiday Marketing

Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing. Perhaps shoppers are tired of seeing ads with Santa, flanked by his reindeer, holding bow-wrapped copies of the new iPhone 6/plus or…

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3 Content Marketing Tactics to Try Today

Content Marketing Tactics

With content marketing continuing to forge ahead as a concept and a force within the business world, it’s unlikely your company doesn’t have some opinion around it. Maybe you dabble in putting out blog posts when you get around to it, or perhaps it’s your sole marketing strategy. Whether you’re just going through the motions…

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How to Embrace Mobile Market Domination

Mobile Market Domination

The rate of smartphone adoption has surpassed all other consumer technology in history: it has been adopted ten times faster than PCs in the 1980s and two times faster than even the Internet in the 1990s. The expansion of tablets and smartphones worldwide continues to expand at an incredible rate with around 6 billion subscribers…

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How Your Business Can Make The Most of Social Media this Holiday Season

Holiday Season

The holiday season is around the corner and people all around the world are beginning to get into a festive mood. As a business, how do you make the most of the fantastic opportunities during this holiday season? The answer is – Think and Act Social! Holiday season means time for shopping, outings and family…

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How to Influence Purchasing Decisions [#infographics]

How to Influence Purchase Decisions

How do you influence purchasing decisions in your business? For many businesses, on and offline, getting people to visit their sites is not as challenging. Their major challenge is getting those visitors to buy what they sell, and buying more of it. The reason they struggle with influencing their prospects buying decisions is because they…

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4 Ways to Use Social Media for Customer Service

Social Media Customer Service

Customer service requires a human touch. Sure, messaging, emails, and online forums are all useful tools in allowing your customers to have 24 hour access to your services, but nothing can replace a human connection and solve a problem faster than a genuine conversation. Much is lost in the digital exchange that can be used…

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What Comes Before You Dare Sell on Social Media

Sell on Social Media

Do you “dare” to sell on social media? I am sure you would. You are an entrepreneur. You’ve jumped the hoop already. You’ve learnt to face your fears square. On social media, however, it’s not a matter of how intrepid, brash, and reckless you can be. That won’t guarantee “sales”. Once upon a time, social…

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