How to Create a Successful Online Business Today [#infographic]

Online Business Success with eCommerce

Online business success of yesterday is different today. As anyone with even a small amount of business/entrepreneurial experience would readily agree, starting or creating a business and achieving success with it are two entirely different propositions. While this happens to be generally true for a business of any nature – whether it is a bricks-and-mortar business…

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Executing Decision-Based Social Media Campaigns

Decision Based Social Media Campaigns

Detective novelist Sue Grafton has this to say about ideas: “Ideas are easy. It’s the execution of ideas that separates the sheep from the goats.” This is precisely the problem that we marketers face when trying to execute our social media campaigns. Ideas come to us dime a dozen but what is the right way…

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SEO: Same Concept, Different Rules

SEO Rules

Link exchanges, guest blog posts, and articles distribution websites are all taking a toll on search engine rank for any website owner who participated in these schemes. Google is fiercely devaluing and even manually penalizing websites for what were once common practices in the SEO market. In October 2013, Google took away 80% of keyword…

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Top 5 Tips for Creating Effective Visual Communications

Visual Communications

Why are visual communications important? At one time or another, a parent or colleague probably told you, “It’s not what you say, it’s how you say it.” This maxim holds true to a great extent in visual communication. No matter how important the message, if it is conveyed poorly, people won’t read it, remember it…

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How to Make Mobile Visitors Buy More

Mobile Visitors Sales

Mobile visitors have become even more important to your online business success. Their importance was recently substantiated by the recent mobile friendly Google algorithm changed dubbed “Mobilegeddon.” Although the expected “apocalyptic” impact of the update is believed by many to have been overblown, it however does reveal how important mobile visitors have become to the…

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Engage Millennials at the Workplace with These 4 Apps


Are you a millennial? With millennials now making up the largest chunk of the workforce, there is a good chance that you might be. Just for your reference, people born between 1981 and 1992 are typically called the millennial generation. The generation that grew up with the internet and the digital revolution well underway. The…

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Mark Cuban’s 12 Rules for Startup Success

Mark Cuban Startup Rules

Mark Cuban has a lot of advice for startups that want to play with the big boys. The fact is, it’s tempting most times to play like the big boys when just starting out. As tempting as it is, it’s always a startup suicide mission when you startup your business without proper guidance and rules.…

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How to Effectively Upsell and Cross-Sell [#infofraphic]


Are you familiar with upselling and cross-selling? If not, let me start by defining both terms to you: Upselling is a sales strategy that presents a buyer the chance to upgrade a purchase to a related product or service with more features and add-ons, often for more money, to increase a purchase volume. Cross-selling is…

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Why Mobile Gaming is the New Landscape for Advertising

Mobile Gaming

What does mobile gaming mean for advertisers? Advertising relies on a fairly fundamental principle: put your product where the eyes are. No matter how good a product or service may be, if people don’t know about it, then it might as well not exist at all. Many good products have failed to live up to…

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A Day in the Life of a Digital Marketer

Digital Marketer

A Digital Marketer engage in a lot of digital marketing activities to attain her objectives. What is digital marketing? It is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. How a Digital Marketer operate this engine to drive a business forward is…

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How to Get Customers Without Spending Any Money

How to Get Customers without Spending Any Money

Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any business, big or small, is to survive in the long haul, it must understand and operate in the customer-lifeblood principle that…

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The Ultimate Guide to Creating a Killer Explainer Video

Explainer Video

It used to cost multiple thousands of dollars, and was tedious, to create explainer videos. Now that explainer video creation tools like VideoMakerFX have made it easy and affordable to create, this infographic created by Quicksprout serves as an “Ultimate Guide to Creating a Killer Explainer Video”. With this infographic, in combination with explainer video creation…

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How to Use Social Media for Effective Customer Engagement

How to Use Social Media

How to use social media for effective customer engagement? Everyone’s aware of the might of social media. From creating a phenomenon out of the lesser-known, sharing content far and wide, to making videos go viral, we’ve witnessed the ease with which people gain and spread information through the various social media platforms. While a majority…

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5 Companies Doing Blogging Right


Having a company blog and blogging strategically have become nearly as standard as having a logo. Obviously the latter comes first, but the former is something regularly launched alongside a business’ website. From offering prospects and customers a chance to consume informative content, to giving a glimpse of your company’s culture, to improving your SEO…

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Metrics That Will Matter to Your Business This Year


What metrics should your business focus on this year? With the holiday season fully behind us, we’re looking towards 2015 and embracing the challenges we’ll be facing in the New Year. Prosperity is always high on our wishlist for success in our upcoming fiscal year, and metrics can play a key role in measuring our…

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